{"id":437147,"date":"2026-03-19T12:44:25","date_gmt":"2026-03-19T11:44:25","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=437147"},"modified":"2026-03-19T12:44:25","modified_gmt":"2026-03-19T11:44:25","slug":"oscars-stars-repartent-cadeaux-surprenants","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/cs\/culture\/hvezdy-oscara-odchazeji-s-prekvapivymi-darky-437147","title":{"rendered":"Z Oscar\u016f si hv\u011bzdy odn\u00e1\u0161ej\u00ed docela p\u0159ekvapiv\u00e9 d\u00e1rky."},"content":{"rendered":"<p>Ka\u017ed\u00fd rok se ceremoni\u00e1l ud\u00edlen\u00ed Oscar\u016f net\u00fdk\u00e1 jen filmov\u00fdch cen. V z\u00e1kulis\u00ed p\u0159itahuje pozornost dal\u0161\u00ed tradice. Nominovan\u00ed odch\u00e1zej\u00ed s d\u00e1rkov\u00fdmi ta\u0161kami obsahuj\u00edc\u00edmi n\u011bkdy p\u0159ekvapiv\u00e9 p\u0159edm\u011bty, kter\u00e9 v sob\u011b spojuj\u00ed luxus, exkluzivn\u00ed z\u00e1\u017eitky a ne\u010dekan\u00e9 v\u00fdhody.<\/p>\n<h2> Dob\u0159e zaveden\u00e1 tradice v Hollywoodu<\/h2>\n<p> Slavnostn\u00ed p\u0159ed\u00e1v\u00e1n\u00ed cen Oscar, kter\u00e9 se kon\u00e1 v divadle Dolby Theatre, ji\u017e n\u011bkolik let zahrnuje dnes ji\u017e nezbytnou praxi: rozd\u00e1v\u00e1n\u00ed d\u00e1rkov\u00fdch ta\u0161ek nominovan\u00fdm v hlavn\u00edch kategori\u00edch. Tyto ta\u0161ky, \u010dasto <a href=\"https:\/\/www.eonline.com\/news\/1429787\/oscars-2026-whats-in-s346-000-gift-bag\" target=\"_blank\" rel=\"noopener\">naz\u00fdvan\u00e9 \u201ed\u00e1rkov\u00e9 ta\u0161ky\u201c,<\/a> neposkytuje p\u0159\u00edmo Akademie, ale specializovan\u00e9 marketingov\u00e9 agentury. Jejich c\u00edl je jasn\u00fd: nab\u00eddnout zna\u010dk\u00e1m maxim\u00e1ln\u00ed viditelnost mezi v\u00fdznamn\u00fdmi osobnostmi. Pro slavnostn\u00ed p\u0159ed\u00e1v\u00e1n\u00ed cen v roce 2026 se odhadovan\u00e1 hodnota t\u011bchto ta\u0161ek o\u010dek\u00e1v\u00e1 v \u0159\u00e1du stovek tis\u00edc dolar\u016f.<\/p>\n<h2> Luxusn\u00ed z\u00e1\u017eitky\u2026 a ne\u010dekan\u00e9 v\u00fdhody<\/h2>\n<p> V t\u011bchto d\u00e1rkov\u00fdch bal\u00ed\u010dc\u00edch objevuj\u00ed celebrity obzvl\u00e1\u0161t\u011b rozmanit\u00fd v\u00fdb\u011br produkt\u016f a slu\u017eeb. Mezi klasi\u010dt\u011bj\u0161\u00ed polo\u017eky pat\u0159\u00ed pobyty v luxusn\u00edch vil\u00e1ch, wellness pobyty a luxusn\u00ed zbo\u017e\u00ed. N\u011bkter\u00e9 d\u00e1rky vynikaj\u00ed svou p\u0159ekvapiv\u011bj\u0161\u00ed povahou. Letos bylo nab\u00edzeno n\u011bkolik slu\u017eeb souvisej\u00edc\u00edch s fyzick\u00fdm vzhledem ve form\u011b pouk\u00e1zek, kter\u00e9 lze pou\u017e\u00edt ve specializovan\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n<p>V Beverly Hills je k dispozici tak\u00e9 \u0161pi\u010dkov\u00e1 zubn\u00ed p\u00e9\u010de spolu s r\u016fzn\u00fdmi personalizovan\u00fdmi slu\u017ebami ur\u010den\u00fdmi pro zv\u00fd\u0161en\u00ed pohodl\u00ed nebo image. Krom\u011b t\u011bchto slu\u017eeb dopl\u0148uj\u00ed ta\u0161ky i dal\u0161\u00ed neobvykl\u00e9 polo\u017eky: luxusn\u00ed dopl\u0148ky, nov\u011b pojat\u00e9 gurm\u00e1nsk\u00e9 produkty a technologick\u00e9 vychyt\u00e1vky.