She rose to fame as Eleven in the iconic series Stranger Things. Audiences first saw her in a medical gown, with a shaved head and a childlike face. But Millie Bobby Brown is more than just this small-screen role. She's also a modern businesswoman who designs clothes that boost self-esteem. At the helm of the brand Florence by Mills, this label reflects her own personality: it's uninhibited, expressive, and refreshing.
When Millie Bobby Brown sneaks into our locker room
We first met her in the cult series Stranger Things and practically grew up with her. We knew her in a battered hospital gown, a somewhat gloomy dress, and poorly put-together vintage clothes. Unlike her fictional counterpart, the real Millie Bobby Brown has a sharp sense of style. And she makes sure everyone knows it at every public appearance. To promote the final season of Stranger Things, she showed up in a sculptural corset dress adorned with feathers. And that was just a taste of her creative talent.
The 21-year-old has a foot in the door of the fashion world, a field she's passionate about. When she's not in front of a camera, warding off evil forces with her hand raised, she's chasing away fashion's old demons with more down-to-earth tools: a sewing machine and spools of thread. While in the series Millie Bobby Brown has the power to travel between worlds, in reality, she can step into our closets and heal our confidence with a good dose of fabric.
As the founder and mother of the Florence by Mills brand, she is careful not to repeat past mistakes. Better yet, she corrects them, stitch by stitch. Her clothing brand reflects her personality: joyful, sparkling, and authentic. No unaffordable luxury pieces or exorbitantly priced coats here. In her shop window, you'll find loungewear for relaxing at home, cozy basics for leisurely Sundays, and evening essentials that create a poetic silhouette. These clothes, designed to pamper the body, are the very definition of "cuteness."
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A brand to love yourself a little more each day
“Confidence you can feel.” That’s how Millie Bobby Brown sees fashion. She designs restorative clothing that follows the body’s lines without being suggestive, that blends tenderly into every shape, and that provides as much comfort as a hug. These fashionable pieces, brimming with both whimsy and comfort, are like bandages for insecurities. Each garment, whether adorned with tiny bows or covered in sugarcane, is a silent compliment.
Millie Bobby Brown, a champion of change who advocates for a more embodied and less standardized fashion, creates clothes that adapt to us, not the other way around. Whether we wear them on the pavement or lounging on our sofa, these comforting pieces instill a sense of self-love, something not every garment can offer. Freedom of movement, respect, and kind design: our bodies finally get what they deserve. With Florence by Mills, Millie Bobby Brown becomes our everyday hero.
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Clothes that feel like a jewel box, a place to curl up in.
Millie Bobby Brown, who faces a lot of criticism about her appearance, knows better than anyone that clothes are the best weapon against the judgment of others. She didn't want to create just another clothing line lacking substance or character. She intended to bring significant added value to it. The result: through Florence by Mills, she succeeds where many others have failed. She truly meets women's needs by designing feel-good pieces in which they feel safe, comfortable, and above all, in harmony with their bodies.
And since Millie Bobby Brown is a perfectionist at heart, she chose eco-friendly, stretchy fabrics that adapt to the body's natural changes, as well as vibrant colors that flatter both the mood and the figure . Millie Bobby Brown is also committed to representing all women, including those who have always been overlooked by the fashion industry. In the window display, it's easy to identify with the models, who are free from any retouching. The clothes are showcased on love handles, sagging breasts, and freckles—a feast for the eyes.
Millie Bobby Brown is no longer that 9-year-old girl. She's a woman who advocates for a fairer, less idealized fashion. With Florence By Mills, she stands up to all the dictates, and she does it with style. That's exactly what we're looking for: a human brand that understands us.
