{"id":444466,"date":"2026-06-19T09:43:54","date_gmt":"2026-06-19T07:43:54","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=444466"},"modified":"2026-06-19T09:43:54","modified_gmt":"2026-06-19T07:43:54","slug":"createur-contenu-mode-ethiopien-kalu-putic-seduit-internautes-style-unique","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/ethiopian-fashion-content-creator-kalu-putic-seduces-internet-users-with-unique-style-444466","title":{"rendered":"Ethiopian fashion content creator Kalu Putic is captivating internet users with his unique style"},"content":{"rendered":"<p>An Ethiopian teenager is currently making headlines around the world. At just 15 years old, Kalu Putic transforms waste into haute couture pieces in viral videos that have captivated millions of internet users.<\/p>\n<h2> A phenomenon originating in Ethiopia<\/h2>\n<p> The name Kalu Putic, sometimes spelled Kalu Putik, has exploded onto social media in recent months. This designer, originally from the city of Mekelle in the Tigray region of Ethiopia, is now attracting the attention of major international fashion media outlets. Known by his handle @kaluputics, this fashion enthusiast has turned platforms like Instagram and TikTok into his personal catwalks. His real name is Kaleb, sometimes spelled Kaleab, and he is only 15 years old. His youth in no way diminishes the maturity of his visual style, which has already been compared to that of the biggest names in fashion editorials. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@kalu.putic\/video\/7648210197852196117\" data-video-id=\"7648210197852196117\">\n<section> <a title=\"@kalu.putic\" href=\"https:\/\/www.tiktok.com\/@kalu.putic?refer=embed\" target=\"_blank\" rel=\"noopener\">@kalu.putic<\/a> <a title=\"\u266c original sound - @&quot;kalu.putic\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7648210226491837202?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound - @&quot;kalu.putic<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> Transforming waste into haute couture<\/h2>\n<p> Kalu Putic&#39;s signature style is based on a simple idea: transforming materials destined for the trash into runway-worthy pieces. He uses scraps of rubber, old textiles, cardboard, and plastic sheets to create striking fashion pieces that defy traditional design norms. Old shoes, scrap metal, aluminum foil, wire, or fabric remnants: everything becomes raw material for creation. This upcycling approach questions our relationship to consumption, waste, and fast fashion.<\/p>\n<h2> A self-taught designer without a studio or fashion school<\/h2>\n<p> What&#39;s particularly striking about Kalu Putic is that he&#39;s entirely self-taught. The young designer works without expensive fabrics, modern sewing equipment, or formal training. No studio, no styling team, no professional production: he films his videos in front of a simple wall in the city of Mekelle, where old shoes, torn fabrics, and dusty bags hang. This simplicity, far from detracting from his work, is actually its strength, a world away from the ultra-polished content we&#39;re used to seeing online.<\/p>\n<h2> Viral videos with millions of views<\/h2>\n<p> The scale of the phenomenon is staggering. According to international media, the young Ethiopian posted his first video on March 29th, and his number of Instagram followers reportedly increased by two million in a single day, surpassing six million in two months. His first post has already reached over 84 million views and 5.4 million likes, while most of his subsequent content has also garnered tens of millions of views. A meteoric rise to virality. <\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@kalu.putic\/video\/7633736466799037716\" data-video-id=\"7633736466799037716\">\n<section> <a title=\"@kalu.putic\" href=\"https:\/\/www.tiktok.com\/@kalu.putic?refer=embed\" target=\"_blank\" rel=\"noopener\">@kalu.putic<\/a> <a title=\"\u266c original sound - @&quot;kalu.putic\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7633736496462121748?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound - @&quot;kalu.putic<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2> A staging that has become his signature<\/h2>\n<p> Beyond the materials used, it&#39;s the aesthetic of his videos that creates the addiction. His sequences generally begin with what looks like a pile of random materials and a teenager balancing on a wooden plank. Then, almost suddenly, the transformation occurs. In a few seconds, the apparent chaos becomes an architectural look, a so-called &quot;dramatic&quot; silhouette, an impromptu mini-fashion show on the street. This element of surprise, coupled with the confidence he exudes in front of the camera, transforms each video into a mini-event. It&#39;s a formula that works all the better because it breaks with the usual conventions of fashion content.