{"id":444677,"date":"2026-07-26T14:14:19","date_gmt":"2026-07-26T12:14:19","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=444677"},"modified":"2026-07-26T14:14:19","modified_gmt":"2026-07-26T12:14:19","slug":"industrie-cosmetique-fait-intimite-femmes-nouveau-marche","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/kosmeticky-prumysl-vytvari-novy-trh-s-produkty-pro-intimni-hygienu-zen-444677","title":{"rendered":"Kosmetick\u00fd pr\u016fmysl prom\u011bnil intimn\u00ed partie \u017een v nov\u00fd trh."},"content":{"rendered":"<p>\u017densk\u00e9 intimn\u00ed partie, kter\u00e9 byly dlouho u\u0161et\u0159eny kosmetick\u00fdmi trendy, se staly skute\u010dn\u00fdm boji\u0161t\u011bm zna\u010dek. Specifick\u00e9 \u010distic\u00ed p\u0159\u00edpravky, deodoranty a s\u00e9ra slibuj\u00ed \u201esv\u011b\u017eest a sebev\u011bdom\u00ed\u201c... ale uspokojuj\u00ed tyto produkty skute\u010dnou pot\u0159ebu? Zdravotni\u010dt\u00ed odborn\u00edci n\u00e1s nab\u00e1daj\u00ed k rozli\u0161ov\u00e1n\u00ed mezi marketingem a nutnost\u00ed.<\/p>\n<h2> Rychle se rozv\u00edjej\u00edc\u00ed trh<\/h2>\n<p> Sektor d\u00e1msk\u00e9 hygieny za\u017e\u00edv\u00e1 ohromuj\u00edc\u00ed r\u016fst. <a href=\"https:\/\/www.futuremarketinsights.com\/reports\/women-intimate-care-market\" target=\"_blank\" rel=\"noopener\">Samotn\u00fd tento sektor v roce 2025 p\u0159edstavoval v\u00edce ne\u017e 31 miliard dolar\u016f<\/a> a v p\u0159\u00ed\u0161t\u00edm desetilet\u00ed by mohl p\u0159ekro\u010dit 48 miliard dolar\u016f. Tento r\u016fst ilustruje z\u00e1jem v\u00fdrobc\u016f o obzvl\u00e1\u0161t\u011b ziskov\u00fd trh. Tento komer\u010dn\u00ed boom je v\u0161ak v kontrastu s diskus\u00ed specialist\u016f. Zat\u00edmco sortiment produkt\u016f se neust\u00e1le roz\u0161i\u0159uje, gynekologov\u00e9 poukazuj\u00ed na to, \u017ee mnoho z t\u011bchto produkt\u016f nen\u00ed pro hygienickou rutinu nezbytn\u00fdch.<\/p>\n<h2> Vulva nepot\u0159ebuje z\u00e1zra\u010dn\u00e9 produkty.<\/h2>\n<p> L\u00e9ka\u0159i se shoduj\u00ed: vulva by se m\u011bla denn\u011b \u010distit pouze vodou, zat\u00edmco pochva by se nem\u011bla om\u00fdvat. Jej\u00ed mikrobiota, slo\u017een\u00e1 zejm\u00e9na z laktobacil\u016f, hraje z\u00e1sadn\u00ed roli v p\u0159irozen\u00e9 rovnov\u00e1ze t\u00e9to oblasti a chr\u00e1n\u00ed ji p\u0159ed infekcemi. Pou\u017e\u00edv\u00e1n\u00ed v\u00edce \u010distic\u00edch prost\u0159edk\u016f nebo parf\u00e9movan\u00fdch produkt\u016f m\u016f\u017ee tuto k\u0159ehkou rovnov\u00e1hu naru\u0161it, ani\u017e by to p\u0159ineslo jak\u00fdkoli prok\u00e1zan\u00fd p\u0159\u00ednos.<\/p>\n<h2> Ingredience, kter\u00e9 nejsou v\u0161eobecn\u011b obl\u00edben\u00e9<\/h2>\n<p> Krom\u011b omezen\u00e9 u\u017eite\u010dnosti n\u011bkter\u00e9 produkty obsahuj\u00ed l\u00e1tky, kter\u00e9 znepokojuj\u00ed zdravotnick\u00e9 pracovn\u00edky. Siln\u00e1 antiseptika dok\u00e1\u017e\u00ed ni\u010dit prosp\u011b\u0161n\u00e9 i \u0161kodliv\u00e9 bakterie. Parf\u00e9my a v\u016fn\u011b jsou \u010dasto spojov\u00e1ny s podr\u00e1\u017ed\u011bn\u00edm nebo alergick\u00fdmi