{"id":438977,"date":"2026-04-15T11:16:21","date_gmt":"2026-04-15T09:16:21","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=438977"},"modified":"2026-04-15T11:16:21","modified_gmt":"2026-04-15T09:16:21","slug":"pourquoi-tendance-maquillage-inspiree-serie-euphoria-simpose-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/why-is-the-euphoria-inspired-makeup-trend-taking-hold-on-social-media-438977","title":{"rendered":"Why is the makeup trend inspired by the series &quot;Euphoria&quot; taking over social media?"},"content":{"rendered":"<p>Intense colors, bold glitter, graphic eyeliner: for the past few years, a makeup style has been taking over social media. Inspired by the series &quot;Euphoria,&quot; this trend appeals to a generation seeking creativity and freedom. More than just a look, it&#39;s redefining the rules of beauty.<\/p>\n<h2> A visual signature that leaves a lasting impression.<\/h2>\n<p> From the moment it aired, &quot;Euphoria&quot; established itself as a cultural phenomenon. While its story captivated audiences, its visual world also left a profound mark. The characters&#39; makeup, made of rhinestones, glitter, and vibrant colors, became iconic.<\/p>\n<p>Behind this aesthetic is makeup artist Doniella Davy, who conceived looks designed as true extensions of the characters&#39; emotions. Here, makeup isn&#39;t used to &quot;correct,&quot; but to tell a story, to express, to amplify. As a result, these artistic creations quickly transcended the screen to enter real life, and most importantly\u2026 your social media feeds.<\/p>\n<h2> TikTok, a creativity accelerator<\/h2>\n<p> It&#39;s impossible to talk about this trend without mentioning TikTok. The platform played a key role in the explosion of &quot;Euphoria&quot;-style makeup. With millions of views around the dedicated hashtag, tutorials are multiplying. You&#39;ll find accessible versions, personal interpretations, and even &quot;experimental&quot; looks. The short format allows you to test, recreate, and make these styles your own in just a few steps.<\/p>\n<p>What&#39;s so appealing about it? Total freedom. You don&#39;t need to be a professional makeup artist to express yourself. You can draw an asymmetrical eyeliner, add glitter, or play with colors depending on your mood. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@kaylee.marina\/video\/7628044097202179341\" data-video-id=\"7628044097202179341\">\n<section> <a title=\"@kaylee.marina\" href=\"https:\/\/www.tiktok.com\/@kaylee.marina?refer=embed\" target=\"_blank\" rel=\"noopener\">@kaylee.marina<\/a> this is how I&#39;m preparing for tonight \u2728 <a title=\"euphoria\" href=\"https:\/\/www.tiktok.com\/tag\/euphoria?refer=embed\" target=\"_blank\" rel=\"noopener\">#euphoria<\/a> <a title=\"euphoriaseason3\" href=\"https:\/\/www.tiktok.com\/tag\/euphoriaseason3?refer=embed\" target=\"_blank\" rel=\"noopener\">#euphoriaseason3<\/a> <a title=\"euphoriamakeup\" href=\"https:\/\/www.tiktok.com\/tag\/euphoriamakeup?refer=embed\" target=\"_blank\" rel=\"noopener\">#euphoriamakeup<\/a> <a title=\"maddyperez\" href=\"https:\/\/www.tiktok.com\/tag\/maddyperez?refer=embed\" target=\"_blank\" rel=\"noopener\">#maddyperez<\/a> <a title=\"makeuplook\" href=\"https:\/\/www.tiktok.com\/tag\/makeuplook?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeuplook<\/a> <a title=\"\u266c original sound - Mel Florence\" href=\"https:\/\/www.tiktok.com\/music\/som-original-7381842491174406918?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c som original - Mel Florence<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> Instagram, a showcase for artistic makeup<\/h2>\n<p> For its part, Instagram acts as a giant visual gallery. Looks inspired by the series &quot;Euphoria&quot; are often showcased there with carefully crafted lighting, precise framing, and a true artistic dimension. Makeup then becomes a work of art in its own right. Every detail counts: a sparkling corner of the eye, an unexpected color, a graphic shape. This visual work enhances the aesthetic impact and inspires the exploration of new ideas.<\/p>\n<h2> A freer and body-positive beauty<\/h2>\n<p> The success of this trend isn&#39;t solely due to its visual appeal. It&#39;s part of a broader evolution in beauty standards. Today, makeup is no longer just a tool for concealing or transforming. It&#39;s becoming a means of expression, a creative playground, an extension of your personality. And above all, it celebrates all faces, all skin tones, all identities.<\/p>\n<p>In this body-positive approach, there&#39;s no &quot;right&quot; way to do your makeup. Whether you prefer minimalist looks or bold creations, everything is valid. Your face isn&#39;t a canvas to correct, but a space to explore. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@gracescottxo\/video\/7602335757910478102\" data-video-id=\"7602335757910478102\">\n<section> <a title=\"@gracescottxo\" href=\"https:\/\/www.tiktok.com\/@gracescottxo?refer=embed\" target=\"_blank\" rel=\"noopener\">@gracescottxo<\/a> You know I had to do the euphoria makeup\u2728 Products: @MCoBeauty UK - brow glue @nyxcosmetics_uk - lift and snatch @TooFacedUK - foundation @PINKHONEY - bronzer @SHEGLAM - blush &#39;love cake&#39; @HNB Cosmetics - concealer @\ud83c\uddec\ud83c\udde7MADEBYMITCHELL\ud83c\uddec\ud83c\udde7 - Blursh &#39;drip drip&#39; & &#39;candy trip&#39; @Doll Beauty - eyeliner pen @rimmellondon - lipliner cappuccino @elf Cosmetics UK - lip oil &#39;crystal baller&#39; @Makeup Revolution - hair and body glitter spray <a title=\"euphoria\" href=\"https:\/\/www.tiktok.com\/tag\/euphoria?refer=embed\" target=\"_blank\" rel=\"noopener\">#euphoria<\/a> <a title=\"euphoriamakeup\" href=\"https:\/\/www.tiktok.com\/tag\/euphoriamakeup?refer=embed\" target=\"_blank\" rel=\"noopener\">#euphoriamakeup<\/a> <a title=\"makeuptransformation\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptranformation?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeuptranformation<\/a> <a title=\"maddyeuphoria\" href=\"https:\/\/www.tiktok.com\/tag\/maddyeuphoria?refer=embed\" target=\"_blank\" rel=\"noopener\">#maddyeuphoria<\/a> <a title=\"\u266c som original - NILXSZ\" href=\"https:\/\/www.tiktok.com\/music\/som-original-NILXSZ-7586675985303538433?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c som original - NILXSZ<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> A lasting influence in the beauty world<\/h2>\n<p> Since its inception, the aesthetic of the &quot;Euphoria&quot; series has continued to inspire both content creators and professionals. Numerous brands now offer products focused on shine, innovative textures, and intense pigments. This trend shows no signs of fading. It reflects a profound transformation: beauty is becoming more personal, more expressive, and less codified.<\/p>\n<p>In short, the reason &quot;Euphoria&quot;-style makeup is so popular is that it encourages you to break the rules, play with colors, and reclaim your image. It&#39;s a trend that doesn&#39;t ask you to conform, but to create your own.<\/p>\n","protected":false},"excerpt":{"rendered":"Intense colors, bold glitter, graphic eyeliner: for the past few years, a makeup style has been taking over...","protected":false},"author":8375,"featured_media":438979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[6142],"tags":[97833],"class_list":["post-438977","post","type-post","status-publish","format-standard","has-post-thumbnail","category-maquillage","tag-actu"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/Maddie-in-Euphoria-saison-2-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/Maddie-in-Euphoria-saison-2-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/Maddie-in-Euphoria-saison-2.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":6142,"name":"Makeup","slug":"maquillage","term_group":0,"term_taxonomy_id":6314,"taxonomy":"category","description":"<p>The Makeup section of The Body Optimist shares techniques for complexion, eyes, brows and lips, with color advice designed for every skin tone, from the fairest to the deepest. Quick tutorials, party looks and trend breakdowns: makeup is treated as play and a way to express yourself, never as an obligation.<\/p>\n<h2>What you\u2019ll find in the Makeup section<\/h2>\n<ul>\n<li><strong>Complexion<\/strong>: foundation, concealer, powder, blush and highlighter, including how to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/how-to-use-mattifying-powder-for-a-luminous-and-comfortable-complexion-446647\">use mattifying powder and still keep a luminous complexion<\/a>.<\/li>\n<li><strong>Eyes and brows<\/strong>: mascara, eyeliner, eyeshadow and brow techniques, plus a simple method for <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\/a-simple-method-to-avoid-mascara-packets-would-help-446605\">clump-free mascara<\/a>.<\/li>\n<li><strong>Lips<\/strong>: lipsticks, glosses, liners and tinted balms, with the shades that complement each undertone.<\/li>\n<li><strong>Techniques and occasions<\/strong>: quick morning makeup, evening, wedding or Halloween looks, and makeup that holds up in hot weather.<\/li>\n<li><strong>Freedom from the rules<\/strong>: makeup with no gender and no age limit, like the woman who <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/put-on-makeup-like-a-woman-your-age-she-responds-with-heavy-makeup-447009\">answered \u201cwear makeup like a woman your age\u201d<\/a> with a bold look.<\/li>\n<\/ul>\n<h2>How do you find the right foundation shade?<\/h2>\n<p>The right foundation shade is the one that disappears into your skin, with no visible line between your face and neck. Test two or three shades along your jawline rather than on your hand, then check them in daylight after a few minutes, once the formula has settled. Next, identify your undertone: cool (pink hints), warm (golden or peachy hints), neutral, or olive (slightly greenish hints). On deep and very deep skin, a shade that\u2019s too ashy makes the complexion look gray, so look for brands with an extended shade range. And there\u2019s no need to cover everything: a sheer formula or concealer applied only where you want it lets freckles and natural skin texture show through.