<\/p>\n<h2> Strategick\u00fd marketingov\u00fd n\u00e1stroj<\/h2>\n<p> Zahrnut\u00ed produktu do t\u011bchto d\u00e1rkov\u00fdch sad nen\u00ed bezv\u00fdznamn\u00e9. Zna\u010dky mus\u00ed zaplatit poplatek, aby m\u011bly \u0161anci b\u00fdt uvedeny v t\u011bchto velmi \u017e\u00e1dan\u00fdch ta\u0161k\u00e1ch. C\u00edlem je z\u00edskat nep\u0159\u00edmou viditelnost: zm\u00ednka na soci\u00e1ln\u00edch s\u00edt\u00edch nebo vystoupen\u00ed v m\u00e9di\u00edch m\u016f\u017ee sta\u010dit k vyvol\u00e1n\u00ed v\u00fdznamn\u00e9ho dopadu.<\/p>\n<p>Podle Lashe Farryho, tv\u016frce t\u011bchto d\u00e1rkov\u00fdch krabi\u010dek, si iniciativa klade za c\u00edl tak\u00e9 prezentovat nez\u00e1visl\u00e9 podniky, za\u010d\u00ednaj\u00edc\u00ed zna\u010dky a podnikatelky. Tento projekt ilustruje, jak se z velk\u00fdch kulturn\u00edch akc\u00ed st\u00e1vaj\u00ed i komer\u010dn\u00ed platformy, kde je image \u00fazce propojena s vlivem.<\/p>\n<h2> Mezi fascinac\u00ed a kritikou<\/h2>\n<p> Tyto dary sice vzbuzuj\u00ed zv\u011bdavost, ale z\u00e1rove\u0148 vyvol\u00e1vaj\u00ed i ur\u010ditou kritiku. Jejich vysok\u00e1 hodnota ost\u0159e kontrastuje s \u0161ir\u0161\u00ed ekonomickou realitou a vyvol\u00e1v\u00e1 ot\u00e1zky o image tohoto odv\u011btv\u00ed.<\/p>\n<p>Dostupnost slu\u017eeb souvisej\u00edc\u00edch s fyzick\u00fdm vzhledem nav\u00edc pravideln\u011b znovu rozdm\u00fdch\u00e1v\u00e1 debatu o standardech kladen\u00fdch na herce a here\u010dky, zejm\u00e9na pokud jde o image a st\u00e1rnut\u00ed. N\u011bkte\u0159\u00ed tvrd\u00ed, \u017ee tyto slu\u017eby mohou odr\u00e1\u017eet implicitn\u00ed tlak na dodr\u017eov\u00e1n\u00ed p\u0159\u00edsn\u00fdch estetick\u00fdch norem, i kdy\u017e jejich vyu\u017e\u00edv\u00e1n\u00ed z\u016fst\u00e1v\u00e1 zcela dobrovoln\u00e9.<\/p>\n<h2> P\u0159ehl\u00eddka trend\u016f v oboru<\/h2>\n<p> Krom\u011b sv\u00e9ho velkolep\u00e9ho vzhledu tyto d\u00e1rkov\u00e9 ta\u0161ky nab\u00edzej\u00ed nahl\u00e9dnut\u00ed do trend\u016f, kter\u00e9 se \u0161\u00ed\u0159\u00ed z\u00e1bavn\u00edm a luxusn\u00edm pr\u016fmyslem. Zd\u016fraz\u0148uj\u00ed rostouc\u00ed v\u00fdznam personalizovan\u00fdch z\u00e1\u017eitk\u016f, pohody a pr\u00e9miov\u00fdch produkt\u016f v komunika\u010dn\u00edch strategi\u00edch.<\/p>\n<p>Odr\u00e1\u017eej\u00ed tak\u00e9 vyv\u00edjej\u00edc\u00ed se roli celebrit, kter\u00e9 se staly nezbytn\u00fdmi prost\u0159edn\u00edky pro propagaci zna\u010dek glob\u00e1ln\u00edmu publiku. D\u00e1rkov\u00e9 ta\u0161ky k Oscar\u016fm 2026 ilustruj\u00ed m\u00e9n\u011b viditeln\u00fd, ale symbolick\u00fd aspekt t\u00e9to ud\u00e1losti: ekosyst\u00e9m, kde se sb\u00edh\u00e1 presti\u017e, marketing a vliv.