Tucked away in jeans or relegated to the shadows of dresses, buttocks don't receive the same pampering as the face, which is meticulously cared for. Often overlooked by the skincare industry, they nonetheless crave tenderness and milky rituals. And luckily, this part of the body, which we display on the warm sand and reveal to a select few in private, now has its own dedicated routine. It's the art of "booty care."<\/p>\n
Subjected to grueling exercises called "squats," strained by daily strides, crammed into often uncomfortable office chairs, confined in ill-fitting jeans\u2026 our buttocks may be hidden behind our backs and locked away beneath fabric, but they provide invaluable support. Yet, we regularly forget to thank them. The only creams they receive either reek of monoi oil or bear barbaric claims like "anti-cellulite."<\/p>\n
The buttocks are at the heart of every workout routine and the worst societal pressures, yet they don't experience the gentleness of moisturizing creams or the joys of soothing masks. Since buttocks aren't meant to be "looked at," they're readily neglected. This part of the body, criticized more than cherished, is more robust than others, but that doesn't prevent skin problems. "The skin on the buttocks is thicker than facial skin, but it's subject to a lot of friction and moisture. It can therefore suffer from dryness, small pimples, or even keratosis pilaris,"<\/em> explains dermatologist Kenneth Howe in Refinery29<\/a> .<\/p>\n To fill this gap in the market and pamper these often-overlooked buttocks, brands have ventured into this erogenous zone, frequently caressed by other hands, but never by our own. They've created complete skincare ranges that rival those designed for our faces. The posterior now holds a prominent place in our skincare routines. With "booty care," our derri\u00e8res are finally experiencing true love.<\/p>\n Until now, the booming skincare market offered only guilt-inducing creams designed to firm the skin on the buttocks, smooth cellulite, or fade stretch marks<\/a> . Nothing very appealing for our behinds, which crave well-being and recognition. Since the advent of "targeted" skincare, we're finally looking beyond that area. They now have a whole range of products at their disposal to shine discreetly.<\/p>\n From complex serum formulas to delightful exfoliants and restorative masks, buttocks are experiencing unprecedented comfort. Driven by the "booty care" trend, we're treating our behinds like our faces: with care and attention. Even Jennifer Lopez is championing our silky-smooth derriere, leading this liberating movement. A natural choice for someone who uses her hips as a dance instrument. The French brand Nid\u00e9co, known for bringing its community's ideas to life, also offers a treatment called "butt time"<\/a> based on brown algae and lactic acid.<\/p>\n While dermatologists caution against the marketing ploys of "booty care" and urge moderation in cosmetics, this new body care practice is an act of self-love. Certainly, brands have succeeded in building their reputation with "booty care" and creating yet another need, but it's not just about making money. "Booty care" repairs much more than just skin squashed against subway seats and compressed under the seams of jeans. It also has a soothing effect on insecurities.<\/p>\n Obviously, the presentation is heavily marketing-driven, but the underlying message is quite positive. Applying moisturizers to this part of the body, so often criticized, is an act of self-respect and a way to reclaim this area dominated by societal pressures<\/a> . We're not correcting the appearance of our skin, but rather our self-esteem.<\/p>\n With the not-so-ephemeral trend of "booty care," we whisper silent "I love myself"s with every application of cream. Our buttocks, regularly pressured to conform to a Kardashian-esque mold, are pampered without ulterior motives or pressure.<\/p>\n","protected":false},"excerpt":{"rendered":"Tucked away in jeans or relegated to the shadows of dresses, buttocks don't receive the same pampering as...","protected":false},"author":8340,"featured_media":431255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":true,"footnotes":""},"categories":[6140],"tags":[],"class_list":["post-429363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bodypositive"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/12\/booty-care-aimer-corps-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/12\/booty-care-aimer-corps-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/12\/booty-care-aimer-corps.jpg","author":{"name":"\u00c9milie Laurent","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2023\/11\/cropped-2f5d8c00d5d5c27f8ce4d9b3f9015467-96x96.png"},"categories":[{"term_id":6140,"name":"Body positive","slug":"bodypositive","term_group":0,"term_taxonomy_id":6312,"taxonomy":"category","description":" The Body positive section of The Body Optimist celebrates every body: plus-size or slim, young or older, disabled, marked by stretch marks, scars or illness. Portraits, personal stories and explainers question beauty standards to help you feel more at peace with your appearance, with no pressure to lose weight or to love yourself no matter what.<\/p>\n Body positivity is a movement built on the idea that every body deserves respect and representation, regardless of size, skin color, age, gender or disability. Its roots lie in the fat acceptance movement, which emerged in the United States in the late 1960s to fight weight discrimination. The term later took off on social media, at the risk of being co-opted by brands and refocused on bodies close to the norm. Going back to its activist origins is a reminder that it\u2019s not only about \u201cloving yourself\u201d but also about fighting fatphobia.<\/p>\n Body neutrality takes appearance out of the spotlight: instead of striving to love your body, you respect it for what it lets you do, such as walking, dancing or resting. It suits people for whom the pressure to \u201clove yourself\u201d adds stress, or whose relationship with their body has been shaped by illness or an eating disorder. The two approaches aren\u2019t opposites. On tough days, a few habits help: unfollow accounts that make you feel guilty, wear clothes that fit the body you have today, and thank your body for something it did rather than judging how it looks. Here\u2019s why body neutrality appeals to more and more women<\/a>.