{"id":434550,"date":"2026-02-11T14:48:38","date_gmt":"2026-02-11T13:48:38","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=434550"},"modified":"2026-02-11T14:48:38","modified_gmt":"2026-02-11T13:48:38","slug":"show-bad-bunny-super-bowl-effet-inattendu","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/culture\/show-bad-bunny-super-bowl-unexpected-effect-434550","title":{"rendered":"Bad Bunny&#39;s Super Bowl performance had an unexpected effect\u2026 even reaching the sewers of New York"},"content":{"rendered":"<p>Puerto Rican rapper and singer Bad Bunny&#39;s performance at the Super Bowl LX halftime show was watched by a massive audience, but it also had a very real impact in New York City. During the minutes the artist was on stage, daily life literally came to a standstill \u2013 until the city suddenly sprang back to life as soon as the show ended.<\/p>\n<h2> A dramatic drop in water consumption<\/h2>\n<p> According to data published by New York City Water (NYC Water), water consumption dropped significantly during Bad Bunny&#39;s show. In the city&#39;s five major boroughs\u2014Manhattan, Brooklyn, Queens, the Bronx, and Staten Island\u2014domestic water usage plummeted, indicating that millions of people remained seated, glued to their screens.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"> NYC saw a significant reduction in water usage throughout the five boroughs during the Super Bowl&#39;s <a href=\"https:\/\/twitter.com\/hashtag\/BadBunny?src=hash&ref_src=twsrc%5Etfw\">#BadBunny<\/a> halftime show yesterday, but in the 15 minutes right after the show ended, there was a spike in usage equivalent to 761,719 toilets flushing across town. <a href=\"https:\/\/twitter.com\/hashtag\/SBLX?src=hash&ref_src=twsrc%5Etfw\">#SBLX<\/a><\/p>\n<p> \u2014 NYC Water (@NYCWater) <a href=\"https:\/\/twitter.com\/NYCWater\/status\/2020982316357603342?ref_src=twsrc%5Etfw\">February 9, 2026<\/a> <\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2> The phenomenon of &quot;superflush&quot; in the spotlight<\/h2>\n<p> At the end of Bad Bunny&#39;s performance (featuring Lady Gaga), the city experienced a sudden surge in activity: in the following 15 minutes, NYC Water recorded a dramatic increase in water demand, equivalent to nearly 762,000 toilet flushes almost simultaneously. This type of spike, dubbed a &quot;superflush,&quot; has been observed for decades during major televised events, from the Super Bowl to the Olympics, when millions of people suddenly resume their normal routines.<\/p>\n<h2> A synchronization that says a lot about collective attention<\/h2>\n<p> This phenomenon poses no danger to the sewer system, which is designed to absorb these extreme variations. It does, however, strikingly illustrate the synchronization of behavior in an entire megacity. While Bad Bunny captured the city&#39;s attention, daily routines were put on hold; as soon as the show ended, everyone returned to their activities simultaneously.<\/p>\n<h2> An impact beyond the pipes<\/h2>\n<p> The performance&#39;s impact wasn&#39;t limited to water meters. Streaming platforms saw spikes in viewership within minutes of halftime, a sign that Bad Bunny&#39;s show (featuring Lady Gaga) generated immediate and intense interest far beyond the stadium where it took place. With over 135 million viewers worldwide, this halftime show broke audience records, contributing to this unique cultural and behavioral phenomenon.<\/p>\n<p>Ultimately, Bad Bunny&#39;s show (with Lady Gaga) at Super Bowl LX was not just a landmark musical moment: it also served as a social revealer, showing how a cultural event can synchronize the behaviors of an entire metropolis - down to the humblest of daily gestures.<\/p>\n","protected":false},"excerpt":{"rendered":"Puerto Rican rapper and singer Bad Bunny&#39;s performance at the Super Bowl LX halftime show was watched by...","protected":false},"author":8375,"featured_media":434558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[1062],"tags":[97759],"class_list":["post-434550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture","tag-news"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/02\/Trev-W.-Adams-_-Pexels-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/02\/Trev-W.-Adams-_-Pexels-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/02\/Trev-W.-Adams-_-Pexels.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":1062,"name":"Culture","slug":"culture","term_group":0,"term_taxonomy_id":1156,"taxonomy":"category","description":"<p>The Culture section of The Body Optimist picks and analyzes movies, TV shows, books, music and exhibitions through the lens of representation: which bodies, which women and which identities do we see on screen, on the shelves or on stage? Its recommendations, analysis and behind-the-scenes stories are for anyone who loves entertainment but doesn\u2019t check their critical eye at the door.<\/p>\n<h2>What you\u2019ll find in the Culture section<\/h2>\n<ul>\n<li><strong>Movies and TV<\/strong>: new releases, classics worth rewatching and themed watchlists, from cozy fall movies to romantic comedies.<\/li>\n<li><strong>Books<\/strong>: novels, nonfiction and children\u2019s books, including titles that challenge stereotypes about masculinity.<\/li>\n<li><strong>Music and performance<\/strong>: singers, bands and live shows, and the sexist criticism women artists still face.