<\/p>\n<p>Tyto krabice, kter\u00e9 kombinuj\u00ed luxusn\u00ed p\u0159edm\u011bty a ne\u010dekan\u00e9 slu\u017eby, st\u00e1le fascinuj\u00ed a z\u00e1rove\u0148 vyvol\u00e1vaj\u00ed ot\u00e1zky a odhaluj\u00ed k\u00f3dy a dynamiku neust\u00e1le se vyv\u00edjej\u00edc\u00edho odv\u011btv\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"Ka\u017ed\u00fd rok se ceremoni\u00e1l ud\u00edlen\u00ed Oscar\u016f net\u00fdk\u00e1 jen filmov\u00fdch cen. V z\u00e1kulis\u00ed p\u0159itahuje pozornost dal\u0161\u00ed tradice. Nominovan\u00ed odch\u00e1zej\u00ed...","protected":false},"author":8375,"featured_media":437148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[1062],"tags":[97759],"class_list":["post-437147","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture","tag-news"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/RDNE-Stock-project-_-Pexels-3-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/RDNE-Stock-project-_-Pexels-3-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/RDNE-Stock-project-_-Pexels-3.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":1062,"name":"Kultura","slug":"culture","term_group":0,"term_taxonomy_id":1156,"taxonomy":"category","description":"<p>Rubrika Kultura v magaz\u00ednu The Body Optimist vyb\u00edr\u00e1 a rozeb\u00edr\u00e1 filmy, seri\u00e1ly, knihy, hudbu a v\u00fdstavy z pohledu reprezentace: jak\u00e1 t\u011bla, jak\u00e9 \u017eeny a jak\u00e9 identity vid\u00edme na pl\u00e1tn\u011b, v knihkupectv\u00ed nebo na p\u00f3diu? Doporu\u010den\u00ed, anal\u00fdzy a z\u00e1kulis\u00ed jsou ur\u010den\u00e9 v\u0161em, kdo se r\u00e1di bav\u00ed, ale kritick\u00fd pohled si nech\u00e1vaj\u00ed zapnut\u00fd.<\/p>\n<h2>Co najde\u0161 v rubrice Kultura<\/h2>\n<ul>\n<li><strong>Filmy a seri\u00e1ly<\/strong>: novinky, klasiky, ke kter\u00fdm se vyplat\u00ed vr\u00e1tit, a tematick\u00e9 v\u00fdb\u011bry, od <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/nejlepsi-filmy-k-navozeni-podzimni-nalady-447190\">film\u016f pro podzimn\u00ed n\u00e1ladu<\/a> po romantick\u00e9 komedie.<\/li>\n<li><strong>Knihy<\/strong>: rom\u00e1ny, eseje a d\u011btsk\u00e9 kn\u00ed\u017eky, kter\u00e9 otev\u00edraj\u00ed t\u00e9mata rovnosti, odli\u0161nosti a identity.<\/li>\n<li><strong>Hudba a p\u00f3dium<\/strong>: zp\u011bva\u010dky, kapely, vystoupen\u00ed a sexistick\u00e1 kritika, kter\u00e9 um\u011blkyn\u011b st\u00e1le \u010del\u00ed, jak ukazuje p\u0159\u00edb\u011bh <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/ciste-zenska-hudebni-skupina-katseye-se-po-svem-vystoupeni-stala-tercem-sexisticke-kritiky-433964\">d\u00edv\u010d\u00ed skupiny kritizovan\u00e9 po sv\u00e9m vystoupen\u00ed<\/a>.