{"id":446187,"date":"2026-07-17T15:59:16","date_gmt":"2026-07-17T13:59:16","guid":{"rendered":"https:\/\/www.ma-grande-taille.com\/?p=446187"},"modified":"2026-07-17T15:59:16","modified_gmt":"2026-07-17T13:59:16","slug":"taxe-rose-pourquoi-certains-produits-pour-femmes-coutent-plus-cher","status":"publish","type":"post","link":"https:\/\/www.ma-grande-taille.com\/en\/societe\/pink-tax-why-some-womens-products-cost-more-446187","title":{"rendered":"The &quot;pink tax&quot;: why some &quot;women&#39;s&quot; products cost more"},"content":{"rendered":"<p>You may have already come across two almost identical products\u2026 except that one, marketed to women, is more expensive. Razors, shampoo, deodorant, and accessories: this phenomenon, nicknamed the &quot;pink tax,&quot; has been a topic of discussion for several years. Between studies, debates, and tips for more mindful consumption, here&#39;s what you need to know.<\/p>\n<h2> What exactly is the &quot;pink tax&quot;?<\/h2>\n<p> Despite its name, the &quot;pink tax&quot; is not a tax in the fiscal sense. No additional tax is levied on women. It is actually a commercial practice observed on certain everyday consumer products. The principle is simple: two very similar, or even identical, items are offered at <a href=\"https:\/\/www.ma-grande-taille.com\/societe\/feminisme\/taxe-rose-quest-ce-que-cest-309465\">different prices depending on the target audience<\/a> . Often, only a few characteristics change, such as color, scent, or packaging design. A pink razor might thus cost more than its blue counterpart, with no noticeable difference in performance.<\/p>\n<h2> A study that made a lasting impression.<\/h2>\n<p> The issue gained visibility thanks to a <a href=\"https:\/\/www.nyc.gov\/site\/dca\/partners\/gender-pricing-study.page\" target=\"_blank\" rel=\"noopener\">large-scale study<\/a> conducted by the New York City Department of Consumer Affairs. Researchers compared nearly 800 products from more than 90 brands, across 35 different categories, examining their men&#39;s and women&#39;s versions. Their conclusion was striking: products marketed to women were, on average, 7% more expensive. For hygiene and personal care products, the difference reached as high as 13%. Even more remarkably, in 30 of the 35 categories analyzed, the &quot;women&#39;s&quot; version had the highest price tag.<\/p>\n<h2> An additional cost that can accumulate over the years<\/h2>\n<p> The study also shows that this price difference isn&#39;t limited to cosmetics. It can appear at various stages of life, from children&#39;s clothing and toys to accessories, beauty products, and even certain equipment for seniors. Taken individually, these differences may seem small, but when repeated with everyday purchases, they can add up to a significant sum over several decades. <\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWnszGTjBen\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"> View this post on Instagram <\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"> <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DWnszGTjBen\/?utm_source=ig_embed&utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by N\u00e9pite Sexiste (@pepitesexiste)<\/a> <\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2> A phenomenon that continues to be debated<\/h2>\n<p> While the &quot;pink tax&quot; is widely documented, it is not universally accepted. American researchers published a study in 2021 presenting more nuanced results. According to their analysis, products marketed &quot;to women&quot; were no longer systematically more expensive, and this price difference only appeared in some of the categories studied.<\/p>\n<p>These discrepancies highlight that the phenomenon depends on numerous factors: brands, product lines, countries, and even marketing strategies. It&#39;s therefore impossible to say that all products marketed as &quot;women&#39;s&quot; are affected, but the issue of price fairness remains a significant concern.<\/p>\n<h2> How to avoid paying more?<\/h2>\n<p> The good news is that there are a few simple steps you can take to make informed choices. Comparing the ingredients, quantities, and features of a product before even looking at its packaging often helps you identify equally suitable alternatives. Beyond the price tag, prioritizing quality, effectiveness, and meeting your actual needs remains the best way to consume with confidence. After all, a product doesn&#39;t need to be pink or gendered to be effective.<\/p>\n<p>The &quot;pink tax&quot; primarily encourages consumers to look more closely at labels. By comparing different versions of the same item, you can sometimes save money while also promoting more transparent and equitable business practices.