For several months now, a new trend has been sparking debate on social media. Men are posing with milk cartons in their mouths, playing on the size of women's breasts. While some dismiss it as a simple joke, many internet users see it as a new form of body shaming.<\/p>\n
The mechanism is as simple as it is problematic. The videos<\/a> , shared by the thousands, play on the fact that some women have larger\u2014or conversely, less developed\u2014busts than others. All of this is presented humorously, as simple "content" designed to go viral. But that's precisely what's so shocking. On social media, many users have denounced the trend, pointing out that it reduces women, once again, to a specific part of their bodies. It's a mechanism as old as mockery itself, but one that contemporary tools\u2014short viral videos, content monetization, algorithms\u2014amplify on a massive scale. And make it all the more difficult to control.<\/p>\n Beyond this specific trend, the debate it sparks highlights a broader reality: the persistence of a body image culture to which women remain widely exposed, particularly online. According to several social science studies conducted in recent years, up to 90% of young women surveyed reported having been targeted by unsolicited mockery or comments about their physical appearance. The consequences are numerous and well-documented: altered self-image, eating disorders, social anxiety, and depression. Far from being mere "ironic," this type of mockery leaves lasting scars, especially on teenage girls\u2014the primary users and targets of these platforms.<\/p>\n Under the videos criticizing the trend, one argument keeps recurring in the comments: women also make jokes about certain male attributes. Therefore, "why can't we make fun of their breasts?" This logic amounts to saying that two wrongs make a right.<\/p>\n Yet, the experts' response is consistent. Body shaming, whether directed at women or men, remains a form of violence and a mechanism of domination\u2014often stemming from a feeling of insecurity in the person engaging in it. Responding with reciprocal mockery defuses nothing; it only prolongs a cycle where humiliation gradually becomes the norm. This is, in essence, precisely what critics of the trend accuse its proponents of doing.<\/p>\n Social media thrives on popularity, and its very architecture encourages virality\u2014regardless of its content. But the virality of content is not, in itself, a moral argument. A user can very well choose not to share a trend that relies on the portrayal of others. This is a point already emphasized by several feminist groups, who call on users to examine their own role in the spread of humiliating content.<\/p>\n It is also a responsibility that the platforms themselves struggle to assume. While some violent or explicit content is quickly moderated, sexist or fatphobic jokes still largely slip through the automatic filters.<\/p>\n This new trend will certainly not go down in the history of social media. But it implicitly illustrates a demand that deserves to be hammered home again and again: women's bodies\u2014whatever they may be, whatever their shape\u2014are not a subject of public ridicule. And freedom of expression should never be used to justify collective mockery.<\/p>\n","protected":false},"excerpt":{"rendered":"For several months now, a new trend has been sparking debate on social media. Men are posing with...","protected":false},"author":8385,"featured_media":443892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[72943],"tags":[],"class_list":["post-443891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-feminisme"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/Ce-nest-pas-de-lhumour_-_-une-tendance-de-blague-sur-le-corps-des-femmes-indigne-les-internautes-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/Ce-nest-pas-de-lhumour_-_-une-tendance-de-blague-sur-le-corps-des-femmes-indigne-les-internautes-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/Ce-nest-pas-de-lhumour_-_-une-tendance-de-blague-sur-le-corps-des-femmes-indigne-les-internautes.jpg","author":{"name":"Julia Perez","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/cropped-julia_perez-96x96.jpg"},"categories":[{"term_id":72943,"name":"Feminism","slug":"feminisme","term_group":0,"term_taxonomy_id":73115,"taxonomy":"category","description":" The Feminism section of The Body Optimist covers gender equality in everyday life: everyday sexism, violence against women, work, the domestic load, rights and representation. Its explainers, first-person stories and practical advice are for anyone who wants to understand inequality and act against it, with special attention to the pressures placed on women\u2019s bodies.<\/p>\n Responding to everyday sexism starts with naming what was just said, without justifying yourself or apologizing. A few strategies that work:<\/p>\n For situations at the office, our guide on setting boundaries with unwanted advances at work<\/a> offers more concrete responses.<\/p>\n Our feminism includes all women: fat or thin, women of color, lesbian, trans, disabled, younger or older. We connect the big questions of equality to lived situations, from a comment at the office to the division of chores, and we prefer explanations and practical steps to controversy, without ranking struggles or pitting women against each other.<\/p>\n Feminism refers to the ideas and movements that seek equal rights, opportunities and living conditions for women and men. It spans many schools of thought that share one observation: inequality between the sexes is socially constructed, which means it can be challenged, in the law as well as in attitudes.