{"id":440673,"date":"2026-05-03T08:00:42","date_gmt":"2026-05-03T06:00:42","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=440673"},"modified":"2026-05-03T07:26:51","modified_gmt":"2026-05-03T05:26:51","slug":"creatrice-contenus-zoe-la-gersoise-change-perception-quotidien-agricole","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/green\/content-creator-zoe-from-gers-changes-perceptions-of-everyday-agriculture-440673","title":{"rendered":"Life on the farm: this content creator is changing perceptions of everyday farming"},"content":{"rendered":"<p>In the Gers region, Zo\u00e9 (@zoe.la.gersoise) is raising awareness. An art director in graphic design, she is also the wife of Ludovic, a farmer. And for the past few months, her TikTok videos about their life on the farm have been going viral across France.<\/p>\n<h2> &quot;Farmer&#39;s wife and bon vivant&quot;<\/h2>\n<p> This is how Zo\u00e9 introduces herself on her TikTok account, @zoe.la.gersoise. Originally from eastern France, she arrived in Occitanie at the age of 9, went to study in the United States, then returned to the Gers region where her partner took over the family farm between Samatan and Gimont. She is now an art director in graphic design, based in Toulouse. Far from the stereotype of the farmer&#39;s wife &quot;who stays at home,&quot; she documents their daily life with a quirky and ironic perspective.<\/p>\n<p>In just three months, her dozens of posts have racked up 15 million views, nearly 16,000 followers, and 837,000 likes. Among her most-viewed posts is a video where she appears in an evening gown because <em>&quot;her boyfriend says to her: &#39;Shall we go outside?&#39;&quot;<\/em> \u2014meaning, to the fields. The clip alone has garnered over 800,000 views. The secret? Accessible humor, relatable situations, and an ability to transform everyday farming life into something universal. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise\/video\/7631992336863759639\" data-video-id=\"7631992336863759639\">\n<section> <a title=\"@zoe.la.gersoise\" href=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise?refer=embed\" target=\"_blank\" rel=\"noopener\">@zoe.la.gersoise<\/a> \ud83d\udc2e\ud83d\udc40 <a title=\"farmer\" href=\"https:\/\/www.tiktok.com\/tag\/agriculteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#farmer<\/a> <a title=\"couple\" href=\"https:\/\/www.tiktok.com\/tag\/couple?refer=embed\" target=\"_blank\" rel=\"noopener\">#couple<\/a> <a title=\"agriculture\" href=\"https:\/\/www.tiktok.com\/tag\/agri?refer=embed\" target=\"_blank\" rel=\"noopener\">#agri<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"foruyou\" href=\"https:\/\/www.tiktok.com\/tag\/foruyou?refer=embed\" target=\"_blank\" rel=\"noopener\">#foryou<\/a> <a title=\"\u266c angeleyes - Jaquavious\" href=\"https:\/\/www.tiktok.com\/music\/angeleyes-7339969558222048043?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c angeleyes - Jaquavious<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> &quot;Breaking down stereotypes about farmers&quot;<\/h2>\n<p> <em>&quot;My goal is to demystify the prejudices surrounding farmers&#39; lives and show how enriching their daily routine can be,&quot;<\/em> explains Zo\u00e9. She addresses the heavy workload of livestock farmers\u2014forced to work weekends and in all kinds of weather\u2014but also the &quot;little-known&quot; advantages: the connection to nature and the fact that no two days are ever the same. She receives <em>&quot;a lot of thank-you messages&quot;<\/em> and notes that <em>&quot;many farmers see themselves&quot;<\/em> in her videos and support her.<\/p>\n<h2> A close-knit duo in front of the camera<\/h2>\n<p> Inspired by her partner Ludovic, who manages the family farm, Zo\u00e9 (@zoe.la.gersoise) posts daily videos, often showcasing their shared adventures. The duo works well together: he&#39;s deeply rooted in farming; she&#39;s a graphic designer with an outsider&#39;s perspective, always on the lookout for the &quot;absurd&quot; or touching detail. A mother of two young daughters, she juggles family life with her passion for content creation.<\/p>\n<p>Ultimately, Zo\u00e9 wants to shift her account towards &quot;more technical&quot; content, highlighting the work of livestock farmers or grain growers, and evolve into <em>&quot;the account of a young farming couple.&quot;<\/em> This project corresponds to a real demand: her audience wants to see more, understand more, and continue to see themselves reflected in this daily life that has been poorly portrayed to them until now. