{"id":440673,"date":"2026-05-03T08:00:42","date_gmt":"2026-05-03T06:00:42","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=440673"},"modified":"2026-05-03T07:26:51","modified_gmt":"2026-05-03T05:26:51","slug":"creatrice-contenus-zoe-la-gersoise-change-perception-quotidien-agricole","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/cs\/green\/tvurkyne-obsahu-zoe-z-gers-meni-vnimani-kazdodenniho-zemedelstvi-440673","title":{"rendered":"\u017divot na farm\u011b: tento tv\u016frce obsahu m\u011bn\u00ed vn\u00edm\u00e1n\u00ed ka\u017edodenn\u00edho zem\u011bd\u011blstv\u00ed"},"content":{"rendered":"<p>V regionu Gers zvy\u0161uje pov\u011bdom\u00ed Zo\u00e9 (@zoe.la.gersoise). Je um\u011bleckou \u0159editelkou v oblasti grafick\u00e9ho designu a z\u00e1rove\u0148 man\u017eelkou farm\u00e1\u0159e Ludovice. A v posledn\u00edch n\u011bkolika m\u011bs\u00edc\u00edch se jej\u00ed videa na TikToku o jejich \u017eivot\u011b na farm\u011b \u0161\u00ed\u0159\u00ed po cel\u00e9 Francii.<\/p>\n<h2> \u201eFarm\u00e1\u0159ova \u017eena a bonviv\u00e1nka\u201c<\/h2>\n<p> Takto se Zo\u00e9 p\u0159edstavuje na sv\u00e9m TikTok \u00fa\u010dtu @zoe.la.gersoise. P\u016fvodem z v\u00fdchodn\u00ed Francie p\u0159ijela do Okcit\u00e1nie v dev\u00edti letech, odjela studovat do Spojen\u00fdch st\u00e1t\u016f a pot\u00e9 se vr\u00e1tila do regionu Gers, kde jej\u00ed partner p\u0159evzal rodinnou farmu mezi Samatanem a Gimontem. Nyn\u00ed je art directorkou v grafick\u00e9m designu se s\u00eddlem v Toulouse. Daleko od stereotypu farm\u00e1\u0159sk\u00e9 man\u017eelky, \u201ekter\u00e1 z\u016fst\u00e1v\u00e1 doma\u201c, dokumentuje jejich ka\u017edodenn\u00ed \u017eivot s osobit\u00fdm a ironick\u00fdm pohledem.<\/p>\n<p>B\u011bhem pouh\u00fdch t\u0159\u00ed m\u011bs\u00edc\u016f nasb\u00edraly jej\u00ed des\u00edtky p\u0159\u00edsp\u011bvk\u016f 15 milion\u016f zhl\u00e9dnut\u00ed, t\u00e9m\u011b\u0159 16 000 sleduj\u00edc\u00edch a 837 000 lajk\u016f. Mezi jej\u00ed nejsledovan\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky pat\u0159\u00ed video, kde se objevuje ve ve\u010dern\u00edch \u0161atech, proto\u017ee <em>\u201ej\u00ed p\u0159\u00edtel \u0159\u00edk\u00e1: \u201aP\u016fjdeme ven?\u2018\u201c<\/em> \u2013 tedy na pole. Jen klip nasb\u00edral p\u0159es 800 000 zhl\u00e9dnut\u00ed. Tajemstv\u00ed? P\u0159\u00edstupn\u00fd humor, situace, se kter\u00fdmi se lze ztoto\u017enit, a schopnost prom\u011bnit ka\u017edodenn\u00ed farm\u00e1\u0159sk\u00fd \u017eivot v n\u011bco univerz\u00e1ln\u00edho. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise\/video\/7631992336863759639\" data-video-id=\"7631992336863759639\">\n<section> <a title=\"@zoe.la.gersoise\" href=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise?refer=embed\" target=\"_blank\" rel=\"noopener\">@zoe.la.gersoise<\/a> \ud83d\udc2e\ud83d\udc40 <a title=\"zem\u011bd\u011blec\" href=\"https:\/\/www.tiktok.com\/tag\/agriculteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#farm\u00e1\u0159<\/a><a title=\"p\u00e1r\" href=\"https:\/\/www.tiktok.com\/tag\/couple?refer=embed\" target=\"_blank\" rel=\"noopener\">#p\u00e1r<\/a> <a title=\"zem\u011bd\u011blstv\u00ed\" href=\"https:\/\/www.tiktok.com\/tag\/agri?refer=embed\" target=\"_blank\" rel=\"noopener\">#agri<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"pro tebe\" href=\"https:\/\/www.tiktok.com\/tag\/foruyou?refer=embed\" target=\"_blank\" rel=\"noopener\">#pro tebe<\/a> <a title=\"\u266c angeleyes - Jaquavious\" href=\"https:\/\/www.tiktok.com\/music\/angeleyes-7339969558222048043?