On social media, self-assured podcasters dictate to women how to "keep a man." The problem? They don't exist, and their retrograde discourse mainly serves to sell illusions and training programs.<\/p>\n
Dimly lit studio, professional microphone, composed voice: these "relationship experts" have all the hallmarks of successful podcasters. Everything, that is, except the essentials. They are entirely AI-generated, from their voices to their facial expressions. No full-length show lies behind these personas: only short clips, tailored for the algorithm, endlessly replayed on TikTok, Instagram, Facebook, and YouTube.<\/p>\n
One investigation<\/a> described the case of a virtual "host" who amassed over 110,000 subscribers in just a few months, with videos viewed by millions, even though no real woman was behind the screen. The method is all the more effective because it plays on a familiar register: that of benevolent advice, of the friend who "knows best."<\/p>\n Behind the modern veneer of technology, the underlying message is stale. These videos recycle deeply patriarchal scenarios: never become "a source of stress" for your partner, "make yourself desirable" by doing nothing, or accept the idea that a man could love a woman "without doing anything" when the reverse is rare. Most of this content<\/a> confines men and women to traditional roles and presents these injunctions as universal truths.<\/p>\n The implicit message is crystal clear: women must efface themselves, become "practical," and calibrate their ambitions so as not to bruise male egos. Masculine avatars, all muscles and deep voices, readily pit the sexes against each other and play on insecurities. Far from "emancipating," as they claim, these discourses reactivate the most entrenched hierarchies between genders.<\/p>\n The most striking bias is also the most revealing: these videos are aimed almost exclusively at women. They are the ones who have to adapt, anticipate the other person's needs, and be soothing, while the man's responsibility is almost never questioned.<\/p>\n But experts remind us that a balanced relationship relies on the effort of both partners, not solely on women's concessions. By transforming love into a list of rules to follow in order to be worth keeping, this content places the entire burden of emotional labor on women. This asymmetry, under the guise of "clever" advice, perpetuates precisely the imbalances that decades of feminist struggles have sought to dismantle.<\/p>\n The packaging, too, tells a story. The vast majority of female avatars sport smooth, standardized features, a calibrated beauty meant to embody the "fulfilled" woman who has it all figured out. The message of self-confidence is thus delivered from the face of a perfect, artificial woman\u2014an unattainable ideal, because it literally doesn't exist.<\/p>\n It is precisely this superficial banality that makes the process so insidious. While some AI-generated content is distinguished by its strange or spectacular aspects, these clips adopt a perfectly ordinary tone. Nothing alerts the audience that they are watching fiction: only the ideology conveyed stands out, and even then, only to those who pay close attention. The apparent naturalness defuses suspicion and makes the retrograde seem self-evident.<\/p>\n These synthetic podcasters did not come out of nowhere. They are part of a well-documented digital trend: the "re-traditionalization" of gender roles, driven in recent years by the "tradwive" movement, influencers who glorify the submissive housewife and openly reject feminism.<\/p>\n Researchers<\/a> have shown that this content, beneath its veneer of domestic sweetness, functions as a veritable anti-feminist propaganda targeting a young audience. A study from the University of Hawaii,<\/a> published in the journal Terrorism and Political Violence, identified recurring themes: the idea that feminism is opposed to femininity, that it "harms" women, and that it should be blamed rather than the true structural causes of women's difficulties. Other studies,<\/a> such as those conducted at the Annenberg School of the University of Pennsylvania, analyze how these narratives exploit the aesthetic and algorithmic codes of the platforms to spread massively. AI-generated podcasters are the automated, industrialized version, capable of producing this discourse endlessly.<\/p>\n Make no mistake: the goal isn't to spark a debate about love. These accounts thrive in a booming market. According to Grand View Research<\/a> , the virtual influencer sector could reach nearly $45.9 billion by 2030, with annual growth exceeding 40%.<\/p>\n Almost all of these pages serve as a funnel to paid training courses supposedly teaching how to create this type of content yourself: starter kits, accelerated programs, courses promising to master the "formula for realism," dubbing, and voice cloning to "turn views into revenue." The same pattern is everywhere: once the video goes viral, the account redirects to an "AI influence school" or a masterclass selling the promise of getting rich by producing similar content. The real product isn't the couple; it's the women and men who watch.