<\/p>\n<h2>Our approach<\/h2>\n<p>Here, makeup is a palette, not a mask. We don\u2019t talk about flaws to correct but about what you feel like doing: defining your eyes, warming up your complexion, trying a bold color. Our advice works for every skin tone, every age and every gender, and we keep a critical eye on trends that push a single type of face, like the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/slavic-trend-face-what-it-reveals-current-beauty-standards-434025\">\u201cSlavic Face\u201d trend<\/a>.<\/p>\n<h2>Our articles to get you started<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\/technique-to-achieve-a-successful-eyeliner-line-more-easily-446659\">Getting your eyeliner right<\/a>: a technique that makes the line easier, even for beginners.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/how-to-choose-foundation-according-to-skin-type-445779\">Choosing foundation for your skin type<\/a>: formulas and finishes for dry, oily or combination skin.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/detail-application-of-blush-makes-a-difference-after-60-433235\">Applying blush on mature skin<\/a>: the placement detail that changes the result.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/3-makeup-mistakes-that-could-cause-a-cakey-skin-effect-446536\">Avoiding a cakey finish<\/a>: three common mistakes and how to fix them.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/if-youre-recently-ill-should-you-throw-away-all-your-makeup-433031\">What to do with your makeup after being sick<\/a>: smart hygiene habits for your makeup bag.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>Which blush shade suits your skin tone?<\/h3>\n<p>On fair skin, soft pinks and peaches give a natural flush. Medium and tan skin tones pair well with apricot, coral and raspberry pink. Deep and very deep skin tones come alive with rich, highly pigmented shades: plum, berry red, terracotta or bright orange. Whatever your skin tone, build the color in light layers and blend it up toward your temples.<\/p>\n<h3>How do you do eye makeup if you wear glasses?<\/h3>\n<p>It depends on your lenses. Lenses for nearsightedness make eyes look smaller, so you can play up eyeliner and mascara and brighten the inner corners. Lenses for farsightedness magnify the eyes: go for a precise line, a clump-free mascara and well-blended eyeshadow. Thick frames often pair well with slightly more defined brows.<\/p>\n<h3>Is makeup bad for your skin?<\/h3>\n<p>Makeup doesn\u2019t damage skin in itself, but some habits can irritate it or lead to breakouts. Good habits include removing your makeup every night, washing brushes and sponges regularly, respecting the period after opening and, if you\u2019re acne-prone, choosing non-comedogenic formulas. Persistent redness or itching is worth a visit to a dermatologist.<\/p>\n<p>Keep exploring: browse the whole <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\">Beauty<\/a> section, our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/soins\">skincare routines<\/a> to prep your skin and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\">beauty tips and tricks<\/a> for nails and everyday beauty hiccups.<\/p>","parent":6141,"count":444,"filter":"raw","cat_ID":6142,"category_count":444,"category_description":"<p>The Makeup section of The Body Optimist shares techniques for complexion, eyes, brows and lips, with color advice designed for every skin tone, from the fairest to the deepest. Quick tutorials, party looks and trend breakdowns: makeup is treated as play and a way to express yourself, never as an obligation.<\/p>\n<h2>What you\u2019ll find in the Makeup section<\/h2>\n<ul>\n<li><strong>Complexion<\/strong>: foundation, concealer, powder, blush and highlighter, including how to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/how-to-use-mattifying-powder-for-a-luminous-and-comfortable-complexion-446647\">use mattifying powder and still keep a luminous complexion<\/a>.<\/li>\n<li><strong>Eyes and brows<\/strong>: mascara, eyeliner, eyeshadow and brow techniques, plus a simple method for <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\/a-simple-method-to-avoid-mascara-packets-would-help-446605\">clump-free mascara<\/a>.<\/li>\n<li><strong>Lips<\/strong>: lipsticks, glosses, liners and tinted balms, with the shades that complement each undertone.<\/li>\n<li><strong>Techniques and occasions<\/strong>: quick morning makeup, evening, wedding or Halloween looks, and makeup that holds up in hot weather.