<\/p>\n","protected":false},"excerpt":{"rendered":"You may have already come across two almost identical products\u2026 except that one, marketed to women, is more...","protected":false},"author":8394,"featured_media":446218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_msn":false,"footnotes":""},"categories":[5678],"tags":[],"class_list":["post-446187","post","type-post","status-publish","format-standard","has-post-thumbnail","category-societe"],"image":{"medium":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/07\/taxe-rose-200x113.jpg",200,113,true],"large":["https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/07\/taxe-rose-500x281.jpg",500,281,true]},"custom":{"td_video":"","featured_image":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2026\/07\/taxe-rose.jpg","author":{"name":"L\u00e9a Michel","avatar":"https:\/\/www.ma-grande-taille.com\/wp-content\/uploads\/2025\/05\/1721220128171-96x96.jpg"},"categories":[{"term_id":5678,"name":"Society","slug":"societe","term_group":0,"term_taxonomy_id":5846,"taxonomy":"category","description":"<p>The Society section of The Body Optimist unpacks the debates that shape women\u2019s lives: equality, discrimination, beauty standards, social ties and the place of bodies in public space. Its analysis, first-person stories and practical advice are for anyone who wants to understand the pressures of everyday life and push back, with an inclusive, body-positive and judgment-free perspective.<\/p>\n<h2>What you\u2019ll find in the Society section<\/h2>\n<ul>\n<li><strong>Feminism<\/strong>: everyday sexism, gender-based violence, work, the domestic load and women\u2019s rights around the world, all gathered in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/feminisme\">Feminism<\/a> section.<\/li>\n<li><strong>Fatphobia<\/strong>: discrimination against fat people at work, at the doctor\u2019s office and in the media, and ways to stand up to it, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\">Fatphobia<\/a> section.<\/li>\n<li><strong>LGBTQIA+<\/strong>: sexual orientation, gender identity, coming out and the fight against homophobia and transphobia, explained in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/lgbtqia\">LGBTQIA+<\/a> section.<\/li>\n<li><strong>Beauty standards<\/strong>: where physical ideals come from, how they vary across countries and eras, and what they cost women.<\/li>\n<li><strong>Relationships and social ties<\/strong>: friendship, loneliness, bonds between generations and new ways of living together.<\/li>\n<li><strong>Women who break stereotypes<\/strong>: women making their mark in mechanics, science, sports or on stage, like the physicist <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/sabrina-gonzalez-pasterski-a-young-physicist-could-revolutionize-science-432830\">Sabrina Gonzalez Pasterski<\/a>, in fields where few expected them.<\/li>\n<\/ul>\n<h2>Why are beauty standards a social issue?<\/h2>\n<p>Beauty standards are a social issue because they are neither natural nor universal: they shift from one country to another and from one era to the next, as our article on <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/heres-how-beauty-standards-change-in-different-countries-429750\">how beauty standards differ around the world<\/a> shows. Yet these ideals of thinness, youth and flawless skin have very real effects: comments starting in childhood, pressure to watch your weight, unequal treatment at work and in health care, online harassment. Recognizing that a norm is constructed helps you take a step back, spot the messages designed to make you feel guilty and choose what you want to keep. That is the common thread of this section: connecting individual experiences to the collective mechanisms that produce them.<\/p>\n<h2>What can you do about discrimination or online harassment?<\/h2>\n<p>If you experience discrimination or online harassment, the first step is to keep evidence, then to turn to the right people, who will depend on the country you live in:<\/p>\n<ul>\n<li>Save screenshots, messages, dates and the names of any witnesses.<\/li>\n<li>For discrimination in hiring, housing or access to a service, contact the equality or human rights agency in your country, a union or a lawyer.<\/li>\n<li>For illegal content online, report it to the platform and to the authorities in your country.<\/li>\n<li>If you have been threatened or targeted by a crime, you can file a report with the police.<\/li>\n<\/ul>\n<h2>Our approach: connecting the personal and the collective<\/h2>\n<p>Born from a plus-size fashion site, our magazine looks at social issues through the lens of the body and representation. We give a voice to the people most affected, we explain the words before debating them (sexism, fatphobia, trans identity, consent) and we favor practical ways forward over outrage alone. Our articles start from everyday experiences to shed light on broader patterns, without moralizing or pitting women against each other.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\/fatphobic-remarks-surely-said-without-knowing-430954\">fatphobic phrases many people say without realizing it<\/a>, and what they really imply.<\/li>\n<li>A look at <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/would-you-be-considered-the-norm-elsewhere-here-are-average-sizes-and-weights-in-the-world-429930\">average heights and weights around the world<\/a>, a useful reminder that \u201cnormal\u201d depends on where you live.