<\/li>\n<li><strong>Um\u011bn\u00ed a v\u00fdstavy<\/strong>: fotografie, malba, kulturn\u00ed d\u011bdictv\u00ed a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/dlouho-pripisovano-muzum-dila-ve-skutecnosti-podepisovana-zenami-443815\">d\u00edla dlouho p\u0159ipisovan\u00e1 mu\u017e\u016fm, kter\u00e1 ve skute\u010dnosti vytvo\u0159ily \u017eeny<\/a>.<\/li>\n<li><strong>Kultura pro d\u011bti<\/strong>: filmy a knihy, se kter\u00fdmi se d\u00e1 u\u017e od \u00fatl\u00e9ho v\u011bku mluvit o odli\u0161nosti, posti\u017een\u00ed nebo souhlasu.<\/li>\n<li><strong>Kulturn\u00ed fenom\u00e9ny<\/strong>: tvorba v dob\u011b um\u011bl\u00e9 inteligence, <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/speedwatching-je-trend-ktery-nas-nuti-konzumovat-zrychlena-videa-429319\">sledov\u00e1n\u00ed vide\u00ed ve zrychlen\u00e9m re\u017eimu<\/a> nebo radost z opakovan\u00e9ho sledov\u00e1n\u00ed stejn\u00fdch seri\u00e1l\u016f.<\/li>\n<\/ul>\n<h2>Jak poznat opravdu inkluzivn\u00ed d\u00edlo?<\/h2>\n<p>Inkluzivn\u00ed d\u00edlo nep\u0159id\u00e1 jen jednu \u201ejinou\u201c postavu: d\u00e1 j\u00ed vlastn\u00ed p\u0159\u00edb\u011bh, touhy a \u00fahel pohledu. P\u0159i hodnocen\u00ed filmu, seri\u00e1lu nebo rom\u00e1nu pom\u00e1h\u00e1 p\u00e1r ot\u00e1zek:<\/p>\n<ul>\n<li>projde Bechdelov\u00e9 testem, tedy mluv\u00ed v n\u011bm spolu aspo\u0148 dv\u011b \u017eeny o n\u011b\u010dem jin\u00e9m ne\u017e o mu\u017ei?<\/li>\n<li>existuj\u00ed tlust\u00e9 postavy, postavy jin\u00e9 barvy pleti, LGBTQIA+ nebo s posti\u017een\u00edm i mimo tuto jedinou charakteristiku?<\/li>\n<li>slou\u017e\u00ed jejich t\u011blo jako zdroj vtipu, nebo je kamera sn\u00edm\u00e1 se stejnou pozornost\u00ed jako ostatn\u00ed?<\/li>\n<li>kdo d\u00edlo napsal, re\u017e\u00edroval nebo ilustroval?<\/li>\n<\/ul>\n<p>U\u017eite\u010dn\u00fdm vod\u00edtkem pro rozbor toho, jak se kamera d\u00edv\u00e1 na \u017eeny, je i pojem <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/zensky-pohled-predefinovane-kody-obrazovky-440310\">\u201e\u017eensk\u00fd pohled\u201c (female gaze)<\/a>.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup: bavit se s otev\u0159en\u00fdma o\u010dima<\/h2>\n<p>Popkulturu m\u00e1me r\u00e1di, ale nep\u0159ehl\u00ed\u017e\u00edme jej\u00ed slep\u00e1 m\u00edsta. V na\u0161ich v\u00fdb\u011brech dost\u00e1vaj\u00ed prostor autorky, re\u017eis\u00e9rky a um\u011blkyn\u011b, jejich\u017e t\u011bla nebo \u017eivotn\u00ed cesty jsou m\u00e1lo vid\u011bt, a na\u0161e rozbory zkoumaj\u00ed, jak d\u00edla zobrazuj\u00ed \u017eeny, tlust\u00e9 lidi nebo LGBTQIA+ osoby. Seri\u00e1l m\u016f\u017ee b\u00fdt \u010dir\u00e1 radost a p\u0159esto si zaslou\u017eit kritick\u00fd pohled: jedno nevylu\u010duje druh\u00e9.<\/p>\n<h2>\u010cl\u00e1nky pro za\u010d\u00e1tek<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/jak-umelkyne-sophia-langova-dela-z-tela-hlavni-ustredni-tema-umeni-435706\">Tlust\u00e1 t\u011bla jako hlavn\u00ed t\u00e9ma um\u011bn\u00ed<\/a>: jak s nimi pracuje jedna sou\u010dasn\u00e1 um\u011blkyn\u011b.