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c angeleyes - Jaquavious<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> \u201eBo\u0159en\u00ed stereotyp\u016f o farm\u00e1\u0159\u00edch\u201c<\/h2>\n<p> <em>\u201eM\u00fdm c\u00edlem je demystifikovat p\u0159edsudky obklopuj\u00edc\u00ed \u017eivoty farm\u00e1\u0159\u016f a uk\u00e1zat, jak obohacuj\u00edc\u00ed m\u016f\u017ee b\u00fdt jejich ka\u017edodenn\u00ed rutina,\u201c<\/em> vysv\u011btluje Zo\u00e9. Zab\u00fdv\u00e1 se vysokou pracovn\u00ed z\u00e1t\u011b\u017e\u00ed chovatel\u016f hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at \u2013 kte\u0159\u00ed jsou nuceni pracovat o v\u00edkendech a za ka\u017ed\u00e9ho po\u010das\u00ed \u2013 ale tak\u00e9 \u201em\u00e1lo zn\u00e1m\u00fdmi\u201c v\u00fdhodami: spojen\u00edm s p\u0159\u00edrodou a skute\u010dnost\u00ed, \u017ee \u017e\u00e1dn\u00e9 dva dny nejsou stejn\u00e9. Dost\u00e1v\u00e1 <em>\u201espoustu d\u011bkovn\u00fdch zpr\u00e1v\u201c<\/em> a poznamen\u00e1v\u00e1, \u017ee <em>\u201emnoho farm\u00e1\u0159\u016f se v jej\u00edch vide\u00edch vid\u00ed\u201c<\/em> a podporuj\u00ed ji.<\/p>\n<h2> Sehran\u00e9 duo p\u0159ed kamerou<\/h2>\n<p> Zo\u00e9 (@zoe.la.gersoise), inspirovan\u00e1 sv\u00fdm partnerem Ludovicem, kter\u00fd spravuje rodinnou farmu, denn\u011b zve\u0159ej\u0148uje videa, ve kter\u00fdch \u010dasto ukazuje jejich spole\u010dn\u00e1 dobrodru\u017estv\u00ed. Duo spolu skv\u011ble funguje: on m\u00e1 hlubok\u00e9 ko\u0159eny v zem\u011bd\u011blstv\u00ed; ona je grafick\u00e1 design\u00e9rka s pohledem outsidera, kter\u00e1 v\u017edy hled\u00e1 \u201eabsurdn\u00ed\u201c nebo dojemn\u00e9 detaily. Jako matka dvou mal\u00fdch dcer \u017eongluje s rodinn\u00fdm \u017eivotem a v\u00e1\u0161n\u00ed pro tvorbu obsahu.<\/p>\n<p>Zo\u00e9 chce v kone\u010dn\u00e9m d\u016fsledku posunout sv\u016fj p\u0159\u00edb\u011bh sm\u011brem k \u201etechni\u010dt\u011bj\u0161\u00edmu\u201c obsahu, zd\u016fraz\u0148ovat pr\u00e1ci chovatel\u016f hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at nebo p\u011bstitel\u016f obil\u00ed, a rozvinout se do <em>\u201ep\u0159\u00edb\u011bhu mlad\u00e9ho farm\u00e1\u0159sk\u00e9ho p\u00e1ru\u201c.<\/em> Tento projekt odpov\u00edd\u00e1 skute\u010dn\u00e9 popt\u00e1vce: jej\u00ed publikum chce vid\u011bt v\u00edce, rozum\u011bt v\u00edce a nad\u00e1le se vid\u011bt odr\u00e1\u017eej\u00edc\u00ed v tomto ka\u017edodenn\u00edm \u017eivot\u011b, kter\u00fd jim byl dosud \u0161patn\u011b zobrazov\u00e1n. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise\/video\/7620494083374583062\" data-video-id=\"7620494083374583062\">\n<section> <a title=\"@zoe.la.gersoise\" href=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise?refer=embed\" target=\"_blank\" rel=\"noopener\">@zoe.la.gersoise<\/a> \u201eVezmi m\u011b na proj\u00ed\u017e\u010fku\u201c \ud83c\udfb6\ud83e\udd73 <a title=\"zem\u011bd\u011blec\" href=\"https:\/\/www.tiktok.com\/tag\/agriculteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#farm\u00e1\u0159 #<\/a> <a title=\"zem\u011bd\u011blsk\u00fd\" href=\"https:\/\/www.tiktok.com\/tag\/agricole?refer=embed\" target=\"_blank\" rel=\"noopener\">farmov\u00e1n\u00ed<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"traktor\" href=\"https:\/\/www.tiktok.com\/tag\/tracteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#traktor<\/a> <a title=\"pro tebe str\u00e1nku\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupag%D0%B5?refer=embed\" target=\"_blank\" rel=\"noopener\">#foryoupage<\/a> @NAKAMURA <a title=\"\u266c P\u016fvodn\u00ed zvuk - Swup\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7434212751540603680?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c p\u016fvodn\u00ed zvuk - Swup<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> St\u00e1le v\u00edce propojen\u00fd sektor<\/h2>\n<p> Zem\u011bd\u011blsk\u00fd sektor m\u00e1 st\u00e1le siln\u011bj\u0161\u00ed zastoupen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch: v roce 2024 m\u011blo 79 % zem\u011bd\u011blc\u016f alespo\u0148 jeden aktivn\u00ed \u00fa\u010det, uv\u00e1d\u00ed studie spole\u010dnosti ADquation. A navzdory \u010detn\u00fdm v\u00fdzv\u00e1m, kter\u00fdm toto odv\u011btv\u00ed \u010del\u00ed, 92 % Francouz\u016f uv\u00e1d\u00ed, \u017ee \u201emaj\u00ed pozitivn\u00ed obraz zem\u011bd\u011blc\u016f\u201c \u2013 toto rostouc\u00ed uzn\u00e1n\u00ed \u010d\u00e1ste\u010dn\u011b vysv\u011btluje \u00fasp\u011bch zem\u011bd\u011blsk\u00fdch \u00fa\u010dt\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je nap\u0159\u00edklad Zo\u00e9 (@zoe.la.gersoise).<\/p>\n<p>Toto \u201ezinscenovan\u00e9\u201c zobrazen\u00ed v\u0161ak nen\u00ed v\u0161eobecn\u011b p\u0159ij\u00edm\u00e1no. N\u011bkte\u0159\u00ed ho odsuzuj\u00ed jako idealizovanou vizi profese, redukovanou na vyle\u0161t\u011bn\u00e9 obrazy v\u00fdchod\u016f slunce nad poli, klidn\u00e9ho man\u017eelsk\u00e9ho \u017eivota a bl\u00edzk\u00e9ho pouta se zv\u00ed\u0159aty. Toto zobrazen\u00ed je pova\u017eov\u00e1no za zav\u00e1d\u011bj\u00edc\u00ed, proto\u017ee zakr\u00fdv\u00e1 fyzick\u00e9 \u00fatrapy, psychickou z\u00e1t\u011b\u017e, ekonomickou nejistotu a psychickou \u00fazkost, kterou za\u017e\u00edv\u00e1 \u010d\u00e1st zem\u011bd\u011blsk\u00e9 komunity. Jin\u00ed tak\u00e9 poukazuj\u00ed na romantizovan\u00e9 zobrazen\u00ed chovu hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at, kde sc\u00e9ny n\u011bhy s kravami a kozami maskuj\u00ed produktivn\u00ed realitu: zv\u00ed\u0159ata vyko\u0159is\u0165ovan\u00e1 a pot\u00e9 pos\u00edlan\u00e1 na jatka. Za bukolick\u00fdm narativem se tak soci\u00e1ln\u00ed m\u00e9dia st\u00e1vaj\u00ed ar\u00e9nou pro debatu o tom, jak\u00e9 aspekty profese se rozhodneme \u2013 \u010di nikoli \u2013 ukazovat.