reakcemi, zat\u00edmco n\u011bkter\u00e9 agresivn\u011bj\u0161\u00ed \u010distic\u00ed prost\u0159edky mohou po\u0161kodit sliznice. N\u011bkolik studi\u00ed a tak\u00e9 <a href=\"https:\/\/www.pourquoidocteur.fr\/Articles\/Question-d-actu\/29309-Les-produits-d-hygiene-intime-sont-ils-vraiment-utiles\" target=\"_blank\" rel=\"noopener\">doporu\u010den\u00ed gynekolog\u016f zd\u016fraz\u0148uje,<\/a> \u017ee \u010dast\u00e9 pou\u017e\u00edv\u00e1n\u00ed t\u011bchto produkt\u016f je spojeno se zv\u00fd\u0161en\u00fdm rizikem vagin\u00e1ln\u00edch infekc\u00ed.<\/p>\n<h2> Kdy\u017e marketing vytv\u00e1\u0159\u00ed pot\u0159ebu<\/h2>\n<p> V pr\u016fb\u011bhu let se nab\u00eddka produkt\u016f stala st\u00e1le p\u0159ekvapiv\u011bj\u0161\u00ed: intimn\u00ed deodoranty, vonn\u00e9 ubrousky, produkty pro zesv\u011btlen\u00ed pleti a dopl\u0148ky ur\u010den\u00e9 k \u201e\u010di\u0161t\u011bn\u00ed\u201c intimn\u00ed oblasti. Co maj\u00ed tyto produkty spole\u010dn\u00e9ho? \u010casto se spol\u00e9haj\u00ed na my\u0161lenku, \u017ee vulva by m\u011bla b\u00fdt \u201ebez z\u00e1pachu\u201c, \u201edokonale hladk\u00e1\u201c nebo \u201eneust\u00e1le von\u00edc\u00ed\u201c. Odborn\u00edci n\u00e1m v\u0161ak p\u0159ipom\u00ednaj\u00ed, \u017ee m\u00edrn\u00fd z\u00e1pach je norm\u00e1ln\u00ed a je sou\u010d\u00e1st\u00ed p\u0159irozen\u00fdch funkc\u00ed t\u011bla. Vytv\u00e1\u0159en\u00edm pocitu nejistoty a sebev\u011bdom\u00ed pak zna\u010dky nab\u00edzej\u00ed \u201e\u0159e\u0161en\u00ed\u201c, kter\u00e9 m\u00e1 \u00fadajn\u011b tyto obavy \u0159e\u0161it.<\/p>\n<h2> Tlak, kter\u00fd za\u010d\u00edn\u00e1 ji\u017e ve velmi mlad\u00e9m v\u011bku<\/h2>\n<p> N\u011bkter\u00e9 firmy dokonce zach\u00e1zej\u00ed tak daleko, \u017ee uv\u00e1d\u011bj\u00ed na trh produkty ur\u010den\u00e9 speci\u00e1ln\u011b pro mlad\u00e9 d\u00edvky. Tato strategie se setkala se zna\u010dnou kritikou ze strany asociac\u00ed i d\u011btsk\u00fdch gynekolog\u016f. Podle nich neexistuj\u00ed \u017e\u00e1dn\u00e9 d\u016fkazy o tom, \u017ee by tyto produkty byly \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e vla\u017en\u00e1 voda. Naopak mohou ji\u017e ve velmi ran\u00e9m v\u011bku zprost\u0159edkovat my\u0161lenku, \u017ee takzvan\u00e9 zdrav\u00e9 t\u011blo st\u00e1le pot\u0159ebuje specifick\u00e9 produkty, aby bylo \u201espr\u00e1vn\u00e9\u201c.<\/p>\n<h2> \u201eFeministick\u00e9 myt\u00ed,\u201c propracovan\u00e1 strategie<\/h2>\n<p> Aby p\u0159il\u00e1kaly spot\u0159ebitelky, n\u011bkter\u00e9 kampan\u011b nyn\u00ed zd\u016fraz\u0148uj\u00ed sd\u011blen\u00ed o sebev\u011bdom\u00ed, pohod\u011b nebo pos\u00edlen\u00ed postaven\u00ed z\u00e1kazn\u00edk\u016f. Odborn\u00edci to ozna\u010duj\u00ed jako \u201efeministick\u00e9 vym\u00fdv\u00e1n\u00ed\u201c: komunikace, kter\u00e1 vyu\u017e\u00edv\u00e1 feministickou r\u00e9toriku k propagaci produkt\u016f, jejich\u017e u\u017eite\u010dnost je st\u00e1le sporn\u00e1. C\u00edlem je m\u00e9n\u011b \u0159e\u0161en\u00ed l\u00e9ka\u0159sk\u00e9 pot\u0159eby ne\u017e vytvo\u0159en\u00ed emo\u010dn\u00edho spojen\u00ed se z\u00e1kazn\u00edky.