<\/p>\n A podcast host quoted by WIRED<\/a> sums up the danger of this approach: it's "soft propaganda," a clean, repeatable, and easily digestible narrative that subtly shapes expectations without ever offering nuance, depth, or accountability. The risk is all the greater because this advice targets an audience seeking emotional reassurance, ready to trust a confident and polished tone.<\/p>\n Faced with this subtle offensive, the best weapon remains critical thinking: identifying these contents for what they are\u2014commercial fictions, rejecting the idea that love boils down to a list of efforts to be made by women, and remembering that no artificial intelligence, however polished, holds the recipe for a healthy couple.<\/p>\n Beneath their seemingly innocuous exterior, these virtual podcasters disseminate a reductive and unequal view of relationships, primarily serving financial interests. At a time when AI is blurring the lines between truth and falsehood, they remind us of an obvious truth: behind every piece of advice too polished to be genuine often lies an ideology and a cash register. More than ever, knowing the origin of a message, and who benefits from it, is a political act, especially in a patriarchal society.<\/p>\n","protected":false},"excerpt":{"rendered":"On social media, self-assured podcasters dictate to women how to "keep a man." The problem? They don't exist,...","protected":false},"author":8395,"featured_media":443090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[5717],"tags":[97833,97333,97372],"class_list":["post-443085","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vie-amoureuse","tag-actu","tag-couple","tag-relation"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/05\/cottonbro-studio-_-Pexels-16-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/05\/cottonbro-studio-_-Pexels-16-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/05\/cottonbro-studio-_-Pexels-16.jpg","author":{"name":"Clelia Campardon","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/04\/clelia-96x96.jpg"},"categories":[{"term_id":5717,"name":"Love life","slug":"vie-amoureuse","term_group":0,"term_taxonomy_id":5885,"taxonomy":"category","description":" The Love life section of The Body Optimist unpacks relationships in all their forms: dating, attraction, life as a couple, jealousy, breakups and being single. Advice from therapists, psychological insights and personal stories help you build healthy, balanced relationships, with no pressure to couple up and no one-size-fits-all model.<\/p>\n Getting over a breakup takes time, and the pain often feels like grief: sadness, anger, nostalgia and relief can take turns. A few steps help you through it: limit contact with your ex and the urge to check their social media, put away objects that stir up memories, lean on friends and family rather than isolating yourself, get back to your routines (sleep, meals, movement) and reinvest in activities that are yours alone. Writing down what you feel helps put your thoughts in order. If the sadness lasts for weeks and keeps you from functioning day to day, a therapist can help you move forward.<\/p>\n We don\u2019t see being in a couple as a goal to reach: single, exclusive, living together without marrying or in a decades-long relationship, every path deserves to be told without judgment. Our articles reject the idea that you need to change your body to be loved, and remind you that excessive jealousy and control are never proof of love. They speak to all couples, straight and LGBTQIA+, and offer guidance without claiming to replace couples therapy or psychological support.<\/p>\n A relationship becomes toxic when one partner controls, belittles or isolates the other: checking their phone, constant criticism, emotional blackmail, swinging between passionate declarations and coldness. \u201cNarcissist\u201d gets used loosely online, but narcissistic personality disorder is a clinical diagnosis: focus on behaviors rather than labels. If you\u2019re facing violence, contact a domestic violence hotline or your local emergency services.<\/p>\n Developed by American marriage counselor Gary Chapman, the five love languages are words of affirmation, quality time, receiving gifts, acts of service and physical touch. The idea is that each person tends to express and receive affection in a preferred way. It\u2019s a popular framework for avoiding misunderstandings, not a scientifically validated theory.<\/p>\n Connections often grow out of activities you repeat over time: a sports club, a choir, a community group, volunteering, evening classes. Say yes to invitations, let friends introduce you to their circle, and start conversations around a shared interest. The goal isn\u2019t to impress at all costs but to create more chances to connect.