<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno, Zo\u00e9 (@zoe.la.gersoise) si neklade za c\u00edl zp\u016fsobit revoluci v zem\u011bd\u011blstv\u00ed. S humorem, bez pov\u00fd\u0161enectv\u00ed nebo \u201ep\u0159ehnan\u00e9ho romantismu\u201c, jednodu\u0161e odhaluje realitu, o kter\u00e9 mnoz\u00ed nev\u011bd\u011bli. A 15 milion\u016f lid\u00ed s n\u00ed jednozna\u010dn\u011b souhlas\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"V regionu Gers zvy\u0161uje pov\u011bdom\u00ed Zo\u00e9 (@zoe.la.gersoise). Je um\u011bleckou \u0159editelkou v oblasti grafick\u00e9ho designu a z\u00e1rove\u0148 man\u017eelkou farm\u00e1\u0159e...","protected":false},"author":8375,"featured_media":440675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[72668],"tags":[],"class_list":["post-440673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":72668,"name":"Ekologie","slug":"green","term_group":0,"term_taxonomy_id":72840,"taxonomy":"category","description":"<p>Rubrika Ekologie magaz\u00ednu The Body Optimist je pro v\u0161echny, kdo cht\u011bj\u00ed \u017e\u00edt <strong>ekologicky v ka\u017edodenn\u00edm \u017eivot\u011b<\/strong>, prakticky a bez pocitu viny: odpov\u011bdn\u00e9 nakupov\u00e1n\u00ed, second hand, boj proti pl\u00fdtv\u00e1n\u00ed, p\u0159\u00edrodn\u00ed kosmetika, zahradni\u010den\u00ed a ekologick\u00e9 n\u00e1vyky doma. Na\u0161e \u010dl\u00e1nky nab\u00edzej\u00ed \u0159e\u0161en\u00ed pro ka\u017ed\u00fd rozpo\u010det a \u017eivotn\u00ed styl a kriticky sleduj\u00ed ekologick\u00e9 sliby zna\u010dek.<\/p>\n<h2>Co najde\u0161 v rubrice Ekologie<\/h2>\n<ul>\n<li><strong>Odpov\u011bdn\u00e9 nakupov\u00e1n\u00ed<\/strong>: kupovat m\u00e9n\u011b, ale l\u00e9pe, opravovat, p\u016fj\u010dovat si a zva\u017eovat skute\u010dn\u00fd dopad n\u00e1kup\u016f z druh\u00e9 ruky.<\/li>\n<li><strong>Ekologick\u00e9 n\u00e1vyky doma<\/strong>: m\u00e9n\u011b odpadu, \u00faspora vody a energie, dom\u00e1c\u00ed prac\u00ed prost\u0159edek nebo \u00faklid s jedlou sodou.<\/li>\n<li><strong>P\u0159\u00edrodn\u00ed kosmetika<\/strong>: jednodu\u0161\u0161\u00ed rutiny, dom\u00e1c\u00ed p\u00e9\u010de a zbytky j\u00eddla prom\u011bn\u011bn\u00e9 v p\u00e9\u010di o ple\u0165.<\/li>\n<li><strong>Boj proti pl\u00fdtv\u00e1n\u00ed<\/strong>: va\u0159en\u00ed ze zbytk\u016f, del\u0161\u00ed skladov\u00e1n\u00ed potravin a druh\u00fd \u017eivot pro v\u011bci.<\/li>\n<li><strong>Zahrada a rostliny<\/strong>: zeleninov\u00e1 zahr\u00e1dka, rostliny odoln\u00e9 v\u016f\u010di suchu, kompost a tipy, jak udr\u017eet rostliny v kondici.<\/li>\n<li><strong>P\u0159\u00edroda a \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>: klimatick\u00e9 jevy, biodiverzita a v\u011bdeck\u00e1 zji\u0161t\u011bn\u00ed, nap\u0159\u00edklad <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/vice-nez-polovina-oceanu-meni-barvu-a-stava-se-zelenejsi-436384\">pro\u010d oce\u00e1ny m\u011bn\u00ed barvu<\/a>, i lid\u00e9, kte\u0159\u00ed <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/tvurkyne-obsahu-zoe-z-gers-meni-vnimani-kazdodenniho-zemedelstvi-440673\">m\u011bn\u00ed pohled na \u017eivot na farm\u011b<\/a>.<\/li>\n<\/ul>\n<h2>Kde za\u010d\u00edt, kdy\u017e chce\u0161 nakupovat odpov\u011bdn\u011bji?<\/h2>\n<p>Nejekologi\u010dt\u011bj\u0161\u00ed volbou b\u00fdv\u00e1 kupovat m\u00e9n\u011b. P\u0159ed n\u00e1kupem si polo\u017e ot\u00e1zku, jestli si v\u011bc nem\u016f\u017ee\u0161 p\u016fj\u010dit, pronajmout, opravit nebo sehnat z druh\u00e9 ruky. Pou\u017e\u00edvej to, co u\u017e m\u00e1\u0161, dokud to slou\u017e\u00ed: kv\u016fli zero waste nen\u00ed pot\u0159eba vym\u011bnit plastov\u00e9 krabi\u010dky za nov\u00e9 sklenice. Pak se zam\u011b\u0159 na oblasti, kde tv\u00e9 n\u00e1vyky v\u00e1\u017e\u00ed nejv\u00edc, jako je j\u00eddlo, doprava, topen\u00ed a oble\u010den\u00ed. Second hand funguje i pro plus size: online second handy, skupiny pro p\u0159eprodej a swapy oble\u010den\u00ed \u010dasto umo\u017e\u0148uj\u00ed filtrovat podle velikosti.