<\/p>\n<h2> Lep\u0161\u00ed pozn\u00e1n\u00ed sv\u00e9ho t\u011bla pro spr\u00e1vn\u00e1 rozhodnut\u00ed<\/h2>\n<p> Tv\u00e1\u0159\u00ed v tv\u00e1\u0159 tomuto \u0161\u00ed\u0159en\u00ed produkt\u016f zdravotn\u00edci, porodn\u00ed asistentky a mnoho tv\u016frc\u016f specializovan\u00e9ho obsahu opakuj\u00ed jednoduch\u00e9 sd\u011blen\u00ed: t\u011blo ji\u017e m\u00e1 sv\u00e9 vlastn\u00ed ochrann\u00e9 mechanismy. Lep\u0161\u00ed pochopen\u00ed fungov\u00e1n\u00ed vlastn\u00ed mikrobioty, znalost l\u00e9ka\u0159sk\u00fdch doporu\u010den\u00ed a p\u0159\u00edstup ke spolehliv\u00fdm zdroj\u016fm umo\u017e\u0148uj\u00ed informovan\u00e1 rozhodnut\u00ed, ani\u017e by se \u010dlov\u011bk musel podd\u00e1vat marketingov\u00fdm slib\u016fm.<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno, p\u00e9\u010de o intimn\u00ed zdrav\u00ed neznamen\u00e1 pou\u017e\u00edvat hodn\u011b kosmetiky. Jde p\u0159edev\u0161\u00edm o respektov\u00e1n\u00ed va\u0161\u00ed p\u0159irozen\u00e9 rovnov\u00e1hy, naslouch\u00e1n\u00ed va\u0161emu t\u011blu a uv\u011bdomov\u00e1n\u00ed si, \u017ee produkt prezentovan\u00fd jako nezbytn\u00fd nemus\u00ed nutn\u011b b\u00fdt.<\/p>\n","protected":false},"excerpt":{"rendered":"\u017densk\u00e9 intimn\u00ed partie, kter\u00e9 byly dlouho u\u0161et\u0159eny kosmetick\u00fdmi trendy, se staly skute\u010dn\u00fdm boji\u0161t\u011bm zna\u010dek. Specifick\u00e9 \u010distic\u00ed p\u0159\u00edpravky, deodoranty...","protected":false},"author":8395,"featured_media":444686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":true,"footnotes":""},"categories":[89445],"tags":[97833],"class_list":["post-444677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soins","tag-actu"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/SHVETS-production-_-Pexels-6-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/SHVETS-production-_-Pexels-6-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/SHVETS-production-_-Pexels-6.jpg","author":{"name":"Clelia Campardon","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/04\/clelia-96x96.jpg"},"categories":[{"term_id":89445,"name":"P\u00e9\u010de","slug":"soins","term_group":0,"term_taxonomy_id":89617,"taxonomy":"category","description":"<p>Rubrika P\u00e9\u010de magaz\u00ednu The Body Optimist ti pom\u016f\u017ee sestavit jednoduchou rutinu pro obli\u010dej i t\u011blo, porozum\u011bt slo\u017een\u00ed kosmetiky a chr\u00e1nit se p\u0159ed sluncem, a\u0165 m\u00e1\u0161 jak\u00fdkoli odst\u00edn pleti. Such\u00e1, mastn\u00e1, sm\u00ed\u0161en\u00e1, citliv\u00e1 nebo zral\u00e1 ple\u0165: mluv\u00edme o pohodl\u00ed, zdrav\u00ed poko\u017eky a informovan\u00fdch volb\u00e1ch, ne o boji se st\u00e1rnut\u00edm.<\/p>\n<h2>Co najde\u0161 v rubrice P\u00e9\u010de<\/h2>\n<ul>\n<li><strong>P\u00e9\u010de o obli\u010dej<\/strong>: \u010di\u0161t\u011bn\u00ed, hydratace a ochrana podle typu pleti, v\u010detn\u011b rad, jak <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\/jaky-krem-na-oblicej-bych-si-mela-vybrat-podle-typu-pleti-446512\">vybrat ple\u0165ov\u00fd kr\u00e9m podle typu pleti<\/a>.