{"id":436332,"date":"2026-03-21T22:48:04","date_gmt":"2026-03-21T21:48:04","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=436332"},"modified":"2026-03-21T22:47:57","modified_gmt":"2026-03-21T21:47:57","slug":"pourquoi-enseignes-petits-prix-poussent-depenser-plus-que-prevu","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/societe\/why-do-low-priced-retailers-encourage-people-to-spend-more-than-planned-436332","title":{"rendered":"Why low-priced stores encourage you to spend more than you planned"},"content":{"rendered":"<p>We go there for one specific item and leave with our arms full of trinkets, mugs, and candles. In discount stores, modern-day Aladdin&#39;s caves, we fill our bags at every turn. It&#39;s impossible to stick to the list we carefully wrote. And it&#39;s not compulsive buying, just a psychological &quot;trap&quot; set by budget retailers.<\/p>\n<h2> A well-honed psychological strategy<\/h2>\n<p> It&#39;s a joyful jumble where bicycle pumps rub shoulders with household cleaning products, craft supplies, and garden furniture. When you step inside a discount store, you rediscover your inner child and raid the shelves one by one. You find yourself suddenly finding a use for those colorful stamps and justifying the presence of a chocolate fountain at the bottom of your bag. As a result, your bag is filled with &quot;just in case&quot; and &quot;it might come in handy&quot; items.<\/p>\n<p>It has to be said that the prices are so attractive that it&#39;s hard to remain indifferent. All the trinkets beckon to us, silently whispering, &quot;Buy me.&quot; Instead of thinking straight, we give in to temptation. And our bag, which looks almost like a shopping cart, makes absolutely no sense. Inside, we find an LED garden tree, fabric softener, a bicycle pump, and a keychain maker. We leave this organized mess with the feeling that we&#39;ve snagged some &quot;bargains.&quot; Rest assured, we&#39;re not dealing with hoarding disorder, just psychological manipulation.<\/p>\n<p>In traditional stores, our brains take over and warn us to be cautious. We compare prices, assess the necessity of the item, and sometimes end up putting it back. It&#39;s precisely this rational filter that discount stores manage to bypass. Very low prices play a key role in this mechanism. When an item costs only a few euros, our brains immediately lower our alert level. The expense seems minimal, almost insignificant. We no longer think in terms of real usefulness but in terms of opportunity: why pass it up?<\/p>\n<h2> Create frustration to rush the purchase<\/h2>\n<p> Another stroke of genius from discount stores? Regularly changing their stock to create a sense of urgency and push us to &quot;jump on the opportunity.&quot; It&#39;s a kind of invisible pressure tactic. The same is true for online shops, which create the illusion of stock shortages with messages saying &quot;only two items left.&quot;<\/p>\n<p>In discount stores, everything is designed to create a sense of urgency. Unlike traditional supermarkets where products remain on the shelves for months, discount stores often operate with limited stock. As a result, we get the impression that the item that catches our eye today could disappear tomorrow. This manufactured scarcity triggers a very human reflex: the fear of missing out on a good deal.<\/p>\n<p>Even if we hadn&#39;t planned <a href=\"https:\/\/www.ma-grande-taille.com\/societe\/maitriser-budget-astuce-enveloppes-budgetaires-benefique-avis-319327\" target=\"_blank\" rel=\"noopener\">on buying<\/a> that decorative tray or portable label maker, we suddenly think it would be a shame not to take advantage of it &quot;while it&#39;s still available.&quot; This slight psychological tension pushes us to act quickly, before we&#39;ve even really considered the product&#39;s usefulness.<\/p>\n<p>Marketing specialists call this FOMO (Fear Of Missing Out). In a discount store, this mechanism is in full swing. Collections change frequently, products appear and disappear, and you end up buying in anticipation\u2026 just in case.<\/p>\n<h2> A false impression of control<\/h2>\n<p> Discount stores are a bit like toy stores for children: they feel like paradise. And there, you no longer need to throw a tantrum or put on your best act to turn your desires into reality. You&#39;re free to do as you please with your money. You can buy a cotton candy machine or a bubble gun just for fun. No one will be there to lecture you.<\/p>\n<p>We trade our money for trinkets like we do in &quot;Animal Crossing&quot; with our bells. When an item costs two, three, or five euros, our brain automatically categorizes it as an &quot;unimportant&quot; <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/the-no-spend-challenge-is-a-popular-challenge-that-encourages-people-to-take-control-of-their-spending-434455\" target=\"_blank\" rel=\"noopener\">expense<\/a> . A candle for 2 euros? Why not. A small picture frame for 3 euros? Okay. A storage box for 4 euros? We&#39;ll take that too. Taken individually, these purchases seem harmless. Except that when added up at the checkout, they tell a completely different story.