<\/p>\n<h2> Celebrities charmed by his work<\/h2>\n<p> Kalu Putic&#39;s work now extends far beyond his immediate followers. Several celebrities, including singer SZA, have publicly praised his creations made from reclaimed fabrics and everyday materials. International fashion brands are also beginning to take notice of his talent, in an industry increasingly attentive to creators emerging from social media. This recognition could ultimately open doors to an international career for him.<\/p>\n<h2> A symbol of Ethiopian creativity<\/h2>\n<p> Beyond the individual phenomenon, Kalu Putic&#39;s rise has a broader dimension. For observers, his success goes far beyond mere internet celebrity: it firmly positions Ethiopia as a hotbed of raw talent, resilience, and modern innovation. At a time when global fashion is seeking to reinvent itself and incorporate more voices from the Global South, his emergence appears as a powerful signal. African youth, equipped with nothing more than a smartphone, are proving that they can impose their own aesthetic codes without going through the traditional channels of the industry.<\/p>\n<h2> A profoundly sustainable approach<\/h2>\n<p> Finally, Kalu Putic&#39;s work resonates particularly strongly with contemporary issues. In a fashion industry regularly criticized for its environmental impact, this young designer&#39;s work demonstrates that another path is possible. By repurposing what would otherwise end up in a landfill, he reminds us that creativity can be rooted in a logic of simplicity and reuse.<\/p>\n<p>With his spectacular creations made from waste materials, Kalu Putic embodies a new generation of designers, capable of shaking up established norms from a sidewalk in Mekelle. At just 15 years old, the Ethiopian reminds us that fashion isn&#39;t always about resources, but about imagination \u2013 and that the most striking runways are sometimes neither in Paris nor Milan, but on a simple wooden plank, in front of a phone and millions of eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"An Ethiopian teenager is currently making headlines around the world. At just 15 years old, Kalu Putic transforms...","protected":false},"author":8375,"featured_media":444467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[150],"tags":[97833,97767],"class_list":["post-444466","post","type-post","status-publish","format-standard","has-post-thumbnail","category-femme","tag-actu","tag-vetements"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/@kalu.putic-_-Tik-tok-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/@kalu.putic-_-Tik-tok-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/06\/@kalu.putic-_-Tik-tok.jpg","author":{"name":"Fabienne Baure","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/10\/fabienne_baure-96x96.jpg"},"categories":[{"term_id":150,"name":"Women&#39;s fashion","slug":"femme","term_group":0,"term_taxonomy_id":150,"taxonomy":"category","description":"<p>The Women's fashion section of <strong>The Body Optimist<\/strong> helps women of every body type and size choose their clothes: dresses, jeans, coats, lingerie, swimwear and shoes. You'll find fit guidance, outfit ideas for every occasion and picks made with all sizes in mind, built on one firm belief: clothes should adapt to you, not the other way around.<\/p>\n<h2>What you'll find in the Women's fashion section<\/h2>\n<ul>\n<li><strong>Trends<\/strong>: the pieces, colors and silhouettes shaping the collections, and how to make them your own, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/tendances-mode\">Fashion trends<\/a> section.<\/li>\n<li><strong>Advice by body shape<\/strong>: lengths, cuts, fabrics and fitting-room tricks to feel good in your clothes, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\">styling tips for every body shape<\/a>.<\/li>\n<li><strong>Dresses and occasion wear<\/strong>: wrap, sheath, A-line or skater dresses for a wedding, the office or a vacation.<\/li>\n<li><strong>Lingerie and swimwear<\/strong>: finding your bra size, choosing between a one-piece, a tankini or boyshort bottoms depending on the support you want.<\/li>\n<li><strong>Shoes and accessories<\/strong>: styles for wide feet or wide calves, tights, jewelry and bags.<\/li>\n<\/ul>\n<h2>How do you choose a dress for the occasion and your body shape?