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/zeny-nad-60-let-jsou-v-kine-mene-zastoupeny-nez-zvirata-443362\">\u017deny po \u0161edes\u00e1tce ve filmu<\/a>: studie, podle kter\u00e9 jsou na pl\u00e1tn\u011b vid\u011bt m\u00e9n\u011b ne\u017e zv\u00ed\u0159ata.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/koncept-burzoazniho-pohledu-zpochybnuje-jak-jsou-zastoupeny-pracujici-tridy-437880\">\u201eBur\u017eoazn\u00ed pohled\u201c<\/a>: koncept, kter\u00fd zpochyb\u0148uje, jak filmy a seri\u00e1ly zobrazuj\u00ed pracuj\u00edc\u00ed t\u0159\u00eddu.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/uspech-hororovych-filmu-mezi-zenami-je-fascinujici-skryty-fenomen-447101\">Pro\u010d \u017eeny tak bav\u00ed horory<\/a>: co se skr\u00fdv\u00e1 za \u00fasp\u011bchem \u017e\u00e1nru u \u017eensk\u00e9ho publika.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Co je \u201efemale gaze\u201c?<\/h3>\n<p>\u201eFemale gaze\u201c, \u010desky \u017eensk\u00fd pohled, ozna\u010duje zp\u016fsob nat\u00e1\u010den\u00ed nebo vypr\u00e1v\u011bn\u00ed, kter\u00fd div\u00e1k\u016fm zprost\u0159edkuje pro\u017eitek \u017eensk\u00fdch postav, m\u00edsto aby je ukazoval jako objekty touhy. Pojem vznikl jako odpov\u011b\u010f na \u201emale gaze\u201c, mu\u017esk\u00fd pohled, kter\u00fd popsala britsk\u00e1 filmov\u00e1 teoreti\u010dka Laura Mulvey, aby charakterizovala kinematografii postavenou kolem mu\u017esk\u00e9ho pohledu.<\/p>\n<h3>Pro\u010d z\u00e1le\u017e\u00ed na tom, jak d\u00edla zobrazuj\u00ed t\u011bla?<\/h3>\n<p>Filmy, seri\u00e1ly a knihy spoluur\u010duj\u00ed, co pova\u017eujeme za kr\u00e1sn\u00e9, norm\u00e1ln\u00ed nebo \u017e\u00e1douc\u00ed. Vid\u011bt tlust\u00e9, star\u0161\u00ed, LGBTQIA+ lidi nebo lidi s posti\u017een\u00edm v plnohodnotn\u00fdch rol\u00edch, a ne jen jako dopln\u011bk hlavn\u00ed postavy, tyto p\u0159edstavy roz\u0161i\u0159uje. Poznat se v hrdince pom\u00e1h\u00e1 c\u00edtit se opr\u00e1vn\u011bn\u011b a rozmanitost na obrazovce p\u0159isp\u00edv\u00e1 k \u00fastupu stereotyp\u016f.<\/p>\n<h3>Jak vyb\u00edrat inkluzivn\u00ed filmy a knihy pro d\u011bti?<\/h3>\n<p>D\u00e1vej p\u0159ednost p\u0159\u00edb\u011bh\u016fm, ve kter\u00fdch jednaj\u00ed a rozhoduj\u00ed r\u016fznorod\u00e9 hrdinky a hrdinov\u00e9, bez rol\u00ed vyhrazen\u00fdch jen jednomu pohlav\u00ed. V\u00fdb\u011br usnadn\u00ed tematick\u00e9 seznamy o souhlasu, odli\u0161nosti nebo posti\u017een\u00ed. Spole\u010dn\u00e9 sledov\u00e1n\u00ed nebo \u010dten\u00ed pak otev\u00edr\u00e1 rozhovor: co d\u00edt\u011b pochopilo, co ho p\u0159ekvapilo, co by ud\u011blalo na m\u00edst\u011b postavy.