<\/li>\n<li><strong>Art and exhibitions<\/strong>: photography, painting, heritage and the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/long-attributed-to-men-works-actually-signed-by-women-443815\">works long attributed to men that were actually created by women<\/a>.<\/li>\n<li><strong>Kids\u2019 culture<\/strong>: movies and books for talking about difference, disability or consent from an early age.<\/li>\n<li><strong>Cultural trends<\/strong>: creativity in the age of artificial intelligence, <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/speed-watching-is-a-trend-that-pushes-us-to-consume-accelerated-videos-429319\">\u201cspeed watching\u201d<\/a> and the comfort of rewatching the same shows.<\/li>\n<\/ul>\n<h2>How can you tell if a movie, show or book is truly inclusive?<\/h2>\n<p>An inclusive work doesn\u2019t just add a \u201cdifferent\u201d character: it gives that character a story, desires and a point of view. A few questions help you size up a movie, a series or a novel:<\/p>\n<ul>\n<li>Does it pass the Bechdel test, with at least two women who talk to each other about something other than a man?<\/li>\n<li>Do fat, disabled or LGBTQIA+ characters and characters of color exist beyond that single trait?<\/li>\n<li>Is their body used as a punchline, or filmed with the same care as everyone else\u2019s?<\/li>\n<li>Who wrote, directed or illustrated the work?<\/li>\n<\/ul>\n<p>The concept of the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/female-gaze-regard-redefined-screen-codes-440310\">\u201cfemale gaze\u201d<\/a> also offers a useful framework for analyzing how the camera looks at women.<\/p>\n<h2>Our approach: enjoying culture with eyes wide open<\/h2>\n<p>We love pop culture without ignoring its blind spots. Our picks make room for women writers, directors and artists whose bodies or backgrounds are rarely seen, and our analysis questions how works portray women, fat people and LGBTQIA+ people. A series can be pure fun and still deserve a critical look: the two aren\u2019t mutually exclusive.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>How the artist Sophia Lang makes <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/how-artist-sophia-lang-makes-body-a-major-central-theme-of-art-435706\">fat bodies a central subject of art<\/a>.<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/women-over-60-are-less-represented-in-cinema-than-animals-443362\">women over 60 remain so underrepresented in film<\/a>, according to a study.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/the-bourgeois-gaze-concept-questions-how-the-working-classes-are-represented-437880\">\u201cbourgeois gaze\u201d<\/a>, a concept that questions how working-class people are portrayed on screen.<\/li>\n<li>What lies behind the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/the-success-of-horror-films-among-women-is-a-fascinating-hidden-phenomenon-447101\">popularity of horror movies among women<\/a>.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What is the \u201cfemale gaze\u201d?<\/h3>\n<p>The \u201cfemale gaze\u201d is a way of filming or telling stories that invites the audience to share the experience of female characters instead of presenting them as objects of desire. The idea responds to the \u201cmale gaze,\u201d a concept developed by British film theorist Laura Mulvey to describe cinema built around a male point of view.<\/p>\n<h3>Why does body representation in movies, TV and books matter?<\/h3>\n<p>Movies, TV shows and books help define what we see as beautiful, normal or desirable. Seeing fat, older, disabled or LGBTQIA+ people in fully developed roles, not just as sidekicks, broadens those reference points. Recognizing yourself in a heroine helps you feel legitimate, and diversity on screen helps push back against stereotypes.<\/p>\n<h3>How do you choose inclusive movies and books for kids?<\/h3>\n<p>Look for stories where a diverse range of heroines and heroes take action and make decisions, without roles reserved for one gender. Themed lists on consent, difference or disability make the choice easier. Watching or reading together then opens the conversation: what your child understood, what surprised them, what they would have done in the character\u2019s place.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\">Society<\/a> section extends these reflections on norms and discrimination, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/people\">Celebrities<\/a> section follows the artists who speak out about their bodies and mental health.<\/p>","parent":0,"count":716,"filter":"raw","cat_ID":1062,"category_count":716,"category_description":"<p>The Culture section of The Body Optimist picks and analyzes movies, TV shows, books, music and exhibitions through the lens of representation: which bodies, which women and which identities do we see on screen, on the shelves or on stage? Its recommendations, analysis and behind-the-scenes stories are for anyone who loves entertainment but doesn\u2019t check their critical eye at the door.<\/p>\n<h2>What you\u2019ll find in the Culture section<\/h2>\n<ul>\n<li><strong>Movies and TV<\/strong>: new releases, classics worth rewatching and themed watchlists, from cozy fall movies to romantic comedies.<\/li>\n<li><strong>Books<\/strong>: novels, nonfiction and children\u2019s books, including titles that challenge stereotypes about masculinity.