<\/h2>\n<p>Start with what you'll be doing in the dress, then think about what you'd like to highlight. A few pointers:<\/p>\n<ul>\n<li>For a wedding or a formal event, a flowing midi dress or a sheath dress in a fabric with good drape, such as crepe, is a safe bet.<\/li>\n<li>At the office, shirt dresses and wrap dresses look sharp; a wrap ties at the waist and adjusts as your body changes.<\/li>\n<li>In summer, go for breathable fabrics like linen, cotton or viscose, and a length that lets you move freely.<\/li>\n<li>A skater dress defines the waist, an A-line dress skims the body: neither is reserved for one body type, it all comes down to the look and the comfort you want.<\/li>\n<\/ul>\n<h2>Our approach to women's fashion<\/h2>\n<p>We start from a simple principle: a woman who wears plus sizes deserves the same cuts, the same colors and the same choices as a woman who wears straight sizes. Our advice explains what a cut or a fabric does, with no list of don'ts and no promise of an \u201cideal figure.\u201d When we talk about body shape, it's to help you highlight what you love, never to correct your body.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>Our answer to a question that comes back every winter: should you <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/wearing-tights-under-jeans-in-winter-good-idea-or-terrible-idea-432150\">wear tights under your jeans when it's cold<\/a>?<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\/why-80-percent-of-women-wear-the-wrong-bra-size-438032\">so many women wear the wrong bra size<\/a>, and how to get yours right.<\/li>\n<li>Real-life tips for <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/no-bra-real-tips-for-going-braless-446627\">going braless<\/a> comfortably.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/after-50-these-shoes-enhance-your-style-without-sacrificing-comfort-431804\">shoes that combine style and comfort after 50<\/a>.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\/having-timeless-pieces-in-your-wardrobe-feels-good-446952\">timeless pieces that make a wardrobe feel good<\/a>.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>How do you measure your bra size?<\/h3>\n<p>A bra size combines two tape-measure readings: your underbust measurement, which sets the band size (the number, such as 36 or 38 in US sizing), and your bust measurement at the fullest point, whose difference from the first reading determines the cup letter. Size charts vary from brand to brand, so it's worth trying on more than one size.<\/p>\n<h3>Which swimsuit is the most comfortable?<\/h3>\n<p>The right swimsuit is the one you forget about once you're in the water. For more support, look at underwire styles, wide straps or molded cups; for freedom of movement, a tankini or boyshort bottoms keep the fabric from riding up. A thick, lined fabric holds its shape better swim after swim.<\/p>\n<h3>What shoes work best for wide feet?<\/h3>\n<p>Look for styles sold in wide widths, rounded or square toes rather than pointed ones, and soft materials such as leather or suede that mold to your foot. Try shoes on at the end of the day, when your feet are slightly swollen, and choose a block heel over a stiletto.<\/p>\n<p>Keep exploring: the whole <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\">Fashion<\/a> section, <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/homme\">Men's fashion<\/a> and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\">Beauty<\/a> advice.<\/p>","parent":6131,"count":1030,"filter":"raw","cat_ID":150,"category_count":1030,"category_description":"<p>The Women's fashion section of <strong>The Body Optimist<\/strong> helps women of every body type and size choose their clothes: dresses, jeans, coats, lingerie, swimwear and shoes. You'll find fit guidance, outfit ideas for every occasion and picks made with all sizes in mind, built on one firm belief: clothes should adapt to you, not the other way around.<\/p>\n<h2>What you'll find in the Women's fashion section<\/h2>\n<ul>\n<li><strong>Trends<\/strong>: the pieces, colors and silhouettes shaping the collections, and how to make them your own, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/tendances-mode\">Fashion trends<\/a> section.<\/li>\n<li><strong>Advice by body shape<\/strong>: lengths, cuts, fabrics and fitting-room tricks to feel good in your clothes, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\">styling tips for every body shape<\/a>.<\/li>\n<li><strong>Dresses and occasion wear<\/strong>: wrap, sheath, A-line or skater dresses for a wedding, the office or a vacation.