<\/p>\n<h2>Jak poznat greenwashing?<\/h2>\n<p>Greenwashing znamen\u00e1 vyd\u00e1vat v\u00fdrobek nebo firmu za ekologi\u010dt\u011bj\u0161\u00ed, ne\u017e ve skute\u010dnosti jsou. Dej si pozor na v\u00e1gn\u00ed v\u00fdrazy jako \u201ep\u0159\u00edrodn\u00ed\u201c, \u201ezelen\u00fd\u201c nebo \u201e\u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed\u201c, pokud je nic nedokl\u00e1d\u00e1, a na sliby, kter\u00e9 vyzdvihuj\u00ed jedin\u00e9 krit\u00e9rium a o ostatn\u00edch ml\u010d\u00ed. Hledej nez\u00e1visl\u00e9 a kontrolovan\u00e9 certifikace, jako je Ekozna\u010dka EU, a \u010dti slo\u017een\u00ed nebo p\u016fvod v\u00fdrobku, ne slogan.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup<\/h2>\n<p>Na\u0161e redakce zast\u00e1v\u00e1 inkluzivn\u00ed ekologii bez odsuzov\u00e1n\u00ed: ka\u017ed\u00e1 z n\u00e1s \u017eije se sv\u00fdm rozpo\u010dtem, bydlen\u00edm, zdrav\u00edm a \u010dasem. D\u00e1v\u00e1me p\u0159ednost u\u017eite\u010dn\u00fdm n\u00e1vyk\u016fm p\u0159ed \u201ezelen\u00fdmi\u201c n\u00e1kupy a kriticky sledujeme environment\u00e1ln\u00ed argumenty zna\u010dek. P\u0159ipom\u00edn\u00e1me tak\u00e9, \u017ee individu\u00e1ln\u00ed snaha m\u00e1 smysl, ale velk\u00e9 zm\u011bny z\u00e1visej\u00ed p\u0159edev\u0161\u00edm na firm\u00e1ch a ve\u0159ejn\u00e9 spr\u00e1v\u011b.<\/p>\n<h2>\u010cl\u00e1nky, kter\u00fdmi za\u010d\u00edt<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/nejlepsi-repelentni-rostliny-mohou-v-lete-prirozene-odradit-komary-445232\">Rostliny, o kter\u00fdch se \u0159\u00edk\u00e1, \u017ee odpuzuj\u00ed kom\u00e1ry<\/a> \u2013 pro balkon nebo zahradu bez chemick\u00fdch sprej\u016f.<\/li>\n<li>Pro\u010d <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/proc-rostliny-uklidnuji-mozek-v-obdobich-chaosu-446547\">rostliny uklid\u0148uj\u00ed mozek<\/a> ve stresuj\u00edc\u00edch a chaotick\u00fdch obdob\u00edch.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/kazda-kvetina-ma-svuj-vyznam-zde-je-navod-kterou-darovat-v-zavislosti-na-prilezitosti-446253\">V\u00fdznam jednotliv\u00fdch kv\u011btin<\/a> a kter\u00e9 darovat k jak\u00e9 p\u0159\u00edle\u017eitosti.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Je n\u00e1kup z druh\u00e9 ruky opravdu ekologick\u00fd?<\/h3>\n<p>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f ano: n\u00e1kup z druh\u00e9 ruky prodlu\u017euje \u017eivot v\u011bci a nahrazuje v\u00fdrobu nov\u00e9ho produktu, kter\u00e1 b\u00fdv\u00e1 nejv\u00edc zne\u010di\u0161\u0165uj\u00edc\u00ed f\u00e1z\u00ed. P\u0159\u00ednos se zmen\u0161uje, pokud kv\u016fli ni\u017e\u0161\u00ed cen\u011b nakupuje\u0161 v\u00edc nebo pokud objedn\u00e1vky znamenaj\u00ed spoustu jednotliv\u00fdch doru\u010den\u00ed. Ide\u00e1ln\u00ed je kupovat jen to, co opravdu pot\u0159ebuje\u0161.<\/p>\n<h3>Jak sn\u00ed\u017eit mno\u017estv\u00ed odpadu a neutratit v\u00edc?