<\/li>\n<li><strong>Freedom from the rules<\/strong>: makeup with no gender and no age limit, like the woman who <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/put-on-makeup-like-a-woman-your-age-she-responds-with-heavy-makeup-447009\">answered \u201cwear makeup like a woman your age\u201d<\/a> with a bold look.<\/li>\n<\/ul>\n<h2>How do you find the right foundation shade?<\/h2>\n<p>The right foundation shade is the one that disappears into your skin, with no visible line between your face and neck. Test two or three shades along your jawline rather than on your hand, then check them in daylight after a few minutes, once the formula has settled. Next, identify your undertone: cool (pink hints), warm (golden or peachy hints), neutral, or olive (slightly greenish hints). On deep and very deep skin, a shade that\u2019s too ashy makes the complexion look gray, so look for brands with an extended shade range. And there\u2019s no need to cover everything: a sheer formula or concealer applied only where you want it lets freckles and natural skin texture show through.<\/p>\n<h2>Our approach<\/h2>\n<p>Here, makeup is a palette, not a mask. We don\u2019t talk about flaws to correct but about what you feel like doing: defining your eyes, warming up your complexion, trying a bold color. Our advice works for every skin tone, every age and every gender, and we keep a critical eye on trends that push a single type of face, like the <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/slavic-trend-face-what-it-reveals-current-beauty-standards-434025\">\u201cSlavic Face\u201d trend<\/a>.<\/p>\n<h2>Our articles to get you started<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\/technique-to-achieve-a-successful-eyeliner-line-more-easily-446659\">Getting your eyeliner right<\/a>: a technique that makes the line easier, even for beginners.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/how-to-choose-foundation-according-to-skin-type-445779\">Choosing foundation for your skin type<\/a>: formulas and finishes for dry, oily or combination skin.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/detail-application-of-blush-makes-a-difference-after-60-433235\">Applying blush on mature skin<\/a>: the placement detail that changes the result.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/3-makeup-mistakes-that-could-cause-a-cakey-skin-effect-446536\">Avoiding a cakey finish<\/a>: three common mistakes and how to fix them.<\/li>\n<li><a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/maquillage\/if-youre-recently-ill-should-you-throw-away-all-your-makeup-433031\">What to do with your makeup after being sick<\/a>: smart hygiene habits for your makeup bag.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>Which blush shade suits your skin tone?<\/h3>\n<p>On fair skin, soft pinks and peaches give a natural flush. Medium and tan skin tones pair well with apricot, coral and raspberry pink. Deep and very deep skin tones come alive with rich, highly pigmented shades: plum, berry red, terracotta or bright orange. Whatever your skin tone, build the color in light layers and blend it up toward your temples.<\/p>\n<h3>How do you do eye makeup if you wear glasses?<\/h3>\n<p>It depends on your lenses. Lenses for nearsightedness make eyes look smaller, so you can play up eyeliner and mascara and brighten the inner corners. Lenses for farsightedness magnify the eyes: go for a precise line, a clump-free mascara and well-blended eyeshadow. Thick frames often pair well with slightly more defined brows.<\/p>\n<h3>Is makeup bad for your skin?<\/h3>\n<p>Makeup doesn\u2019t damage skin in itself, but some habits can irritate it or lead to breakouts. Good habits include removing your makeup every night, washing brushes and sponges regularly, respecting the period after opening and, if you\u2019re acne-prone, choosing non-comedogenic formulas. Persistent redness or itching is worth a visit to a dermatologist.<\/p>\n<p>Keep exploring: browse the whole <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\">Beauty<\/a> section, our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/soins\">skincare routines<\/a> to prep your skin and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/conseils-astuces\">beauty tips and tricks<\/a> for nails and everyday beauty hiccups.<\/p>","cat_name":"Makeup","category_nicename":"maquillage","category_parent":6141}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/438977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=438977"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/438977\/revisions"}],"predecessor-version":[{"id":439139,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/438977\/revisions\/439139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/438979"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=438977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=438977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=438977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}