<\/li>\n<li>What to do when <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/what-to-do-when-a-colleague-appropriates-an-idea-at-work-447182\">a coworker takes credit for your idea<\/a> at work.<\/li>\n<li>How to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/how-to-set-boundaries-in-the-face-of-unsolicited-advances-at-work-447161\">set boundaries with unwanted advances at work<\/a>, calmly and clearly.<\/li>\n<li>Whether women still <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/womens-work-applying-makeup-to-look-professional-446904\">have to wear makeup to look \u201cprofessional\u201d<\/a>, and what that expectation says about workplace norms.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What counts as discrimination?<\/h3>\n<p>Discrimination is unequal treatment based on a characteristic protected by law, in a specific area such as employment, housing or access to goods and services. Protected grounds vary from country to country, but they often include sex, race or ethnic origin, disability, age, religion, sexual orientation and gender identity. Some places also protect physical appearance or weight.<\/p>\n<h3>What is intersectionality?<\/h3>\n<p>Intersectionality describes how several forms of discrimination can overlap in the same person and reinforce one another. The American legal scholar Kimberl\u00e9 Crenshaw coined the term to describe the experiences of Black women. A woman who is both fat and lesbian, for example, may face sexism, fatphobia and homophobia, which compound one another rather than simply adding up.<\/p>\n<h3>What is diet culture?<\/h3>\n<p>Diet culture is the set of beliefs that equates thinness with health, success and personal worth. It shows up in foods labeled \u201cgood\u201d or \u201cbad,\u201d compliments on weight loss and the shaming of fat bodies. Our magazine prefers a weight-inclusive approach to health, at every size.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\">Culture<\/a> section explores how bodies and identities are portrayed in movies, TV shows and books, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/psycho\">Psychology<\/a> section supports you with self-image, confidence and emotions.<\/p>","parent":0,"count":1539,"filter":"raw","cat_ID":5678,"category_count":1539,"category_description":"<p>The Society section of The Body Optimist unpacks the debates that shape women\u2019s lives: equality, discrimination, beauty standards, social ties and the place of bodies in public space. Its analysis, first-person stories and practical advice are for anyone who wants to understand the pressures of everyday life and push back, with an inclusive, body-positive and judgment-free perspective.<\/p>\n<h2>What you\u2019ll find in the Society section<\/h2>\n<ul>\n<li><strong>Feminism<\/strong>: everyday sexism, gender-based violence, work, the domestic load and women\u2019s rights around the world, all gathered in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/feminisme\">Feminism<\/a> section.<\/li>\n<li><strong>Fatphobia<\/strong>: discrimination against fat people at work, at the doctor\u2019s office and in the media, and ways to stand up to it, in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\">Fatphobia<\/a> section.<\/li>\n<li><strong>LGBTQIA+<\/strong>: sexual orientation, gender identity, coming out and the fight against homophobia and transphobia, explained in our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/lgbtqia\">LGBTQIA+<\/a> section.<\/li>\n<li><strong>Beauty standards<\/strong>: where physical ideals come from, how they vary across countries and eras, and what they cost women.<\/li>\n<li><strong>Relationships and social ties<\/strong>: friendship, loneliness, bonds between generations and new ways of living together.<\/li>\n<li><strong>Women who break stereotypes<\/strong>: women making their mark in mechanics, science, sports or on stage, like the physicist <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/sabrina-gonzalez-pasterski-a-young-physicist-could-revolutionize-science-432830\">Sabrina Gonzalez Pasterski<\/a>, in fields where few expected them.<\/li>\n<\/ul>\n<h2>Why are beauty standards a social issue?<\/h2>\n<p>Beauty standards are a social issue because they are neither natural nor universal: they shift from one country to another and from one era to the next, as our article on <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/heres-how-beauty-standards-change-in-different-countries-429750\">how beauty standards differ around the world<\/a> shows. Yet these ideals of thinness, youth and flawless skin have very real effects: comments starting in childhood, pressure to watch your weight, unequal treatment at work and in health care, online harassment. Recognizing that a norm is constructed helps you take a step back, spot the messages designed to make you feel guilty and choose what you want to keep. That is the common thread of this section: connecting individual experiences to the collective mechanisms that produce them.