<\/li>\n<li><strong>Music and performance<\/strong>: singers, bands and live shows, and the sexist criticism women artists still face.<\/li>\n<li><strong>Art and exhibitions<\/strong>: photography, painting, heritage and the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/long-attributed-to-men-works-actually-signed-by-women-443815\">works long attributed to men that were actually created by women<\/a>.<\/li>\n<li><strong>Kids\u2019 culture<\/strong>: movies and books for talking about difference, disability or consent from an early age.<\/li>\n<li><strong>Cultural trends<\/strong>: creativity in the age of artificial intelligence, <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/speed-watching-is-a-trend-that-pushes-us-to-consume-accelerated-videos-429319\">\u201cspeed watching\u201d<\/a> and the comfort of rewatching the same shows.<\/li>\n<\/ul>\n<h2>How can you tell if a movie, show or book is truly inclusive?<\/h2>\n<p>An inclusive work doesn\u2019t just add a \u201cdifferent\u201d character: it gives that character a story, desires and a point of view. A few questions help you size up a movie, a series or a novel:<\/p>\n<ul>\n<li>Does it pass the Bechdel test, with at least two women who talk to each other about something other than a man?<\/li>\n<li>Do fat, disabled or LGBTQIA+ characters and characters of color exist beyond that single trait?<\/li>\n<li>Is their body used as a punchline, or filmed with the same care as everyone else\u2019s?<\/li>\n<li>Who wrote, directed or illustrated the work?<\/li>\n<\/ul>\n<p>The concept of the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/female-gaze-regard-redefined-screen-codes-440310\">\u201cfemale gaze\u201d<\/a> also offers a useful framework for analyzing how the camera looks at women.<\/p>\n<h2>Our approach: enjoying culture with eyes wide open<\/h2>\n<p>We love pop culture without ignoring its blind spots. Our picks make room for women writers, directors and artists whose bodies or backgrounds are rarely seen, and our analysis questions how works portray women, fat people and LGBTQIA+ people. A series can be pure fun and still deserve a critical look: the two aren\u2019t mutually exclusive.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>How the artist Sophia Lang makes <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/how-artist-sophia-lang-makes-body-a-major-central-theme-of-art-435706\">fat bodies a central subject of art<\/a>.<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/women-over-60-are-less-represented-in-cinema-than-animals-443362\">women over 60 remain so underrepresented in film<\/a>, according to a study.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/the-bourgeois-gaze-concept-questions-how-the-working-classes-are-represented-437880\">\u201cbourgeois gaze\u201d<\/a>, a concept that questions how working-class people are portrayed on screen.<\/li>\n<li>What lies behind the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\/the-success-of-horror-films-among-women-is-a-fascinating-hidden-phenomenon-447101\">popularity of horror movies among women<\/a>.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What is the \u201cfemale gaze\u201d?<\/h3>\n<p>The \u201cfemale gaze\u201d is a way of filming or telling stories that invites the audience to share the experience of female characters instead of presenting them as objects of desire. The idea responds to the \u201cmale gaze,\u201d a concept developed by British film theorist Laura Mulvey to describe cinema built around a male point of view.<\/p>\n<h3>Why does body representation in movies, TV and books matter?<\/h3>\n<p>Movies, TV shows and books help define what we see as beautiful, normal or desirable. Seeing fat, older, disabled or LGBTQIA+ people in fully developed roles, not just as sidekicks, broadens those reference points. Recognizing yourself in a heroine helps you feel legitimate, and diversity on screen helps push back against stereotypes.<\/p>\n<h3>How do you choose inclusive movies and books for kids?<\/h3>\n<p>Look for stories where a diverse range of heroines and heroes take action and make decisions, without roles reserved for one gender. Themed lists on consent, difference or disability make the choice easier. Watching or reading together then opens the conversation: what your child understood, what surprised them, what they would have done in the character\u2019s place.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\">Society<\/a> section extends these reflections on norms and discrimination, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/people\">Celebrities<\/a> section follows the artists who speak out about their bodies and mental health.<\/p>","cat_name":"Culture","category_nicename":"culture","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/434550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=434550"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/434550\/revisions"}],"predecessor-version":[{"id":434568,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/434550\/revisions\/434568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/434558"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=434550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=434550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=434550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}