<\/li>\n<li><strong>Slo\u017eky a \u00fa\u010dinn\u00e9 l\u00e1tky<\/strong>: kyselina hyaluronov\u00e1, niacinamid, retinol, exfolia\u010dn\u00ed kyseliny, ceramidy i j\u00edly, vysv\u011btlen\u00e9 srozumiteln\u011b.<\/li>\n<li><strong>Ochrana p\u0159ed sluncem<\/strong>: SPF, textura a nan\u00e1\u0161en\u00ed pro sv\u011btlou i tmavou ple\u0165, a\u017e po to, <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/nebo-domaci-opalovaci-krem-z-obchodu-jednoducha-rada-od-lekare-443199\">kde doma skladovat opalovac\u00ed kr\u00e9m<\/a>.<\/li>\n<li><strong>P\u00e9\u010de o t\u011blo<\/strong>: such\u00e1 k\u016f\u017ee, strie, od\u00edr\u00e1n\u00ed a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\/tato-chyba-ve-sprse-vam-muze-poskodit-pokozku-428383\">chyba ve spr\u0161e, kter\u00e1 m\u016f\u017ee poko\u017ece u\u0161kodit<\/a>, bez tabu.<\/li>\n<li><strong>Rty a ruce<\/strong>: balz\u00e1my a zklid\u0148uj\u00edc\u00ed p\u00e9\u010de na popraskanou poko\u017eku a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/udajny-akt-hydratace-ve-skutecnosti-rty-oslabuje-432300\">\u201ehydrata\u010dn\u00ed\u201c zlozvyk, kter\u00fd rty ve skute\u010dnosti oslabuje<\/a>.<\/li>\n<li><strong>Bez m\u00fdt\u016f<\/strong>: bio certifikace, sliby \u201eclean\u201c kosmetiky, aplikace hodnot\u00edc\u00ed slo\u017een\u00ed a kosmetick\u00fd marketing.<\/li>\n<\/ul>\n<h2>Jak sestavit jednoduchou rutinu p\u00e9\u010de o ple\u0165?<\/h2>\n<p>\u00da\u010dinn\u00e1 rutina se vejde do t\u0159\u00ed krok\u016f: \u010distit, hydratovat, chr\u00e1nit. R\u00e1no jemn\u00fd \u010distic\u00ed p\u0159\u00edpravek (nebo jen opl\u00e1chnut\u00ed, pokud m\u00e1\u0161 suchou ple\u0165), vhodn\u00fd hydrata\u010dn\u00ed kr\u00e9m a potom ochrana p\u0159ed sluncem. Ve\u010der odl\u00ed\u010den\u00ed, kter\u00e9 odstran\u00ed opalovac\u00ed kr\u00e9m i ne\u010distoty, a pak kr\u00e9m. Textury vyb\u00edrej podle pleti: bohat\u00e9, s ceramidy nebo m\u00e1slem, pro suchou ple\u0165; lehk\u00e9 a nekomedogenn\u00ed pro mastnou; s kr\u00e1tk\u00fdm slo\u017een\u00edm a bez parfemace pro citlivou. Pokud chce\u0161 p\u0159idat \u00fa\u010dinnou l\u00e1tku (retinol, kyselinu glykolovou, vitamin C), za\u0159azuj v\u017edy jen jednu, vyzkou\u0161ej ji na mal\u00e9 plo\u0161e a dej pleti n\u011bkolik t\u00fddn\u016f, ne\u017e ji za\u010dne\u0161 hodnotit. Retinol a exfolia\u010dn\u00ed kyseliny pat\u0159\u00ed sp\u00ed\u0161 do ve\u010dern\u00ed rutiny.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup<\/h2>\n<p>Mluv\u00edme o pleti, ne o \u201evad\u00e1ch\u201c: vr\u00e1sky, strie, viditeln\u00e9 p\u00f3ry nebo celulitida pat\u0159\u00ed k \u017eivotu poko\u017eky a \u017e\u00e1dn\u00fd kr\u00e9m je nevyma\u017ee. Vysv\u011btlujeme, co v\u00fdrobky skute\u010dn\u011b dok\u00e1\u017eou, nad r\u00e1mec marketingov\u00fdch slib\u016f, a p\u0159ipom\u00edn\u00e1me, \u017ee p\u0159etrv\u00e1vaj\u00edc\u00ed ko\u017en\u00ed probl\u00e9m pat\u0159\u00ed k dermatologovi, ne k dal\u0161\u00edmu kel\u00edmku.