<\/p>\n Keep exploring: find all our sex and relationship topics<\/a>, pleasure and sexual health in Sexuality<\/a>, wedding planning and anniversaries in Marriage<\/a>, and tools to stand your ground in Self-confidence<\/a>.<\/p>","parent":6135,"count":709,"filter":"raw","cat_ID":5717,"category_count":709,"category_description":" The Love life section of The Body Optimist unpacks relationships in all their forms: dating, attraction, life as a couple, jealousy, breakups and being single. Advice from therapists, psychological insights and personal stories help you build healthy, balanced relationships, with no pressure to couple up and no one-size-fits-all model.<\/p>\n Getting over a breakup takes time, and the pain often feels like grief: sadness, anger, nostalgia and relief can take turns. A few steps help you through it: limit contact with your ex and the urge to check their social media, put away objects that stir up memories, lean on friends and family rather than isolating yourself, get back to your routines (sleep, meals, movement) and reinvest in activities that are yours alone. Writing down what you feel helps put your thoughts in order. If the sadness lasts for weeks and keeps you from functioning day to day, a therapist can help you move forward.<\/p>\n We don\u2019t see being in a couple as a goal to reach: single, exclusive, living together without marrying or in a decades-long relationship, every path deserves to be told without judgment. Our articles reject the idea that you need to change your body to be loved, and remind you that excessive jealousy and control are never proof of love. They speak to all couples, straight and LGBTQIA+, and offer guidance without claiming to replace couples therapy or psychological support.<\/p>\n A relationship becomes toxic when one partner controls, belittles or isolates the other: checking their phone, constant criticism, emotional blackmail, swinging between passionate declarations and coldness. \u201cNarcissist\u201d gets used loosely online, but narcissistic personality disorder is a clinical diagnosis: focus on behaviors rather than labels. If you\u2019re facing violence, contact a domestic violence hotline or your local emergency services.<\/p>\n Developed by American marriage counselor Gary Chapman, the five love languages are words of affirmation, quality time, receiving gifts, acts of service and physical touch. The idea is that each person tends to express and receive affection in a preferred way. It\u2019s a popular framework for avoiding misunderstandings, not a scientifically validated theory.<\/p>\n Connections often grow out of activities you repeat over time: a sports club, a choir, a community group, volunteering, evening classes. Say yes to invitations, let friends introduce you to their circle, and start conversations around a shared interest. The goal isn\u2019t to impress at all costs but to create more chances to connect.<\/p>\n Keep exploring: find all our sex and relationship topics<\/a>, pleasure and sexual health in Sexuality<\/a>, wedding planning and anniversaries in Marriage<\/a>, and tools to stand your ground in Self-confidence<\/a>.<\/p>","cat_name":"Love life","category_nicename":"vie-amoureuse","category_parent":6135}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=443085"}],"version-history":[{"count":4,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443085\/revisions"}],"predecessor-version":[{"id":443384,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443085\/revisions\/443384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/443090"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=443085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=443085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=443085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} An old patriarchal discourse, repackaged by AI<\/h2>\n
The burden of the couple, still and always on the shoulders of women<\/h2>\n
A standardized aesthetic and a deceptively neutral tone<\/h2>\n
A broader wave of online "re-traditionalization"<\/h2>\n
Behind the message, a cash machine<\/h2>\n
Maintaining a critical mindset in the face of "soft propaganda"<\/h2>\n
What you\u2019ll find in the Love life section<\/h2>\n
\n
How do you get over a breakup?<\/h2>\n
Our take on love<\/h2>\n
Where to start<\/h2>\n
\n
Frequently asked questions<\/h2>\n
How can you tell if a relationship is toxic?<\/h3>\n
What are the five love languages?<\/h3>\n
How can you meet someone without dating apps?<\/h3>\n
What you\u2019ll find in the Love life section<\/h2>\n
\n
How do you get over a breakup?<\/h2>\n
Our take on love<\/h2>\n
Where to start<\/h2>\n
\n
Frequently asked questions<\/h2>\n
How can you tell if a relationship is toxic?<\/h3>\n
What are the five love languages?<\/h3>\n
How can you meet someone without dating apps?<\/h3>\n