<\/p>\n<h2>What can you do about discrimination or online harassment?<\/h2>\n<p>If you experience discrimination or online harassment, the first step is to keep evidence, then to turn to the right people, who will depend on the country you live in:<\/p>\n<ul>\n<li>Save screenshots, messages, dates and the names of any witnesses.<\/li>\n<li>For discrimination in hiring, housing or access to a service, contact the equality or human rights agency in your country, a union or a lawyer.<\/li>\n<li>For illegal content online, report it to the platform and to the authorities in your country.<\/li>\n<li>If you have been threatened or targeted by a crime, you can file a report with the police.<\/li>\n<\/ul>\n<h2>Our approach: connecting the personal and the collective<\/h2>\n<p>Born from a plus-size fashion site, our magazine looks at social issues through the lens of the body and representation. We give a voice to the people most affected, we explain the words before debating them (sexism, fatphobia, trans identity, consent) and we favor practical ways forward over outrage alone. Our articles start from everyday experiences to shed light on broader patterns, without moralizing or pitting women against each other.<\/p>\n<h2>Articles to start with<\/h2>\n<ul>\n<li>The <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/grossophobie\/fatphobic-remarks-surely-said-without-knowing-430954\">fatphobic phrases many people say without realizing it<\/a>, and what they really imply.<\/li>\n<li>A look at <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/would-you-be-considered-the-norm-elsewhere-here-are-average-sizes-and-weights-in-the-world-429930\">average heights and weights around the world<\/a>, a useful reminder that \u201cnormal\u201d depends on where you live.<\/li>\n<li>What to do when <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/what-to-do-when-a-colleague-appropriates-an-idea-at-work-447182\">a coworker takes credit for your idea<\/a> at work.<\/li>\n<li>How to <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/how-to-set-boundaries-in-the-face-of-unsolicited-advances-at-work-447161\">set boundaries with unwanted advances at work<\/a>, calmly and clearly.<\/li>\n<li>Whether women still <a href=\"https:\/\/www.ma-grande-taille.com\/en\/societe\/womens-work-applying-makeup-to-look-professional-446904\">have to wear makeup to look \u201cprofessional\u201d<\/a>, and what that expectation says about workplace norms.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What counts as discrimination?<\/h3>\n<p>Discrimination is unequal treatment based on a characteristic protected by law, in a specific area such as employment, housing or access to goods and services. Protected grounds vary from country to country, but they often include sex, race or ethnic origin, disability, age, religion, sexual orientation and gender identity. Some places also protect physical appearance or weight.<\/p>\n<h3>What is intersectionality?<\/h3>\n<p>Intersectionality describes how several forms of discrimination can overlap in the same person and reinforce one another. The American legal scholar Kimberl\u00e9 Crenshaw coined the term to describe the experiences of Black women. A woman who is both fat and lesbian, for example, may face sexism, fatphobia and homophobia, which compound one another rather than simply adding up.<\/p>\n<h3>What is diet culture?<\/h3>\n<p>Diet culture is the set of beliefs that equates thinness with health, success and personal worth. It shows up in foods labeled \u201cgood\u201d or \u201cbad,\u201d compliments on weight loss and the shaming of fat bodies. Our magazine prefers a weight-inclusive approach to health, at every size.<\/p>\n<p>Want to go further? Our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/culture\">Culture<\/a> section explores how bodies and identities are portrayed in movies, TV shows and books, and our <a href=\"https:\/\/www.ma-grande-taille.com\/en\/psycho\">Psychology<\/a> section supports you with self-image, confidence and emotions.<\/p>","cat_name":"Society","category_nicename":"societe","category_parent":0}]},"_links":{"self":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/446187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/users\/8394"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/comments?post=446187"}],"version-history":[{"count":3,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/446187\/revisions"}],"predecessor-version":[{"id":446220,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/posts\/446187\/revisions\/446220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media\/446218"}],"wp:attachment":[{"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/media?parent=446187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/categories?post=446187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ma-grande-taille.com\/en\/wp-json\/wp\/v2\/tags?post=446187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}