<\/p>\n<p>However, in the end, there is a certain personal satisfaction: that of having had decision-making power. <em>&quot;We become masters of a tiny part of the universe every time we exchange money for an object, which brings us a feeling of security and stability in a world where so much uncertainty reigns,&quot;<\/em> explains Lawrence R. Samuel, PhD in philosophy, in the pages of <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/future-trends\/202204\/why-do-we-buy-things-we-don-t-need\" target=\"_blank\" rel=\"noopener\">Psychology Today<\/a> .<\/p>\n<p>Little by little, grocery shopping transforms into a treasure hunt. We search, we observe, we compare, and each find brings a small satisfaction. This feeling of &quot;finding a good deal&quot; activates the reward circuit in our brain, the one that releases dopamine, the pleasure hormone.<\/p>\n","protected":false},"excerpt":{"rendered":"We go there for one specific item and leave with our arms full of trinkets, mugs, and candles....","protected":false},"author":8340,"featured_media":436335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[5678],"tags":[],"class_list":["post-436332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-societe"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/acheter-magasins-discount-psychologie-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/acheter-magasins-discount-psychologie-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/03\/acheter-magasins-discount-psychologie.jpg","author":{"name":"\u00c9milie Laurent","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2023\/11\/cropped-2f5d8c00d5d5c27f8ce4d9b3f9015467-96x96.png"},"categories":[{"term_id":5678,"name":"Society","slug":"societe","term_group":0,"term_taxonomy_id":5846,"taxonomy":"category","description":"<p>The Society section of The Body Optimist unpacks the debates that shape women\u2019s lives: equality, discrimination, beauty standards, social ties and the place of bodies in public space. Its analysis, first-person stories and practical advice are for anyone who wants to understand the pressures of everyday life and push back, with an inclusive, body-positive and judgment-free perspective.<\/p>\n<h2>What you\u2019ll find in the Society section<\/h2>\n<ul>\n<li><strong>Feminism<\/strong>: everyday sexism, gender-based violence, work, the domestic load and women\u2019s rights around the world, all gathered in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/feminisme\">Feminism<\/a> section.<\/li>\n<li><strong>Fatphobia<\/strong>: discrimination against fat people at work, at the doctor\u2019s office and in the media, and ways to stand up to it, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\">Fatphobia<\/a> section.<\/li>\n<li><strong>LGBTQIA+<\/strong>: sexual orientation, gender identity, coming out and the fight against homophobia and transphobia, explained in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/lgbtqia\">LGBTQIA+<\/a> section.<\/li>\n<li><strong>Beauty standards<\/strong>: where physical ideals come from, how they vary across countries and eras, and what they cost women.<\/li>\n<li><strong>Relationships and social ties<\/strong>: friendship, loneliness, bonds between generations and new ways of living together.<\/li>\n<li><strong>Women who break stereotypes<\/strong>: women making their mark in mechanics, science, sports or on stage, like the physicist <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/sabrina-gonzalez-pasterski-a-young-physicist-could-revolutionize-science-432830\">Sabrina Gonzalez Pasterski<\/a>, in fields where few expected them.<\/li>\n<\/ul>\n<h2>Why are beauty standards a social issue?<\/h2>\n<p>Beauty standards are a social issue because they are neither natural nor universal: they shift from one country to another and from one era to the next, as our article on <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/heres-how-beauty-standards-change-in-different-countries-429750\">how beauty standards differ around the world<\/a> shows. Yet these ideals of thinness, youth and flawless skin have very real effects: comments starting in childhood, pressure to watch your weight, unequal treatment at work and in health care, online harassment. Recognizing that a norm is constructed helps you take a step back, spot the messages designed to make you feel guilty and choose what you want to keep. That is the common thread of this section: connecting individual experiences to the collective mechanisms that produce them.<\/p>\n<h2>What can you do about discrimination or online harassment?<\/h2>\n<p>If you experience discrimination or online harassment, the first step is to keep evidence, then to turn to the right people, who will depend on the country you live in:<\/p>\n<ul>\n<li>Save screenshots, messages, dates and the names of any witnesses.<\/li>\n<li>For discrimination in hiring, housing or access to a service, contact the equality or human rights agency in your country, a union or a lawyer.<\/li>\n<li>For illegal content online, report it to the platform and to the authorities in your country.<\/li>\n<li>If you have been threatened or targeted by a crime, you can file a report with the police.