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise\/video\/7620494083374583062\" data-video-id=\"7620494083374583062\">\n<section> <a title=\"@zoe.la.gersoise\" href=\"https:\/\/www.tiktok.com\/@zoe.la.gersoise?refer=embed\" target=\"_blank\" rel=\"noopener\">@zoe.la.gersoise<\/a> &quot;Take me for a ride&quot; \ud83c\udfb6\ud83e\udd73 <a title=\"farmer\" href=\"https:\/\/www.tiktok.com\/tag\/agriculteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#farmer<\/a> <a title=\"agricultural\" href=\"https:\/\/www.tiktok.com\/tag\/agricole?refer=embed\" target=\"_blank\" rel=\"noopener\">#farming<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"tractor\" href=\"https:\/\/www.tiktok.com\/tag\/tracteur?refer=embed\" target=\"_blank\" rel=\"noopener\">#tractor<\/a> <a title=\"foryoupage\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupag%D0%B5?refer=embed\" target=\"_blank\" rel=\"noopener\">#foryoupage<\/a> @NAKAMURA <a title=\"\u266c Original sound - Swup\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7434212751540603680?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound - Swup<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> An increasingly connected sector<\/h2>\n<p> The agricultural sector has an increasingly strong presence on social media: in 2024, 79% of farmers had at least one active account, according to a study by ADquation. And despite the numerous challenges facing the industry, 92% of French people say they &quot;have a positive image of farmers&quot;\u2014a growing appreciation that partly explains the success of agricultural accounts on social media, such as Zo\u00e9&#39;s (@zoe.la.gersoise).<\/p>\n<p>This &quot;staged&quot; portrayal, however, is not universally accepted. Some denounce it as an idealized vision of the profession, reduced to polished images of sunrises over fields, peaceful married life, and a close bond with animals. This representation is deemed misleading, as it obscures the physical hardship, mental strain, economic insecurity, and psychological distress experienced by a segment of the agricultural community. Others also point to the romanticized depiction of livestock farming, where scenes of tenderness with cows and goats mask the productive reality: animals exploited and then sent to the slaughterhouse. Behind the bucolic narrative, social media thus becomes the arena for a debate about what aspects of the profession we choose\u2014or not\u2014to show.<\/p>\n<p>In short, Zo\u00e9 (@zoe.la.gersoise) doesn&#39;t claim to revolutionize agriculture. With humor, without condescension or &quot;excessive romanticism,&quot; she simply reveals a reality that many were unaware of. And clearly, 15 million people agree.<\/p>\n","protected":false},"excerpt":{"rendered":"In the Gers region, Zo\u00e9 (@zoe.la.gersoise) is raising awareness. An art director in graphic design, she is also...","protected":false},"author":8375,"featured_media":440675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[72668],"tags":[],"class_list":["post-440673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/04\/@zoe.la_.gersoise-_-Tik-Tok.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":72668,"name":"Green","slug":"green","term_group":0,"term_taxonomy_id":72840,"taxonomy":"category","description":"<p>The Green section of The Body Optimist is for anyone who wants to practice <strong>everyday sustainability<\/strong> in a practical, guilt-free way: mindful shopping, secondhand, reducing waste, natural beauty, gardening and eco-friendly habits at home. Our articles offer solutions that work for every budget and lifestyle, while keeping a critical eye on brands\u2019 environmental claims.<\/p>\n<h2>What you\u2019ll find in the Green section<\/h2>\n<ul>\n<li><strong>Mindful shopping<\/strong>: buying less but better, repairing, renting and weighing the real impact of buying secondhand.<\/li>\n<li><strong>Eco-friendly habits at home<\/strong>: cutting waste, saving water and energy, making your own laundry detergent or cleaning with baking soda.<\/li>\n<li><strong>Natural beauty<\/strong>: simpler routines, DIY skincare and food scraps upcycled into skin treatments.<\/li>\n<li><strong>Fighting food waste<\/strong>: cooking with leftovers, keeping food fresh longer and giving everyday objects a second life.<\/li>\n<li><strong>Gardens and plants<\/strong>: vegetable gardens, drought-tolerant plants, composting and tips for keeping your plants healthy.<\/li>\n<li><strong>Nature and the environment<\/strong>: climate phenomena, biodiversity and scientific findings, such as <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/more-than-half-of-the-oceans-are-changing-color-and-becoming-greener-436384\">why the oceans are changing color<\/a>, plus people who are <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/content-creator-zoe-from-gers-changes-perceptions-of-everyday-agriculture-440673\">changing how we see farm life<\/a>.<\/li>\n<\/ul>\n<h2>Where should you start if you want to shop more sustainably?