<\/p>\n Accepting all bodies has been at the heart of our editorial line since our beginnings in plus-size fashion. We show bodies that are rarely seen without reducing them to a \u201cbefore and after\u201d or a heroic feat, and we reject any message that equates health with thinness. Our portraits let people speak for themselves, and never describe anyone as a \u201cflaw to fix.\u201d<\/p>\n No. The movement challenges the idea that thinness proves good health and that fat people deserve less respect or care. It calls for health care free of weight stigma and aligns with the Health at Every Size (HAES) approach, which focuses on habits rather than the number on the scale.<\/p>\n No. Self-acceptance doesn\u2019t demand constant love: it means every body, including yours, deserves respect, even on days when you don\u2019t like it much. Body neutrality offers a gentler path for those days, focused on what your body does rather than how it looks.<\/p>\n \u201cBopo\u201d is short for body positive or body positivity. It\u2019s widely used on social media, especially as a hashtag, to share unretouched photos and messages of self-acceptance. By extension, it also refers to the content and creators who champion body diversity.<\/p>\n Keep exploring: all our psychology topics<\/a>, family life in Parenting<\/a>, and body diversity on the runway in Inclusive modeling<\/a>.<\/p>","parent":6138,"count":680,"filter":"raw","cat_ID":6140,"category_count":680,"category_description":" The Body positive section of The Body Optimist celebrates every body: plus-size or slim, young or older, disabled, marked by stretch marks, scars or illness. Portraits, personal stories and explainers question beauty standards to help you feel more at peace with your appearance, with no pressure to lose weight or to love yourself no matter what.<\/p>\n Body positivity is a movement built on the idea that every body deserves respect and representation, regardless of size, skin color, age, gender or disability. Its roots lie in the fat acceptance movement, which emerged in the United States in the late 1960s to fight weight discrimination. The term later took off on social media, at the risk of being co-opted by brands and refocused on bodies close to the norm. Going back to its activist origins is a reminder that it\u2019s not only about \u201cloving yourself\u201d but also about fighting fatphobia.<\/p>\n Body neutrality takes appearance out of the spotlight: instead of striving to love your body, you respect it for what it lets you do, such as walking, dancing or resting. It suits people for whom the pressure to \u201clove yourself\u201d adds stress, or whose relationship with their body has been shaped by illness or an eating disorder. The two approaches aren\u2019t opposites. On tough days, a few habits help: unfollow accounts that make you feel guilty, wear clothes that fit the body you have today, and thank your body for something it did rather than judging how it looks. Here\u2019s why body neutrality appeals to more and more women<\/a>.<\/p>\n Accepting all bodies has been at the heart of our editorial line since our beginnings in plus-size fashion. We show bodies that are rarely seen without reducing them to a \u201cbefore and after\u201d or a heroic feat, and we reject any message that equates health with thinness. Our portraits let people speak for themselves, and never describe anyone as a \u201cflaw to fix.\u201d<\/p>\n No. The movement challenges the idea that thinness proves good health and that fat people deserve less respect or care. It calls for health care free of weight stigma and aligns with the Health at Every Size (HAES) approach, which focuses on habits rather than the number on the scale.<\/p>\n No. Self-acceptance doesn\u2019t demand constant love: it means every body, including yours, deserves respect, even on days when you don\u2019t like it much. Body neutrality offers a gentler path for those days, focused on what your body does rather than how it looks.<\/p>\n \u201cBopo\u201d is short for body positive or body positivity. It\u2019s widely used on social media, especially as a hashtag, to share unretouched photos and messages of self-acceptance. By extension, it also refers to the content and creators who champion body diversity.<\/p>\n Keep exploring: all our psychology topics<\/a>, family life in Parenting<\/a>, and body diversity on the runway in Inclusive modeling<\/a>.<\/p>","cat_name":"Body positive","category_nicename":"bodypositive","category_parent":6138}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/429363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=429363"}],"version-history":[{"count":5,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/429363\/revisions"}],"predecessor-version":[{"id":431257,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/429363\/revisions\/431257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/431255"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=429363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=429363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=429363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} "Niche" care for a pampered posterior<\/h2>\n
"Booty care", a silent declaration of love<\/h2>\n
What you\u2019ll find in the Body positive section<\/h2>\n
\n
What is body positivity and where does it come from?<\/h2>\n
Body positivity vs. body neutrality: what\u2019s the difference?<\/h2>\n
Our commitment<\/h2>\n
Where to start<\/h2>\n
\n
Frequently asked questions<\/h2>\n
Does accepting your body mean neglecting your health?<\/h3>\n
Do you have to love your body every day?<\/h3>\n
What does \u201cbopo\u201d mean?<\/h3>\n
What you\u2019ll find in the Body positive section<\/h2>\n
\n
What is body positivity and where does it come from?<\/h2>\n
Body positivity vs. body neutrality: what\u2019s the difference?<\/h2>\n
Our commitment<\/h2>\n
Where to start<\/h2>\n
\n
Frequently asked questions<\/h2>\n
Does accepting your body mean neglecting your health?<\/h3>\n
Do you have to love your body every day?<\/h3>\n
What does \u201cbopo\u201d mean?<\/h3>\n