<\/li>\n<\/ul>\n<h2>Our approach: connecting the personal and the collective<\/h2>\n<p>Born from a plus-size fashion site, our magazine looks at social issues through the lens of the body and representation. We give a voice to the people most affected, we explain the words before debating them (sexism, fatphobia, trans identity, consent) and we favor practical ways forward over outrage alone. Our articles start from everyday experiences to shed light on broader patterns, without moralizing or pitting women against each other.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\/fatphobic-remarks-surely-said-without-knowing-430954\">fatphobic phrases many people say without realizing it<\/a>, and what they really imply.<\/li>\n<li>A look at <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/would-you-be-considered-the-norm-elsewhere-here-are-average-sizes-and-weights-in-the-world-429930\">average heights and weights around the world<\/a>, a useful reminder that \u201cnormal\u201d depends on where you live.<\/li>\n<li>What to do when <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/what-to-do-when-a-colleague-appropriates-an-idea-at-work-447182\">a coworker takes credit for your idea<\/a> at work.<\/li>\n<li>How to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/how-to-set-boundaries-in-the-face-of-unsolicited-advances-at-work-447161\">set boundaries with unwanted advances at work<\/a>, calmly and clearly.<\/li>\n<li>Whether women still <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/womens-work-applying-makeup-to-look-professional-446904\">have to wear makeup to look \u201cprofessional\u201d<\/a>, and what that expectation says about workplace norms.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What counts as discrimination?<\/h3>\n<p>Discrimination is unequal treatment based on a characteristic protected by law, in a specific area such as employment, housing or access to goods and services. Protected grounds vary from country to country, but they often include sex, race or ethnic origin, disability, age, religion, sexual orientation and gender identity. Some places also protect physical appearance or weight.<\/p>\n<h3>What is intersectionality?<\/h3>\n<p>Intersectionality describes how several forms of discrimination can overlap in the same person and reinforce one another. The American legal scholar Kimberl\u00e9 Crenshaw coined the term to describe the experiences of Black women. A woman who is both fat and lesbian, for example, may face sexism, fatphobia and homophobia, which compound one another rather than simply adding up.<\/p>\n<h3>What is diet culture?<\/h3>\n<p>Diet culture is the set of beliefs that equates thinness with health, success and personal worth. It shows up in foods labeled \u201cgood\u201d or \u201cbad,\u201d compliments on weight loss and the shaming of fat bodies. Our magazine prefers a weight-inclusive approach to health, at every size.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\">Culture<\/a> section explores how bodies and identities are portrayed in movies, TV shows and books, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/psycho\">Psychology<\/a> section supports you with self-image, confidence and emotions.<\/p>","parent":0,"count":1539,"filter":"raw","cat_ID":5678,"category_count":1539,"category_description":"<p>The Society section of The Body Optimist unpacks the debates that shape women\u2019s lives: equality, discrimination, beauty standards, social ties and the place of bodies in public space. Its analysis, first-person stories and practical advice are for anyone who wants to understand the pressures of everyday life and push back, with an inclusive, body-positive and judgment-free perspective.<\/p>\n<h2>What you\u2019ll find in the Society section<\/h2>\n<ul>\n<li><strong>Feminism<\/strong>: everyday sexism, gender-based violence, work, the domestic load and women\u2019s rights around the world, all gathered in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/feminisme\">Feminism<\/a> section.<\/li>\n<li><strong>Fatphobia<\/strong>: discrimination against fat people at work, at the doctor\u2019s office and in the media, and ways to stand up to it, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\">Fatphobia<\/a> section.<\/li>\n<li><strong>LGBTQIA+<\/strong>: sexual orientation, gender identity, coming out and the fight against homophobia and transphobia, explained in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/lgbtqia\">LGBTQIA+<\/a> section.<\/li>\n<li><strong>Beauty standards<\/strong>: where physical ideals come from, how they vary across countries and eras, and what they cost women.<\/li>\n<li><strong>Relationships and social ties<\/strong>: friendship, loneliness, bonds between generations and new ways of living together.<\/li>\n<li><strong>Women who break stereotypes<\/strong>: women making their mark in mechanics, science, sports or on stage, like the physicist <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/sabrina-gonzalez-pasterski-a-young-physicist-could-revolutionize-science-432830\">Sabrina Gonzalez Pasterski<\/a>, in fields where few expected them.<\/li>\n<\/ul>\n<h2>Why are beauty standards a social issue?