<\/p>\n<h2>\u010cl\u00e1nky, kter\u00fdmi za\u010d\u00edt<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/tmava-plet-kriteria-na-kterych-skutecne-zalezi-pri-vyberu-opalovaciho-kremu-445013\">Opalovac\u00ed kr\u00e9m pro tmavou ple\u0165<\/a>: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed, od textury po fini\u0161.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/tyto-100-ciste-produkty-pece-o-plet-jsou-hitem-proc-o-nich-vsichni-mluvi-429225\">\u201eClean\u201c kosmetika pod lupou<\/a>: co tento slib znamen\u00e1 a pro\u010d tolik l\u00e1k\u00e1.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/viditelne-skvrny-jednoducha-pece-skryty-soudni-zakaz-438437\">Viditeln\u00e9 n\u00e1plasti na pup\u00ednky<\/a>: jednoduch\u00e1 p\u00e9\u010de, nebo nov\u00fd skryt\u00fd tlak na vzhled?<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/proc-uchovavat-vzorky-kosmetiky-prilis-dlouho-to-neni-dobry-napad-444855\">Pro\u010d nehromadit vzorky kosmetiky<\/a>: skladov\u00e1n\u00ed, hygiena a trvanlivost miniatur.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Jak poznat, jestli m\u00e1m suchou, mastnou, nebo sm\u00ed\u0161enou ple\u0165?<\/h3>\n<p>Umyj si obli\u010dej jemn\u00fdm p\u0159\u00edpravkem, nic na n\u011bj nenan\u00e1\u0161ej a za hodinu a\u017e dv\u011b se na n\u011bj pod\u00edvej. Ple\u0165, kter\u00e1 pne nebo se olupuje, je such\u00e1; lesk po cel\u00e9m obli\u010deji ukazuje na mastnou ple\u0165; lesk jen na \u010dele, nose a brad\u011b (v T-z\u00f3n\u011b) znamen\u00e1 sm\u00ed\u0161enou ple\u0165. \u010cast\u00e9 zarudnut\u00ed a p\u00e1len\u00ed prozrazuj\u00ed citlivou ple\u0165, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1rove\u0148 such\u00e1 i mastn\u00e1.<\/p>\n<h3>Pot\u0159ebuje tmav\u00e1 ple\u0165 opalovac\u00ed kr\u00e9m?<\/h3>\n<p>Ano. Melanin poskytuje \u010d\u00e1ste\u010dnou p\u0159irozenou ochranu, ale nezabr\u00e1n\u00ed po\u0161kozen\u00ed UV z\u00e1\u0159en\u00edm ani riziku rakoviny k\u016f\u017ee. Ochrana p\u0159ed sluncem tak\u00e9 br\u00e1n\u00ed vzniku a tmavnut\u00ed pigmentov\u00fdch skvrn, kter\u00e9 jsou na tmav\u0161\u00ed pleti \u010dast\u00e9. Abys p\u0159ede\u0161la b\u00edl\u00e9mu filmu, kter\u00fd zanech\u00e1vaj\u00ed n\u011bkter\u00e9 miner\u00e1ln\u00ed filtry, vyb\u00edrej tekut\u00e9, pr\u016fhledn\u00e9 nebo t\u00f3novan\u00e9 textury.<\/p>\n<h3>Co znamen\u00e1 \u201eclean\u201c na kosmetice?<\/h3>\n<p>V\u00fdraz \u201eclean\u201c nem\u00e1 \u017e\u00e1dnou pr\u00e1vn\u00ed definici: ka\u017ed\u00e1 zna\u010dka j\u00edm ozna\u010duje slo\u017eky, kter\u00e9 se sama rozhodla vynechat. V Evropsk\u00e9 unii p\u0159itom v\u0161echny kosmetick\u00e9 p\u0159\u00edpravky podl\u00e9haj\u00ed na\u0159\u00edzen\u00ed, kter\u00e9 obsahuje seznamy zak\u00e1zan\u00fdch a omezen\u00fdch l\u00e1tek. Pokud hled\u00e1\u0161 ov\u011b\u0159iteln\u00fd z\u00e1vazek, sleduj sp\u00ed\u0161 certifikace, nap\u0159\u00edklad COSMOS Organic, a seznam slo\u017eek (INCI).<\/p>\n<h3>Je kyselina hyaluronov\u00e1 jen pro zralou ple\u0165?