<\/h3>\n<p>Za\u010dni t\u00edm, \u017ee odm\u00edtne\u0161, co nepot\u0159ebuje\u0161 (let\u00e1ky, vzorky, ta\u0161ky), a pak znovu vyu\u017e\u00edvej, co u\u017e m\u00e1\u0161: sklenice, l\u00e1tkov\u00e9 ta\u0161ky, krabi\u010dky. V\u00fdrobky, kter\u00e9 spot\u0159ebuje\u0161 hodn\u011b, kupuj bez obalu nebo ve velk\u00e9m balen\u00ed, pij vodu z kohoutku, pokud je pitn\u00e1, a kompostuj bioodpad, pokud m\u00e1\u0161 mo\u017enost.<\/p>\n<h3>Je p\u0159\u00edrodn\u00ed kosmetika lep\u0161\u00ed pro ple\u0165?<\/h3>\n<p>Ne nutn\u011b. \u201eP\u0159\u00edrodn\u00ed\u201c neznamen\u00e1 bez rizika: esenci\u00e1ln\u00ed oleje mohou nap\u0159\u00edklad podr\u00e1\u017edit poko\u017eku nebo vyvolat alergii. P\u0159\u00ednos p\u0159\u00edrodn\u00ed nebo bio kosmetiky spo\u010d\u00edv\u00e1 hlavn\u011b ve slo\u017een\u00ed a v dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed. Nejjednodu\u0161\u0161\u00ed a nejudr\u017eiteln\u011bj\u0161\u00ed cestou z\u016fst\u00e1v\u00e1 kr\u00e1tk\u00e1 rutina s p\u0159\u00edpravky vhodn\u00fdmi pro tv\u016fj typ pleti.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? Pe\u010duj o sebe jednoduch\u00fdmi kroky v rubrice <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\">P\u00e9\u010de<\/a>, va\u0159 podle sez\u00f3ny s rubrikou <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/cuisine\">Kuchyn\u011b<\/a> a za\u0159i\u010f si udr\u017eiteln\u011bj\u0161\u00ed domov s rubrikou <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/deco-maison\">Dekorace<\/a>.<\/p>","parent":0,"count":352,"filter":"raw","cat_ID":72668,"category_count":352,"category_description":"<p>Rubrika Ekologie magaz\u00ednu The Body Optimist je pro v\u0161echny, kdo cht\u011bj\u00ed \u017e\u00edt <strong>ekologicky v ka\u017edodenn\u00edm \u017eivot\u011b<\/strong>, prakticky a bez pocitu viny: odpov\u011bdn\u00e9 nakupov\u00e1n\u00ed, second hand, boj proti pl\u00fdtv\u00e1n\u00ed, p\u0159\u00edrodn\u00ed kosmetika, zahradni\u010den\u00ed a ekologick\u00e9 n\u00e1vyky doma. Na\u0161e \u010dl\u00e1nky nab\u00edzej\u00ed \u0159e\u0161en\u00ed pro ka\u017ed\u00fd rozpo\u010det a \u017eivotn\u00ed styl a kriticky sleduj\u00ed ekologick\u00e9 sliby zna\u010dek.<\/p>\n<h2>Co najde\u0161 v rubrice Ekologie<\/h2>\n<ul>\n<li><strong>Odpov\u011bdn\u00e9 nakupov\u00e1n\u00ed<\/strong>: kupovat m\u00e9n\u011b, ale l\u00e9pe, opravovat, p\u016fj\u010dovat si a zva\u017eovat skute\u010dn\u00fd dopad n\u00e1kup\u016f z druh\u00e9 ruky.<\/li>\n<li><strong>Ekologick\u00e9 n\u00e1vyky doma<\/strong>: m\u00e9n\u011b odpadu, \u00faspora vody a energie, dom\u00e1c\u00ed prac\u00ed prost\u0159edek nebo \u00faklid s jedlou sodou.<\/li>\n<li><strong>P\u0159\u00edrodn\u00ed kosmetika<\/strong>: jednodu\u0161\u0161\u00ed rutiny, dom\u00e1c\u00ed p\u00e9\u010de a zbytky j\u00eddla prom\u011bn\u011bn\u00e9 v p\u00e9\u010di o ple\u0165.<\/li>\n<li><strong>Boj proti pl\u00fdtv\u00e1n\u00ed<\/strong>: va\u0159en\u00ed ze zbytk\u016f, del\u0161\u00ed skladov\u00e1n\u00ed potravin a druh\u00fd \u017eivot pro v\u011bci.<\/li>\n<li><strong>Zahrada a rostliny<\/strong>: zeleninov\u00e1 zahr\u00e1dka, rostliny odoln\u00e9 v\u016f\u010di suchu, kompost a tipy, jak udr\u017eet rostliny v kondici.