<\/li>\n<li><strong>Lingerie and swimwear<\/strong>: finding your bra size, choosing between a one-piece, a tankini or boyshort bottoms depending on the support you want.<\/li>\n<li><strong>Shoes and accessories<\/strong>: styles for wide feet or wide calves, tights, jewelry and bags.<\/li>\n<\/ul>\n<h2>How do you choose a dress for the occasion and your body shape?<\/h2>\n<p>Start with what you'll be doing in the dress, then think about what you'd like to highlight. A few pointers:<\/p>\n<ul>\n<li>For a wedding or a formal event, a flowing midi dress or a sheath dress in a fabric with good drape, such as crepe, is a safe bet.<\/li>\n<li>At the office, shirt dresses and wrap dresses look sharp; a wrap ties at the waist and adjusts as your body changes.<\/li>\n<li>In summer, go for breathable fabrics like linen, cotton or viscose, and a length that lets you move freely.<\/li>\n<li>A skater dress defines the waist, an A-line dress skims the body: neither is reserved for one body type, it all comes down to the look and the comfort you want.<\/li>\n<\/ul>\n<h2>Our approach to women's fashion<\/h2>\n<p>We start from a simple principle: a woman who wears plus sizes deserves the same cuts, the same colors and the same choices as a woman who wears straight sizes. Our advice explains what a cut or a fabric does, with no list of don'ts and no promise of an \u201cideal figure.\u201d When we talk about body shape, it's to help you highlight what you love, never to correct your body.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>Our answer to a question that comes back every winter: should you <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/wearing-tights-under-jeans-in-winter-good-idea-or-terrible-idea-432150\">wear tights under your jeans when it's cold<\/a>?<\/li>\n<li>Why <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\/why-80-percent-of-women-wear-the-wrong-bra-size-438032\">so many women wear the wrong bra size<\/a>, and how to get yours right.<\/li>\n<li>Real-life tips for <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/no-bra-real-tips-for-going-braless-446627\">going braless<\/a> comfortably.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/after-50-these-shoes-enhance-your-style-without-sacrificing-comfort-431804\">shoes that combine style and comfort after 50<\/a>.<\/li>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/femme\/conseils-silhouette\/having-timeless-pieces-in-your-wardrobe-feels-good-446952\">timeless pieces that make a wardrobe feel good<\/a>.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>How do you measure your bra size?<\/h3>\n<p>A bra size combines two tape-measure readings: your underbust measurement, which sets the band size (the number, such as 36 or 38 in US sizing), and your bust measurement at the fullest point, whose difference from the first reading determines the cup letter. Size charts vary from brand to brand, so it's worth trying on more than one size.<\/p>\n<h3>Which swimsuit is the most comfortable?<\/h3>\n<p>The right swimsuit is the one you forget about once you're in the water. For more support, look at underwire styles, wide straps or molded cups; for freedom of movement, a tankini or boyshort bottoms keep the fabric from riding up. A thick, lined fabric holds its shape better swim after swim.<\/p>\n<h3>What shoes work best for wide feet?<\/h3>\n<p>Look for styles sold in wide widths, rounded or square toes rather than pointed ones, and soft materials such as leather or suede that mold to your foot. Try shoes on at the end of the day, when your feet are slightly swollen, and choose a block heel over a stiletto.<\/p>\n<p>Keep exploring: the whole <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\">Fashion<\/a> section, <a href=\"https:\/\/www.ma-grande-taille.com\/en\/mode\/homme\">Men's fashion<\/a> and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/beaute\">Beauty<\/a> advice.<\/p>","cat_name":"Women&#39;s fashion","category_nicename":"femme","category_parent":6131}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/444466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8375"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=444466"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/444466\/revisions"}],"predecessor-version":[{"id":444882,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/444466\/revisions\/444882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/444467"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=444466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=444466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=444466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}