<\/h3>\n<p>Ne. Kyselina hyaluronov\u00e1 je hydrata\u010dn\u00ed l\u00e1tka, kter\u00e1 zadr\u017euje vodu v povrchov\u00fdch vrstv\u00e1ch poko\u017eky, tak\u017ee se hod\u00ed pro v\u0161echny typy pleti, v\u010detn\u011b mastn\u00e9 dehydrovan\u00e9. Zlep\u0161uje pohodl\u00ed a pru\u017enost, ale vr\u00e1sk\u00e1m nezabr\u00e1n\u00ed. Nejl\u00e9pe funguje na lehce vlhk\u00e9 pleti, pod kr\u00e9mem.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? Prohl\u00e9dni si celou rubriku <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\">Kr\u00e1sa<\/a>, na\u0161e rady k <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/coiffure\">p\u00e9\u010di o vlasy<\/a> a snadn\u00e9 <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\">beauty tipy a triky<\/a>.<\/p>","parent":6141,"count":484,"filter":"raw","cat_ID":89445,"category_count":484,"category_description":"<p>Rubrika P\u00e9\u010de magaz\u00ednu The Body Optimist ti pom\u016f\u017ee sestavit jednoduchou rutinu pro obli\u010dej i t\u011blo, porozum\u011bt slo\u017een\u00ed kosmetiky a chr\u00e1nit se p\u0159ed sluncem, a\u0165 m\u00e1\u0161 jak\u00fdkoli odst\u00edn pleti. Such\u00e1, mastn\u00e1, sm\u00ed\u0161en\u00e1, citliv\u00e1 nebo zral\u00e1 ple\u0165: mluv\u00edme o pohodl\u00ed, zdrav\u00ed poko\u017eky a informovan\u00fdch volb\u00e1ch, ne o boji se st\u00e1rnut\u00edm.<\/p>\n<h2>Co najde\u0161 v rubrice P\u00e9\u010de<\/h2>\n<ul>\n<li><strong>P\u00e9\u010de o obli\u010dej<\/strong>: \u010di\u0161t\u011bn\u00ed, hydratace a ochrana podle typu pleti, v\u010detn\u011b rad, jak <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\/jaky-krem-na-oblicej-bych-si-mela-vybrat-podle-typu-pleti-446512\">vybrat ple\u0165ov\u00fd kr\u00e9m podle typu pleti<\/a>.<\/li>\n<li><strong>Slo\u017eky a \u00fa\u010dinn\u00e9 l\u00e1tky<\/strong>: kyselina hyaluronov\u00e1, niacinamid, retinol, exfolia\u010dn\u00ed kyseliny, ceramidy i j\u00edly, vysv\u011btlen\u00e9 srozumiteln\u011b.<\/li>\n<li><strong>Ochrana p\u0159ed sluncem<\/strong>: SPF, textura a nan\u00e1\u0161en\u00ed pro sv\u011btlou i tmavou ple\u0165, a\u017e po to, <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/nebo-domaci-opalovaci-krem-z-obchodu-jednoducha-rada-od-lekare-443199\">kde doma skladovat opalovac\u00ed kr\u00e9m<\/a>.<\/li>\n<li><strong>P\u00e9\u010de o t\u011blo<\/strong>: such\u00e1 k\u016f\u017ee, strie, od\u00edr\u00e1n\u00ed a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\/tato-chyba-ve-sprse-vam-muze-poskodit-pokozku-428383\">chyba ve spr\u0161e, kter\u00e1 m\u016f\u017ee poko\u017ece u\u0161kodit<\/a>, bez tabu.<\/li>\n<li><strong>Rty a ruce<\/strong>: balz\u00e1my a zklid\u0148uj\u00edc\u00ed p\u00e9\u010de na popraskanou poko\u017eku a <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/udajny-akt-hydratace-ve-skutecnosti-rty-oslabuje-432300\">\u201ehydrata\u010dn\u00ed\u201c zlozvyk, kter\u00fd rty ve skute\u010dnosti oslabuje<\/a>.<\/li>\n<li><strong>Bez m\u00fdt\u016f<\/strong>: bio certifikace, sliby \u201eclean\u201c kosmetiky, aplikace hodnot\u00edc\u00ed slo\u017een\u00ed a kosmetick\u00fd marketing.<\/li>\n<\/ul>\n<h2>Jak sestavit jednoduchou rutinu p\u00e9\u010de o ple\u0165?