<\/li>\n<li><strong>P\u0159\u00edroda a \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>: klimatick\u00e9 jevy, biodiverzita a v\u011bdeck\u00e1 zji\u0161t\u011bn\u00ed, nap\u0159\u00edklad <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/vice-nez-polovina-oceanu-meni-barvu-a-stava-se-zelenejsi-436384\">pro\u010d oce\u00e1ny m\u011bn\u00ed barvu<\/a>, i lid\u00e9, kte\u0159\u00ed <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/tvurkyne-obsahu-zoe-z-gers-meni-vnimani-kazdodenniho-zemedelstvi-440673\">m\u011bn\u00ed pohled na \u017eivot na farm\u011b<\/a>.<\/li>\n<\/ul>\n<h2>Kde za\u010d\u00edt, kdy\u017e chce\u0161 nakupovat odpov\u011bdn\u011bji?<\/h2>\n<p>Nejekologi\u010dt\u011bj\u0161\u00ed volbou b\u00fdv\u00e1 kupovat m\u00e9n\u011b. P\u0159ed n\u00e1kupem si polo\u017e ot\u00e1zku, jestli si v\u011bc nem\u016f\u017ee\u0161 p\u016fj\u010dit, pronajmout, opravit nebo sehnat z druh\u00e9 ruky. Pou\u017e\u00edvej to, co u\u017e m\u00e1\u0161, dokud to slou\u017e\u00ed: kv\u016fli zero waste nen\u00ed pot\u0159eba vym\u011bnit plastov\u00e9 krabi\u010dky za nov\u00e9 sklenice. Pak se zam\u011b\u0159 na oblasti, kde tv\u00e9 n\u00e1vyky v\u00e1\u017e\u00ed nejv\u00edc, jako je j\u00eddlo, doprava, topen\u00ed a oble\u010den\u00ed. Second hand funguje i pro plus size: online second handy, skupiny pro p\u0159eprodej a swapy oble\u010den\u00ed \u010dasto umo\u017e\u0148uj\u00ed filtrovat podle velikosti.<\/p>\n<h2>Jak poznat greenwashing?<\/h2>\n<p>Greenwashing znamen\u00e1 vyd\u00e1vat v\u00fdrobek nebo firmu za ekologi\u010dt\u011bj\u0161\u00ed, ne\u017e ve skute\u010dnosti jsou. Dej si pozor na v\u00e1gn\u00ed v\u00fdrazy jako \u201ep\u0159\u00edrodn\u00ed\u201c, \u201ezelen\u00fd\u201c nebo \u201e\u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed\u201c, pokud je nic nedokl\u00e1d\u00e1, a na sliby, kter\u00e9 vyzdvihuj\u00ed jedin\u00e9 krit\u00e9rium a o ostatn\u00edch ml\u010d\u00ed. Hledej nez\u00e1visl\u00e9 a kontrolovan\u00e9 certifikace, jako je Ekozna\u010dka EU, a \u010dti slo\u017een\u00ed nebo p\u016fvod v\u00fdrobku, ne slogan.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup<\/h2>\n<p>Na\u0161e redakce zast\u00e1v\u00e1 inkluzivn\u00ed ekologii bez odsuzov\u00e1n\u00ed: ka\u017ed\u00e1 z n\u00e1s \u017eije se sv\u00fdm rozpo\u010dtem, bydlen\u00edm, zdrav\u00edm a \u010dasem. D\u00e1v\u00e1me p\u0159ednost u\u017eite\u010dn\u00fdm n\u00e1vyk\u016fm p\u0159ed \u201ezelen\u00fdmi\u201c n\u00e1kupy a kriticky sledujeme environment\u00e1ln\u00ed argumenty zna\u010dek. P\u0159ipom\u00edn\u00e1me tak\u00e9, \u017ee individu\u00e1ln\u00ed snaha m\u00e1 smysl, ale velk\u00e9 zm\u011bny z\u00e1visej\u00ed p\u0159edev\u0161\u00edm na firm\u00e1ch a ve\u0159ejn\u00e9 spr\u00e1v\u011b.<\/p>\n<h2>\u010cl\u00e1nky, kter\u00fdmi za\u010d\u00edt<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/nejlepsi-repelentni-rostliny-mohou-v-lete-prirozene-odradit-komary-445232\">Rostliny, o kter\u00fdch se \u0159\u00edk\u00e1, \u017ee odpuzuj\u00ed kom\u00e1ry<\/a> \u2013 pro balkon nebo zahradu bez chemick\u00fdch sprej\u016f.<\/li>\n<li>Pro\u010d <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/proc-rostliny-uklidnuji-mozek-v-obdobich-chaosu-446547\">rostliny uklid\u0148uj\u00ed mozek<\/a> ve stresuj\u00edc\u00edch a chaotick\u00fdch obdob\u00edch.