<\/h2>\n<p>The most eco-friendly choice is often to buy less. Before you buy, ask yourself whether you could borrow, rent, repair or find the item secondhand. Use what you already own until it wears out: there\u2019s no need to replace your plastic containers with brand-new glass jars to go zero waste. Then focus on the areas where your habits weigh the most, such as food, transportation, heating and clothing. Secondhand works for plus sizes too: online thrift stores, resale groups and clothing swaps often let you filter by size.<\/p>\n<h2>How can you spot greenwashing?<\/h2>\n<p>Greenwashing means presenting a product or a company as more environmentally friendly than it really is. Be wary of vague terms like \u201cnatural,\u201d \u201cgreen\u201d or \u201ceco-friendly\u201d when no evidence backs them up, and of claims that highlight a single benefit while staying silent on the rest. Look for independent, verified certifications, such as the EU Ecolabel in Europe, and read the ingredient list or the product\u2019s origin rather than the slogan.<\/p>\n<h2>Our approach<\/h2>\n<p>We stand for inclusive, judgment-free environmentalism: everyone works with their own budget, housing, health and time. We favor useful habits over \u201cgreen\u201d purchases and keep a critical eye on brands\u2019 environmental arguments. We also keep in mind that individual efforts matter, but that large-scale change depends first on businesses and governments.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/top-repellent-plants-can-naturally-keep-mosquitoes-away-in-summer-445232\">plants known for keeping mosquitoes away<\/a> in summer, for a balcony or garden without chemical sprays.<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/why-plants-soothe-the-brain-during-periods-of-chaos-446547\">plants can soothe the brain<\/a> in stressful, chaotic times.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/each-flower-has-a-meaning-heres-which-one-to-give-depending-on-the-occasion-446253\">meaning of different flowers<\/a>, and which ones to give for each occasion.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>Is buying secondhand really better for the planet?<\/h3>\n<p>Yes, in most cases: buying secondhand extends an item\u2019s life and avoids manufacturing a new product, which is often the most polluting stage. The benefit shrinks if you end up buying more because it\u2019s cheaper, or if your orders add up to many individual deliveries. The best option is still to buy only what you need.<\/p>\n<h3>How can you reduce waste without spending more?<\/h3>\n<p>Start by turning down what you don\u2019t need (flyers, free samples, bags), then reuse what you already have: jars, cloth bags, containers. Buy the products you use most in bulk or in large sizes, drink tap water where it is safe to drink and compost your food scraps if you can.<\/p>\n<h3>Are natural cosmetics better for your skin?<\/h3>\n<p>Not necessarily. \u201cNatural\u201d doesn\u2019t mean risk-free: essential oils, for example, can irritate the skin or trigger allergies. The appeal of natural or organic cosmetics lies mainly in their formulas and their environmental impact. A short routine with products suited to your skin type remains the simplest and most sustainable approach.<\/p>\n<p>Want to go further? Take care of yourself with simple habits in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/soins\">Skincare<\/a> section, cook with the seasons in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/cuisine\">Food<\/a> section and create a more sustainable home with our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/deco-maison\">Decor<\/a> section.<\/p>","parent":0,"count":352,"filter":"raw","cat_ID":72668,"category_count":352,"category_description":"<p>The Green section of The Body Optimist is for anyone who wants to practice <strong>everyday sustainability<\/strong> in a practical, guilt-free way: mindful shopping, secondhand, reducing waste, natural beauty, gardening and eco-friendly habits at home. Our articles offer solutions that work for every budget and lifestyle, while keeping a critical eye on brands\u2019 environmental claims.<\/p>\n<h2>What you\u2019ll find in the Green section<\/h2>\n<ul>\n<li><strong>Mindful shopping<\/strong>: buying less but better, repairing, renting and weighing the real impact of buying secondhand.<\/li>\n<li><strong>Eco-friendly habits at home<\/strong>: cutting waste, saving water and energy, making your own laundry detergent or cleaning with baking soda.<\/li>\n<li><strong>Natural beauty<\/strong>: simpler routines, DIY skincare and food scraps upcycled into skin treatments.<\/li>\n<li><strong>Fighting food waste<\/strong>: cooking with leftovers, keeping food fresh longer and giving everyday objects a second life.<\/li>\n<li><strong>Gardens and plants<\/strong>: vegetable gardens, drought-tolerant plants, composting and tips for keeping your plants healthy.