<\/h2>\n<p>\u00da\u010dinn\u00e1 rutina se vejde do t\u0159\u00ed krok\u016f: \u010distit, hydratovat, chr\u00e1nit. R\u00e1no jemn\u00fd \u010distic\u00ed p\u0159\u00edpravek (nebo jen opl\u00e1chnut\u00ed, pokud m\u00e1\u0161 suchou ple\u0165), vhodn\u00fd hydrata\u010dn\u00ed kr\u00e9m a potom ochrana p\u0159ed sluncem. Ve\u010der odl\u00ed\u010den\u00ed, kter\u00e9 odstran\u00ed opalovac\u00ed kr\u00e9m i ne\u010distoty, a pak kr\u00e9m. Textury vyb\u00edrej podle pleti: bohat\u00e9, s ceramidy nebo m\u00e1slem, pro suchou ple\u0165; lehk\u00e9 a nekomedogenn\u00ed pro mastnou; s kr\u00e1tk\u00fdm slo\u017een\u00edm a bez parfemace pro citlivou. Pokud chce\u0161 p\u0159idat \u00fa\u010dinnou l\u00e1tku (retinol, kyselinu glykolovou, vitamin C), za\u0159azuj v\u017edy jen jednu, vyzkou\u0161ej ji na mal\u00e9 plo\u0161e a dej pleti n\u011bkolik t\u00fddn\u016f, ne\u017e ji za\u010dne\u0161 hodnotit. Retinol a exfolia\u010dn\u00ed kyseliny pat\u0159\u00ed sp\u00ed\u0161 do ve\u010dern\u00ed rutiny.<\/p>\n<h2>N\u00e1\u0161 p\u0159\u00edstup<\/h2>\n<p>Mluv\u00edme o pleti, ne o \u201evad\u00e1ch\u201c: vr\u00e1sky, strie, viditeln\u00e9 p\u00f3ry nebo celulitida pat\u0159\u00ed k \u017eivotu poko\u017eky a \u017e\u00e1dn\u00fd kr\u00e9m je nevyma\u017ee. Vysv\u011btlujeme, co v\u00fdrobky skute\u010dn\u011b dok\u00e1\u017eou, nad r\u00e1mec marketingov\u00fdch slib\u016f, a p\u0159ipom\u00edn\u00e1me, \u017ee p\u0159etrv\u00e1vaj\u00edc\u00ed ko\u017en\u00ed probl\u00e9m pat\u0159\u00ed k dermatologovi, ne k dal\u0161\u00edmu kel\u00edmku.<\/p>\n<h2>\u010cl\u00e1nky, kter\u00fdmi za\u010d\u00edt<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/tmava-plet-kriteria-na-kterych-skutecne-zalezi-pri-vyberu-opalovaciho-kremu-445013\">Opalovac\u00ed kr\u00e9m pro tmavou ple\u0165<\/a>: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed, od textury po fini\u0161.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/tyto-100-ciste-produkty-pece-o-plet-jsou-hitem-proc-o-nich-vsichni-mluvi-429225\">\u201eClean\u201c kosmetika pod lupou<\/a>: co tento slib znamen\u00e1 a pro\u010d tolik l\u00e1k\u00e1.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/viditelne-skvrny-jednoducha-pece-skryty-soudni-zakaz-438437\">Viditeln\u00e9 n\u00e1plasti na pup\u00ednky<\/a>: jednoduch\u00e1 p\u00e9\u010de, nebo nov\u00fd skryt\u00fd tlak na vzhled?<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/soins\/proc-uchovavat-vzorky-kosmetiky-prilis-dlouho-to-neni-dobry-napad-444855\">Pro\u010d nehromadit vzorky kosmetiky<\/a>: skladov\u00e1n\u00ed, hygiena a trvanlivost miniatur.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Jak poznat, jestli m\u00e1m suchou, mastnou, nebo sm\u00ed\u0161enou ple\u0165?<\/h3>\n<p>Umyj si obli\u010dej jemn\u00fdm p\u0159\u00edpravkem, nic na n\u011bj nenan\u00e1\u0161ej a za hodinu a\u017e dv\u011b se na n\u011bj pod\u00edvej. Ple\u0165, kter\u00e1 pne nebo se olupuje, je such\u00e1; lesk po cel\u00e9m obli\u010deji ukazuje na mastnou ple\u0165; lesk jen na \u010dele, nose a brad\u011b (v T-z\u00f3n\u011b) znamen\u00e1 sm\u00ed\u0161enou ple\u0165. \u010cast\u00e9 zarudnut\u00ed a p\u00e1len\u00ed prozrazuj\u00ed citlivou ple\u0165, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1rove\u0148 such\u00e1 i mastn\u00e1.