<\/p>\n Sexism covers prejudice, stereotypes and discrimination based on sex, often so normalized that they go unnoticed. Misogyny refers more specifically to contempt or hostility toward women. A joke about \u201cwomen drivers\u201d is everyday sexism; a speech claiming that women are incompetent by nature is misogyny.<\/p>\n The mental load is the invisible work of anticipating and organizing household and family life: remembering appointments, groceries, birthdays and whatever is running low. Even when chores are shared, this project-manager role still often falls to women, with effects on their fatigue and their free time.<\/p>\n If you are in immediate danger, call the emergency number in your country. Many countries have a free, confidential helpline for people experiencing domestic violence, and a doctor, a social worker or a specialized organization can help you plan your next steps. Tools such as the \u201cviolentometer,\u201d a scale that runs from green to red, can also help you recognize behaviors that call for caution or signal danger.<\/p>\n Want to go further? Explore all our Society<\/a> topics, along with our Fatphobia<\/a> and LGBTQIA+<\/a> sections.<\/p>","parent":5678,"count":217,"filter":"raw","cat_ID":72943,"category_count":217,"category_description":" The Feminism section of The Body Optimist covers gender equality in everyday life: everyday sexism, violence against women, work, the domestic load, rights and representation. Its explainers, first-person stories and practical advice are for anyone who wants to understand inequality and act against it, with special attention to the pressures placed on women\u2019s bodies.<\/p>\n Responding to everyday sexism starts with naming what was just said, without justifying yourself or apologizing. A few strategies that work:<\/p>\n For situations at the office, our guide on setting boundaries with unwanted advances at work<\/a> offers more concrete responses.<\/p>\n Our feminism includes all women: fat or thin, women of color, lesbian, trans, disabled, younger or older. We connect the big questions of equality to lived situations, from a comment at the office to the division of chores, and we prefer explanations and practical steps to controversy, without ranking struggles or pitting women against each other.<\/p>\n Feminism refers to the ideas and movements that seek equal rights, opportunities and living conditions for women and men. It spans many schools of thought that share one observation: inequality between the sexes is socially constructed, which means it can be challenged, in the law as well as in attitudes.<\/p>\n Sexism covers prejudice, stereotypes and discrimination based on sex, often so normalized that they go unnoticed. Misogyny refers more specifically to contempt or hostility toward women. A joke about \u201cwomen drivers\u201d is everyday sexism; a speech claiming that women are incompetent by nature is misogyny.<\/p>\n The mental load is the invisible work of anticipating and organizing household and family life: remembering appointments, groceries, birthdays and whatever is running low. Even when chores are shared, this project-manager role still often falls to women, with effects on their fatigue and their free time.<\/p>\n If you are in immediate danger, call the emergency number in your country. Many countries have a free, confidential helpline for people experiencing domestic violence, and a doctor, a social worker or a specialized organization can help you plan your next steps. Tools such as the \u201cviolentometer,\u201d a scale that runs from green to red, can also help you recognize behaviors that call for caution or signal danger.<\/p>\n Want to go further? Explore all our Society<\/a> topics, along with our Fatphobia<\/a> and LGBTQIA+<\/a> sections.<\/p>","cat_name":"Feminism","category_nicename":"feminisme","category_parent":5678}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8385"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=443891"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443891\/revisions"}],"predecessor-version":[{"id":444229,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/443891\/revisions\/444229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/443892"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=443891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=443891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=443891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} Body shaming, a long-banalized form of violence<\/h2>\n
The boomerang argument: "But women do it too."<\/h2>\n
Towards collective responsibility on social networks<\/h2>\n
What you\u2019ll find in the Feminism section<\/h2>\n
\n
How do you respond to everyday sexism?<\/h2>\n
\n
Our approach: an inclusive, practical feminism<\/h2>\n
Articles to start with<\/h2>\n
\n
Frequently asked questions<\/h2>\n
What is feminism?<\/h3>\n
What is the difference between sexism and misogyny?<\/h3>\n
What is the mental load?<\/h3>\n
What should you do if you experience intimate partner violence?<\/h3>\n
What you\u2019ll find in the Feminism section<\/h2>\n
\n
How do you respond to everyday sexism?<\/h2>\n
\n
Our approach: an inclusive, practical feminism<\/h2>\n
Articles to start with<\/h2>\n
\n
Frequently asked questions<\/h2>\n
What is feminism?<\/h3>\n
What is the difference between sexism and misogyny?<\/h3>\n
What is the mental load?<\/h3>\n
What should you do if you experience intimate partner violence?<\/h3>\n