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/societe\">Rubrika Spole\u010dnost<\/a> rozv\u00edj\u00ed \u00favahy o norm\u00e1ch a diskriminaci a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/people\">rubrika Celebrity<\/a> sleduje um\u011blce a um\u011blkyn\u011b, kte\u0159\u00ed otev\u0159en\u011b mluv\u00ed o sv\u00e9m t\u011ble a du\u0161evn\u00edm zdrav\u00ed.<\/p>","parent":0,"count":716,"filter":"raw","cat_ID":1062,"category_count":716,"category_description":"<p>Rubrika Kultura v magaz\u00ednu The Body Optimist vyb\u00edr\u00e1 a rozeb\u00edr\u00e1 filmy, seri\u00e1ly, knihy, hudbu a v\u00fdstavy z pohledu reprezentace: jak\u00e1 t\u011bla, jak\u00e9 \u017eeny a jak\u00e9 identity vid\u00edme na pl\u00e1tn\u011b, v knihkupectv\u00ed nebo na p\u00f3diu? Doporu\u010den\u00ed, anal\u00fdzy a z\u00e1kulis\u00ed jsou ur\u010den\u00e9 v\u0161em, kdo se r\u00e1di bav\u00ed, ale kritick\u00fd pohled si nech\u00e1vaj\u00ed zapnut\u00fd.<\/p>\n<h2>Co najde\u0161 v rubrice Kultura<\/h2>\n<ul>\n<li><strong>Filmy a seri\u00e1ly<\/strong>: novinky, klasiky, ke kter\u00fdm se vyplat\u00ed vr\u00e1tit, a tematick\u00e9 v\u00fdb\u011bry, od <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/nejlepsi-filmy-k-navozeni-podzimni-nalady-447190\">film\u016f pro podzimn\u00ed n\u00e1ladu<\/a> po romantick\u00e9 komedie.<\/li>\n<li><strong>Knihy<\/strong>: rom\u00e1ny, eseje a d\u011btsk\u00e9 kn\u00ed\u017eky, kter\u00e9 otev\u00edraj\u00ed t\u00e9mata rovnosti, odli\u0161nosti a identity.<\/li>\n<li><strong>Hudba a p\u00f3dium<\/strong>: zp\u011bva\u010dky, kapely, vystoupen\u00ed a sexistick\u00e1 kritika, kter\u00e9 um\u011blkyn\u011b st\u00e1le \u010del\u00ed, jak ukazuje p\u0159\u00edb\u011bh <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/ciste-zenska-hudebni-skupina-katseye-se-po-svem-vystoupeni-stala-tercem-sexisticke-kritiky-433964\">d\u00edv\u010d\u00ed skupiny kritizovan\u00e9 po sv\u00e9m vystoupen\u00ed<\/a>.<\/li>\n<li><strong>Um\u011bn\u00ed a v\u00fdstavy<\/strong>: fotografie, malba, kulturn\u00ed d\u011bdictv\u00ed a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/dlouho-pripisovano-muzum-dila-ve-skutecnosti-podepisovana-zenami-443815\">d\u00edla dlouho p\u0159ipisovan\u00e1 mu\u017e\u016fm, kter\u00e1 ve skute\u010dnosti vytvo\u0159ily \u017eeny<\/a>.<\/li>\n<li><strong>Kultura pro d\u011bti<\/strong>: filmy a knihy, se kter\u00fdmi se d\u00e1 u\u017e od \u00fatl\u00e9ho v\u011bku mluvit o odli\u0161nosti, posti\u017een\u00ed nebo souhlasu.<\/li>\n<li><strong>Kulturn\u00ed fenom\u00e9ny<\/strong>: tvorba v dob\u011b um\u011bl\u00e9 inteligence, <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/speedwatching-je-trend-ktery-nas-nuti-konzumovat-zrychlena-videa-429319\">sledov\u00e1n\u00ed vide\u00ed ve zrychlen\u00e9m re\u017eimu<\/a> nebo radost z opakovan\u00e9ho sledov\u00e1n\u00ed stejn\u00fdch seri\u00e1l\u016f.<\/li>\n<\/ul>\n<h2>Jak poznat opravdu inkluzivn\u00ed d\u00edlo?