Talking about women's intimate health remains a sensitive subject. You may have noticed it yourself: from pelvic floor rehabilitation and changes in the perineum after pregnancy to breastfeeding, many physiological realities remain invisible and taboo. With its #LibreEtreVous (Be Yourself) movement, Fizimed and its brand Emy are bringing a breath of fresh air: breaking taboos, promoting autonomy, and making discussions about the female body accessible to all.
Why is it urgent to break the silence?
A woman's body is constantly changing: pregnancy, postpartum, breastfeeding, menopause… Each stage brings its own set of transformations. Yet, topics such as the perineum after pregnancy, solutions for postpartum urinary incontinence, or even menopause and the pelvic floor are often kept quiet, due to embarrassment or lack of information.
The problem is that silence doesn't just have a physical impact. It increases the postpartum mental burden, breeds self-doubt, and can even affect mental health. Speaking openly about women's bodies and intimate health is therefore essential: to feel empowered, regain confidence, and take back control of one's physiology. Because talking is also about prevention . Perineal rehabilitation and understanding one's body allow women to better navigate natural changes and break free from the taboos that still too often surround motherhood and intimate life.
The #FreeToBeYou movement: a manifesto for all
Fizimed, a Strasbourg-based company committed to women's health with its Emy brand, has launched the #LibreEtreVous (Free to Be Yourself) movement. More than just a hashtag, it's a manifesto to break the silence surrounding women's intimate health and empower each woman to act with confidence and pride. Drawing on the stories of hundreds of women, #LibreEtreVous transforms individual experience into a collective mission.
“For too long, the reality of our bodies—their transformations after motherhood, their intimate challenges, their specific needs—has been experienced in the shadows and unspoken. #FreeToBeYou is our answer. It’s the right to reclaim the reality of your body, to talk about your pelvic floor or breastfeeding without blushing. It’s the shift from embarrassment to legitimacy,” explains Emeline Hahn, founder and CEO of Fizimed
The movement brings together a collective of women, experts, partners, and intergenerational communities. Testimonies, sharing, and discussions about motherhood and bodily transformations create a space where voices are valued and never judged. #LibreEtreVous (Free to Be Yourself) is not just a hashtag: it's a manifesto. The goal? To leave a lasting legacy so that future generations of women can approach their bodies with confidence and curiosity.
Discover the #FreeToBeYou movement
Emy Trainer and Emy Pump: allies for independence
To translate words into concrete actions, Fizimed offers two innovative solutions : "Emy Trainer" for pelvic floor rehabilitation and "Emy Pump" for hands-free breastfeeding. Beyond being health solutions, they embody "allies of autonomy and freedom of choice." Because you deserve reliable tools , designed to truly support you every day. Because you have the right to access solutions that respect your body and your needs. The objective is clear: to educate, demystify, and support women at every stage of their lives, with science, care, and compassion.
Emy Trainer
A French-made connected probe, clinically validated by the University Hospital of Strasbourg. It allows for simple and safe self-rehabilitation of the pelvic floor and supports women in strengthening their pelvic floor after pregnancy. With Emy Trainer, pelvic floor rehabilitation becomes a moment of connection with your body, free from pressure or guilt. Designed in France as a genuine medical device, Emy Trainer combines clinically proven effectiveness, ease of use, and affordability , so that every woman can take care of her intimate health independently.
With 1 in 4 women affected by urinary incontinence, Fizimed is committed to breaking taboos, offering genuine support, and empowering women. Thanks to the combination of the Emy Trainer connected probe and the intuitive (and free) app , personalized programs are offered based on your results. BioFeedback technology allows you to visualize your pelvic floor muscle activity in real time and ensures the quality of your exercises.
And the support doesn't stop there: a coach is available through customer service, and a free appointment with a physiotherapist is offered to guide each woman on her journey. Compatible with medical monitoring, Emy Trainer can be used independently at home or in conjunction with in-office support. New mothers, athletes, women in pre- or menopause, or those experiencing urinary incontinence: the solution is suitable for everyone ! After 3 months of use, 98% of participants reported an improvement in their quality of life, and 91% noticed a reduction in their urinary incontinence.
Emy Pump
A hands-free breast pump designed for freedom and comfort. Portable and discreet, it allows for unrestricted breastfeeding, bridging the gap between motherhood and daily life. No more stress about being tethered to a machine: Emy Pump is a cordless, ultra-practical model designed to meet the needs of today's mothers.
Available for purchase or short-term rental, it adapts to every situation —returning to work, exclusive pumping, etc.—and offers optimal comfort thanks to its six included breast shield sizes. Invisible under clothing, silent, and truly hands-free, it allows you to express milk anywhere, while continuing to move, work, or care for your baby. A daily essential, designed by and for women , for breastfeeding aligned with their rhythm and body shape.
A new normal thanks to femtech
"Emy Trainer" and "Emy Pump" are not mere gadgets: they are true allies, empowering every woman to reclaim her body, better understand her physiology, and experience motherhood and intimate life with complete autonomy. Fizimed thus perfectly embodies what femtech is doing in France: putting technology and science at the service of women's health.
The brand proves that you can talk about postpartum perineum health, hands-free breastfeeding, or pelvic floor rehabilitation without it being embarrassing. Even better: that it's normal, natural, and essential. By making these topics accessible and free of taboo, Fizimed is contributing to a true societal revolution: women's bodies are no longer a source of shame , but rather a subject of knowledge, a right—and even a source of pride.
Join the #FreeToBeYou community
The (real) strength of the movement is you. By joining #LibreÊtreVous, you enter a space where you can share your experience with other women, discover inspiring journeys , and contribute to an intergenerational support network that evolves thanks to every voice.
Every story has an impact, every exchange opens a new perspective, and every discussion helps shift mindsets. Together, you are helping to liberate the conversation around the body, encourage female empowerment , and build a new norm: one where women's bodies are celebrated in all their diversity, better understood, and fully respected. In short, #LibreÊtreVous is more than just a movement: it's a space that is growing thanks to all of you!
Join the community on Instagram
Ultimately, being free to be yourself means knowing your body, talking about your experiences, and having the right tools to take care of yourself. With Emy and the #LibreEtreVous movement, Fizimed is transforming women's intimate health: it's breaking taboos surrounding women's health, supporting every woman through perineal rehabilitation, hands-free breastfeeding, and motherhood, and paving the way for positive bodily autonomy. Because every woman deserves to feel legitimate in her own body, every action counts.
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