<\/h2>\n<p>Beauty standards are a social issue because they are neither natural nor universal: they shift from one country to another and from one era to the next, as our article on <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/heres-how-beauty-standards-change-in-different-countries-429750\">how beauty standards differ around the world<\/a> shows. Yet these ideals of thinness, youth and flawless skin have very real effects: comments starting in childhood, pressure to watch your weight, unequal treatment at work and in health care, online harassment. Recognizing that a norm is constructed helps you take a step back, spot the messages designed to make you feel guilty and choose what you want to keep. That is the common thread of this section: connecting individual experiences to the collective mechanisms that produce them.<\/p>\n<h2>What can you do about discrimination or online harassment?<\/h2>\n<p>If you experience discrimination or online harassment, the first step is to keep evidence, then to turn to the right people, who will depend on the country you live in:<\/p>\n<ul>\n<li>Save screenshots, messages, dates and the names of any witnesses.<\/li>\n<li>For discrimination in hiring, housing or access to a service, contact the equality or human rights agency in your country, a union or a lawyer.<\/li>\n<li>For illegal content online, report it to the platform and to the authorities in your country.<\/li>\n<li>If you have been threatened or targeted by a crime, you can file a report with the police.<\/li>\n<\/ul>\n<h2>Our approach: connecting the personal and the collective<\/h2>\n<p>Born from a plus-size fashion site, our magazine looks at social issues through the lens of the body and representation. We give a voice to the people most affected, we explain the words before debating them (sexism, fatphobia, trans identity, consent) and we favor practical ways forward over outrage alone. Our articles start from everyday experiences to shed light on broader patterns, without moralizing or pitting women against each other.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\/fatphobic-remarks-surely-said-without-knowing-430954\">fatphobic phrases many people say without realizing it<\/a>, and what they really imply.<\/li>\n<li>A look at <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/would-you-be-considered-the-norm-elsewhere-here-are-average-sizes-and-weights-in-the-world-429930\">average heights and weights around the world<\/a>, a useful reminder that \u201cnormal\u201d depends on where you live.<\/li>\n<li>What to do when <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/what-to-do-when-a-colleague-appropriates-an-idea-at-work-447182\">a coworker takes credit for your idea<\/a> at work.<\/li>\n<li>How to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/how-to-set-boundaries-in-the-face-of-unsolicited-advances-at-work-447161\">set boundaries with unwanted advances at work<\/a>, calmly and clearly.<\/li>\n<li>Whether women still <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/womens-work-applying-makeup-to-look-professional-446904\">have to wear makeup to look \u201cprofessional\u201d<\/a>, and what that expectation says about workplace norms.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What counts as discrimination?<\/h3>\n<p>Discrimination is unequal treatment based on a characteristic protected by law, in a specific area such as employment, housing or access to goods and services. Protected grounds vary from country to country, but they often include sex, race or ethnic origin, disability, age, religion, sexual orientation and gender identity. Some places also protect physical appearance or weight.<\/p>\n<h3>What is intersectionality?<\/h3>\n<p>Intersectionality describes how several forms of discrimination can overlap in the same person and reinforce one another. The American legal scholar Kimberl\u00e9 Crenshaw coined the term to describe the experiences of Black women. A woman who is both fat and lesbian, for example, may face sexism, fatphobia and homophobia, which compound one another rather than simply adding up.<\/p>\n<h3>What is diet culture?<\/h3>\n<p>Diet culture is the set of beliefs that equates thinness with health, success and personal worth. It shows up in foods labeled \u201cgood\u201d or \u201cbad,\u201d compliments on weight loss and the shaming of fat bodies. Our magazine prefers a weight-inclusive approach to health, at every size.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\">Culture<\/a> section explores how bodies and identities are portrayed in movies, TV shows and books, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/psycho\">Psychology<\/a> section supports you with self-image, confidence and emotions.<\/p>","cat_name":"Society","category_nicename":"societe","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/436332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=436332"}],"version-history":[{"count":5,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/436332\/revisions"}],"predecessor-version":[{"id":437322,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/436332\/revisions\/437322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/436335"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=436332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=436332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=436332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}