<\/h2>\n<p>Inkluzivn\u00ed d\u00edlo nep\u0159id\u00e1 jen jednu \u201ejinou\u201c postavu: d\u00e1 j\u00ed vlastn\u00ed p\u0159\u00edb\u011bh, touhy a \u00fahel pohledu. P\u0159i hodnocen\u00ed filmu, seri\u00e1lu nebo rom\u00e1nu pom\u00e1h\u00e1 p\u00e1r ot\u00e1zek:<\/p>\n<ul>\n<li>projde Bechdelov\u00e9 testem, tedy mluv\u00ed v n\u011bm spolu aspo\u0148 dv\u011b \u017eeny o n\u011b\u010dem jin\u00e9m ne\u017e o mu\u017ei?<\/li>\n<li>existuj\u00ed tlust\u00e9 postavy, postavy jin\u00e9 barvy pleti, LGBTQIA+ nebo s posti\u017een\u00edm i mimo tuto jedinou charakteristiku?<\/li>\n<li>slou\u017e\u00ed jejich t\u011blo jako zdroj vtipu, nebo je kamera sn\u00edm\u00e1 se stejnou pozornost\u00ed jako ostatn\u00ed?<\/li>\n<li>kdo d\u00edlo napsal, re\u017e\u00edroval nebo ilustroval?<\/li>\n<\/ul>\n<p>U\u017eite\u010dn\u00fdm vod\u00edtkem pro rozbor toho, jak se kamera d\u00edv\u00e1 na \u017eeny, je i pojem <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/zensky-pohled-predefinovane-kody-obrazovky-440310\">\u201e\u017eensk\u00fd pohled\u201c (female gaze)<\/a>.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup: bavit se s otev\u0159en\u00fdma o\u010dima<\/h2>\n<p>Popkulturu m\u00e1me r\u00e1di, ale nep\u0159ehl\u00ed\u017e\u00edme jej\u00ed slep\u00e1 m\u00edsta. V na\u0161ich v\u00fdb\u011brech dost\u00e1vaj\u00ed prostor autorky, re\u017eis\u00e9rky a um\u011blkyn\u011b, jejich\u017e t\u011bla nebo \u017eivotn\u00ed cesty jsou m\u00e1lo vid\u011bt, a na\u0161e rozbory zkoumaj\u00ed, jak d\u00edla zobrazuj\u00ed \u017eeny, tlust\u00e9 lidi nebo LGBTQIA+ osoby. Seri\u00e1l m\u016f\u017ee b\u00fdt \u010dir\u00e1 radost a p\u0159esto si zaslou\u017eit kritick\u00fd pohled: jedno nevylu\u010duje druh\u00e9.<\/p>\n<h2>\u010cl\u00e1nky pro za\u010d\u00e1tek<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/jak-umelkyne-sophia-langova-dela-z-tela-hlavni-ustredni-tema-umeni-435706\">Tlust\u00e1 t\u011bla jako hlavn\u00ed t\u00e9ma um\u011bn\u00ed<\/a>: jak s nimi pracuje jedna sou\u010dasn\u00e1 um\u011blkyn\u011b.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/zeny-nad-60-let-jsou-v-kine-mene-zastoupeny-nez-zvirata-443362\">\u017deny po \u0161edes\u00e1tce ve filmu<\/a>: studie, podle kter\u00e9 jsou na pl\u00e1tn\u011b vid\u011bt m\u00e9n\u011b ne\u017e zv\u00ed\u0159ata.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/koncept-burzoazniho-pohledu-zpochybnuje-jak-jsou-zastoupeny-pracujici-tridy-437880\">\u201eBur\u017eoazn\u00ed pohled\u201c<\/a>: koncept, kter\u00fd zpochyb\u0148uje, jak filmy a seri\u00e1ly zobrazuj\u00ed pracuj\u00edc\u00ed t\u0159\u00eddu.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/culture\/uspech-hororovych-filmu-mezi-zenami-je-fascinujici-skryty-fenomen-447101\">Pro\u010d \u017eeny tak bav\u00ed horory<\/a>: co se skr\u00fdv\u00e1 za \u00fasp\u011bchem \u017e\u00e1nru u \u017eensk\u00e9ho publika.