As soon as autumn arrives, a new tradition takes hold in beauty routines: Advent calendars. These boxes, which build the magic day by day, are as appealing for their promise of discovery as for the pleasure of the ritual. Twenty-four little treats to open each morning, including miniatures, iconic skincare products, and new products to try—enough to transform December into a moment of daily well-being.
Why give in to the trend?
A beauty advent calendar is so much more than a box: it's a daily ritual of self-care. It contains miniature sizes, limited editions, wellness accessories… and the simple joy of discovering a new beauty ritual each day.
According to Criteo's Global Health & Beauty Pulse 2025 study, 80% of French people report having maintained or increased their beauty spending over the past six months, while sales in the sector grew by 15% between April and May 2025 compared to last year. Beauty is emerging more than ever as a source of comfort and pleasure—an ideal setting for playful and sensory experiences like Advent calendars.
The pleasure of (giving oneself) pleasure
Among all the offers on the market, some sites stand out for the breadth of their selection and the quality of the brands they feature. For those looking for a 2025 beauty advent calendar, Notino offers a range designed to satisfy all tastes, whether you're a fan of new products or a devotee of iconic skincare. The choice, the variety, and the ability to find THE perfect gift set, all without any hassle, make it a must-have for the season.
Designed for a December dedicated to self-care, Notino's Korean beauty advent calendar is our favorite. Each day reveals a K-beauty secret. On the agenda: cult-favorite skincare products to gently enhance your skin and hair. A perfect way to treat yourself (or someone else) and discover the world of Korean beauty through 24 fragrant little wonders.
Beauty trends 2025: between commitment and experience
This year, advent calendars are focusing on quality, diversity, and commitment. Formulas are cleaner, packaging more responsible, and selections cater to all profiles: makeup enthusiasts, perfume lovers, skincare aficionados, or those who appreciate sensorial textures.
Whether you want to treat yourself or surprise a beauty-loving loved one, a beauty advent calendar is always a safe bet. It adds a touch of excitement to each morning, sparks curiosity, and makes December a special time—a time for yourself, to dream, and to savor each surprise.
Because ultimately, this daily ritual isn't just an aesthetic pleasure: it's a way to slow down, to give ourselves a breather in the heart of winter, and to reconnect with the magic of small gestures. Closing the last box, we retain the memory of a month of wonder, self-care, and shared beauty—a moment suspended between gentleness, curiosity, and genuine amazement.