<\/li>\n<li><strong>Nature and the environment<\/strong>: climate phenomena, biodiversity and scientific findings, such as <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/more-than-half-of-the-oceans-are-changing-color-and-becoming-greener-436384\">why the oceans are changing color<\/a>, plus people who are <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/content-creator-zoe-from-gers-changes-perceptions-of-everyday-agriculture-440673\">changing how we see farm life<\/a>.<\/li>\n<\/ul>\n<h2>Where should you start if you want to shop more sustainably?<\/h2>\n<p>The most eco-friendly choice is often to buy less. Before you buy, ask yourself whether you could borrow, rent, repair or find the item secondhand. Use what you already own until it wears out: there\u2019s no need to replace your plastic containers with brand-new glass jars to go zero waste. Then focus on the areas where your habits weigh the most, such as food, transportation, heating and clothing. Secondhand works for plus sizes too: online thrift stores, resale groups and clothing swaps often let you filter by size.<\/p>\n<h2>How can you spot greenwashing?<\/h2>\n<p>Greenwashing means presenting a product or a company as more environmentally friendly than it really is. Be wary of vague terms like \u201cnatural,\u201d \u201cgreen\u201d or \u201ceco-friendly\u201d when no evidence backs them up, and of claims that highlight a single benefit while staying silent on the rest. Look for independent, verified certifications, such as the EU Ecolabel in Europe, and read the ingredient list or the product\u2019s origin rather than the slogan.<\/p>\n<h2>Our approach<\/h2>\n<p>We stand for inclusive, judgment-free environmentalism: everyone works with their own budget, housing, health and time. We favor useful habits over \u201cgreen\u201d purchases and keep a critical eye on brands\u2019 environmental arguments. We also keep in mind that individual efforts matter, but that large-scale change depends first on businesses and governments.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/top-repellent-plants-can-naturally-keep-mosquitoes-away-in-summer-445232\">plants known for keeping mosquitoes away<\/a> in summer, for a balcony or garden without chemical sprays.<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/why-plants-soothe-the-brain-during-periods-of-chaos-446547\">plants can soothe the brain<\/a> in stressful, chaotic times.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/green\/each-flower-has-a-meaning-heres-which-one-to-give-depending-on-the-occasion-446253\">meaning of different flowers<\/a>, and which ones to give for each occasion.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>Is buying secondhand really better for the planet?<\/h3>\n<p>Yes, in most cases: buying secondhand extends an item\u2019s life and avoids manufacturing a new product, which is often the most polluting stage. The benefit shrinks if you end up buying more because it\u2019s cheaper, or if your orders add up to many individual deliveries. The best option is still to buy only what you need.<\/p>\n<h3>How can you reduce waste without spending more?<\/h3>\n<p>Start by turning down what you don\u2019t need (flyers, free samples, bags), then reuse what you already have: jars, cloth bags, containers. Buy the products you use most in bulk or in large sizes, drink tap water where it is safe to drink and compost your food scraps if you can.<\/p>\n<h3>Are natural cosmetics better for your skin?<\/h3>\n<p>Not necessarily. \u201cNatural\u201d doesn\u2019t mean risk-free: essential oils, for example, can irritate the skin or trigger allergies. The appeal of natural or organic cosmetics lies mainly in their formulas and their environmental impact. A short routine with products suited to your skin type remains the simplest and most sustainable approach.<\/p>\n<p>Want to go further? Take care of yourself with simple habits in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\/soins\">Skincare<\/a> section, cook with the seasons in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/cuisine\">Food<\/a> section and create a more sustainable home with our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/deco-maison\">Decor<\/a> section.<\/p>","cat_name":"Green","category_nicename":"green","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/440673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=440673"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/440673\/revisions"}],"predecessor-version":[{"id":440775,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/440673\/revisions\/440775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/440675"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=440673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=440673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=440673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}