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Co je \u201efemale gaze\u201c?<\/h3>\n<p>\u201eFemale gaze\u201c, \u010desky \u017eensk\u00fd pohled, ozna\u010duje zp\u016fsob nat\u00e1\u010den\u00ed nebo vypr\u00e1v\u011bn\u00ed, kter\u00fd div\u00e1k\u016fm zprost\u0159edkuje pro\u017eitek \u017eensk\u00fdch postav, m\u00edsto aby je ukazoval jako objekty touhy. Pojem vznikl jako odpov\u011b\u010f na \u201emale gaze\u201c, mu\u017esk\u00fd pohled, kter\u00fd popsala britsk\u00e1 filmov\u00e1 teoreti\u010dka Laura Mulvey, aby charakterizovala kinematografii postavenou kolem mu\u017esk\u00e9ho pohledu.<\/p>\n<h3>Pro\u010d z\u00e1le\u017e\u00ed na tom, jak d\u00edla zobrazuj\u00ed t\u011bla?<\/h3>\n<p>Filmy, seri\u00e1ly a knihy spoluur\u010duj\u00ed, co pova\u017eujeme za kr\u00e1sn\u00e9, norm\u00e1ln\u00ed nebo \u017e\u00e1douc\u00ed. Vid\u011bt tlust\u00e9, star\u0161\u00ed, LGBTQIA+ lidi nebo lidi s posti\u017een\u00edm v plnohodnotn\u00fdch rol\u00edch, a ne jen jako dopln\u011bk hlavn\u00ed postavy, tyto p\u0159edstavy roz\u0161i\u0159uje. Poznat se v hrdince pom\u00e1h\u00e1 c\u00edtit se opr\u00e1vn\u011bn\u011b a rozmanitost na obrazovce p\u0159isp\u00edv\u00e1 k \u00fastupu stereotyp\u016f.<\/p>\n<h3>Jak vyb\u00edrat inkluzivn\u00ed filmy a knihy pro d\u011bti?<\/h3>\n<p>D\u00e1vej p\u0159ednost p\u0159\u00edb\u011bh\u016fm, ve kter\u00fdch jednaj\u00ed a rozhoduj\u00ed r\u016fznorod\u00e9 hrdinky a hrdinov\u00e9, bez rol\u00ed vyhrazen\u00fdch jen jednomu pohlav\u00ed. V\u00fdb\u011br usnadn\u00ed tematick\u00e9 seznamy o souhlasu, odli\u0161nosti nebo posti\u017een\u00ed. Spole\u010dn\u00e9 sledov\u00e1n\u00ed nebo \u010dten\u00ed pak otev\u00edr\u00e1 rozhovor: co d\u00edt\u011b pochopilo, co ho p\u0159ekvapilo, co by ud\u011blalo na m\u00edst\u011b postavy.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/societe\">Rubrika Spole\u010dnost<\/a> rozv\u00edj\u00ed \u00favahy o norm\u00e1ch a diskriminaci a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/people\">rubrika Celebrity<\/a> sleduje um\u011blce a um\u011blkyn\u011b, kte\u0159\u00ed otev\u0159en\u011b mluv\u00ed o sv\u00e9m t\u011ble a du\u0161evn\u00edm zdrav\u00ed.<\/p>","cat_name":"Kultura","category_nicename":"culture","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/437147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/comments?post=437147"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/437147\/revisions"}],"predecessor-version":[{"id":437166,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/437147\/revisions\/437166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media\/437148"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media?parent=437147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/categories?post=437147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/tags?post=437147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}