<\/p>\n<h3>Pot\u0159ebuje tmav\u00e1 ple\u0165 opalovac\u00ed kr\u00e9m?<\/h3>\n<p>Ano. Melanin poskytuje \u010d\u00e1ste\u010dnou p\u0159irozenou ochranu, ale nezabr\u00e1n\u00ed po\u0161kozen\u00ed UV z\u00e1\u0159en\u00edm ani riziku rakoviny k\u016f\u017ee. Ochrana p\u0159ed sluncem tak\u00e9 br\u00e1n\u00ed vzniku a tmavnut\u00ed pigmentov\u00fdch skvrn, kter\u00e9 jsou na tmav\u0161\u00ed pleti \u010dast\u00e9. Abys p\u0159ede\u0161la b\u00edl\u00e9mu filmu, kter\u00fd zanech\u00e1vaj\u00ed n\u011bkter\u00e9 miner\u00e1ln\u00ed filtry, vyb\u00edrej tekut\u00e9, pr\u016fhledn\u00e9 nebo t\u00f3novan\u00e9 textury.<\/p>\n<h3>Co znamen\u00e1 \u201eclean\u201c na kosmetice?<\/h3>\n<p>V\u00fdraz \u201eclean\u201c nem\u00e1 \u017e\u00e1dnou pr\u00e1vn\u00ed definici: ka\u017ed\u00e1 zna\u010dka j\u00edm ozna\u010duje slo\u017eky, kter\u00e9 se sama rozhodla vynechat. V Evropsk\u00e9 unii p\u0159itom v\u0161echny kosmetick\u00e9 p\u0159\u00edpravky podl\u00e9haj\u00ed na\u0159\u00edzen\u00ed, kter\u00e9 obsahuje seznamy zak\u00e1zan\u00fdch a omezen\u00fdch l\u00e1tek. Pokud hled\u00e1\u0161 ov\u011b\u0159iteln\u00fd z\u00e1vazek, sleduj sp\u00ed\u0161 certifikace, nap\u0159\u00edklad COSMOS Organic, a seznam slo\u017eek (INCI).<\/p>\n<h3>Je kyselina hyaluronov\u00e1 jen pro zralou ple\u0165?<\/h3>\n<p>Ne. Kyselina hyaluronov\u00e1 je hydrata\u010dn\u00ed l\u00e1tka, kter\u00e1 zadr\u017euje vodu v povrchov\u00fdch vrstv\u00e1ch poko\u017eky, tak\u017ee se hod\u00ed pro v\u0161echny typy pleti, v\u010detn\u011b mastn\u00e9 dehydrovan\u00e9. Zlep\u0161uje pohodl\u00ed a pru\u017enost, ale vr\u00e1sk\u00e1m nezabr\u00e1n\u00ed. Nejl\u00e9pe funguje na lehce vlhk\u00e9 pleti, pod kr\u00e9mem.<\/p>\n<p>Chce\u0161 j\u00edt d\u00e1l? Prohl\u00e9dni si celou rubriku <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\">Kr\u00e1sa<\/a>, na\u0161e rady k <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/coiffure\">p\u00e9\u010di o vlasy<\/a> a snadn\u00e9 <a href=\"https:\/\/www.ma-grande-taille.com\/cs\/beaute\/conseils-astuces\">beauty tipy a triky<\/a>.<\/p>","cat_name":"P\u00e9\u010de","category_nicename":"soins","category_parent":6141}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/444677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/users\/8395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/comments?post=444677"}],"version-history":[{"count":4,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/444677\/revisions"}],"predecessor-version":[{"id":446432,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/posts\/444677\/revisions\/446432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media\/444686"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/media?parent=444677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/categories?post=444677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/cs\/wp-json\/wp\/v2\/tags?post=444677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}