Gigi Hadid is bringing back the "vintage lip" and reviving a trend

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During a recent appearance, American model Gigi Hadid turned heads with a lip-centric makeup look. A subtle yet precise detail was enough to revive a trend from another era.

An appearance that puts the lips front and center

On the Breakthrough Prize red carpet, Gigi Hadid unveiled a simple, balanced makeup look, where her complexion and eyes remained natural. It was her lips that truly captured attention: a subtle work of contour and color that redefined her lips with controlled intensity, a far cry from the more blurred effects currently popular.

The return of the "vintage mouth"

The so-called "vintage lip" trend relies on a structured enhancement of the lips, with a more defined contour and a color slightly deeper than the natural shade. This style, inspired by the beauty codes of past decades, particularly highlights the Cupid's bow and gives the lips a graphic dimension.

While recent makeup looks often favor natural, diffused effects, the "vintage lip" is emerging as a more structured alternative. It plays on precise contouring and slightly more intense shades, elegantly redefining the lips. Inspired by the sophisticated codes of yesteryear, it revives a beauty look where every detail is carefully considered.

An aesthetic inspired by icons of the past

This approach is not new. In the 1920s, certain figures in silent film were already popularizing heavily defined lips, which became a strong aesthetic signature. Later, this beauty trend was adopted and modernized by Hollywood film icons, helping to establish the lips as a central feature of the face.

In summary, with this appearance at the Breakthrough Prize, Gigi Hadid confirms once again her role in disseminating beauty trends. Her makeup choices, often copied and commented on, help to revive forgotten styles or reinterpret them through a more contemporary lens.

Fabienne Baure
Fabienne Baure
I'm Fabienne, a writer for The Body Optimist website. I'm passionate about the power of women in the world and their ability to change it. I believe women have a unique and important voice to offer, and I feel motivated to do my part to promote equality. I do my best to support initiatives that encourage women to stand up and be heard.