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/green\/kazda-kvetina-ma-svuj-vyznam-zde-je-navod-kterou-darovat-v-zavislosti-na-prilezitosti-446253\">V\u00fdznam jednotliv\u00fdch kv\u011btin<\/a> a kter\u00e9 darovat k jak\u00e9 p\u0159\u00edle\u017eitosti.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Je n\u00e1kup z druh\u00e9 ruky opravdu ekologick\u00fd?<\/h3>\n<p>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f ano: n\u00e1kup z druh\u00e9 ruky prodlu\u017euje \u017eivot v\u011bci a nahrazuje v\u00fdrobu nov\u00e9ho produktu, kter\u00e1 b\u00fdv\u00e1 nejv\u00edc zne\u010di\u0161\u0165uj\u00edc\u00ed f\u00e1z\u00ed. P\u0159\u00ednos se zmen\u0161uje, pokud kv\u016fli ni\u017e\u0161\u00ed cen\u011b nakupuje\u0161 v\u00edc nebo pokud objedn\u00e1vky znamenaj\u00ed spoustu jednotliv\u00fdch doru\u010den\u00ed. Ide\u00e1ln\u00ed je kupovat jen to, co opravdu pot\u0159ebuje\u0161.<\/p>\n<h3>Jak sn\u00ed\u017eit mno\u017estv\u00ed odpadu a neutratit v\u00edc?<\/h3>\n<p>Za\u010dni t\u00edm, \u017ee odm\u00edtne\u0161, co nepot\u0159ebuje\u0161 (let\u00e1ky, vzorky, ta\u0161ky), a pak znovu vyu\u017e\u00edvej, co u\u017e m\u00e1\u0161: sklenice, l\u00e1tkov\u00e9 ta\u0161ky, krabi\u010dky. V\u00fdrobky, kter\u00e9 spot\u0159ebuje\u0161 hodn\u011b, kupuj bez obalu nebo ve velk\u00e9m balen\u00ed, pij vodu z kohoutku, pokud je pitn\u00e1, a kompostuj bioodpad, pokud m\u00e1\u0161 mo\u017enost.<\/p>\n<h3>Je p\u0159\u00edrodn\u00ed kosmetika lep\u0161\u00ed pro ple\u0165?<\/h3>\n<p>Ne nutn\u011b. \u201eP\u0159\u00edrodn\u00ed\u201c neznamen\u00e1 bez rizika: esenci\u00e1ln\u00ed oleje mohou nap\u0159\u00edklad podr\u00e1\u017edit poko\u017eku nebo vyvolat alergii. P\u0159\u00ednos p\u0159\u00edrodn\u00ed nebo bio kosmetiky spo\u010d\u00edv\u00e1 hlavn\u011b ve slo\u017een\u00ed a v dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed. Nejjednodu\u0161\u0161\u00ed a nejudr\u017eiteln\u011bj\u0161\u00ed cestou z\u016fst\u00e1v\u00e1 kr\u00e1tk\u00e1 rutina s p\u0159\u00edpravky vhodn\u00fdmi pro tv\u016fj typ pleti.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? Pe\u010duj o sebe jednoduch\u00fdmi kroky v rubrice <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\">P\u00e9\u010de<\/a>, va\u0159 podle sez\u00f3ny s rubrikou <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/cuisine\">Kuchyn\u011b<\/a> a za\u0159i\u010f si udr\u017eiteln\u011bj\u0161\u00ed domov s rubrikou <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/deco-maison\">Dekorace<\/a>.<\/p>","cat_name":"Ekologie","category_nicename":"green","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/440673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/comments?post=440673"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/440673\/revisions"}],"predecessor-version":[{"id":440775,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/440673\/revisions\/440775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media\/440675"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media?parent=440673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/categories?post=440673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/tags?post=440673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}